Marketing Manager
Huawei Technologies co., ltd
مجموع سنوات الخبرة :24 years, 10 أشهر
I work as part of the BSS product line providing IT solutions for communication service providers (CSPs). My responsibilities as a marketing Manager extend over various areas including:
Product & Service Offering Design: covering the bundling of software products & services, price list design & maintenance, IPR licensing.
Go-To-Market strategy/plan development: covering market segmentation, targeting, pricing, market analysis & study, & commercial documents development...etc.
Marketing Research: covering several areas including competition analysis, industry trends, customer requirements analysis, & analyst relationship management.
Promotion: including marketing material authoring & development, event & exhibition management, advertising, marketing campaigns, & positioning.
Customer Management: Including designing & conducting of satisfaction surveys, relationship management, company introduction meetings, & customer communications.
Business Development:
o Conducting regular customer visits to provide business consultancy and showcase our solutions.
o Actively working on lead generation, following up on leads & sales activities until opportunities are identified.
o Gathering intelligence on customers & competitors.
o Participating in proposal development.
o Managing partner relationships, researching potential partners, cooperating/liaising with partners on business opportunities.
Pricing:
o Performing pricing activities for the company’s BSS IPR covering the entire customer care & billing suite of products.
o Evaluating RFQs and issuing price quotes in response.
o Participating in the product pricing process through performing ROI studies, market studies, & studying competitors’ price models.
Marketing Research:
o Gathering & analyzing industry reports provided through industry analysts or through online research.
o Compiling & generating different types of customized reports including country/region market studies, market trends, forecasts, competitor analyses, SWOT analyses, product researches…etc.
Promotional Mix:
o Actively participating in the design, development, & content authoring of the marketing collateral & sales kit including brochures, product fact sheets, newsletters, sales presentations, press releases, print & electronic ads, success stories…etc.
o Liaising with industry associations & advertising agencies to promote/manage company & products brands to achieve the necessary brand awareness.
o Researching & evaluating industry events/exhibitions and cooperating with MARCOM team in the planning, organization, execution, & attendance of events.
o Performing Website content development/copywriting activities, maintaining & supervising telecom industry section on the corporate Website.
Product Marketing:
o Researching business features of the different Customer Care & Billing products provided by the company.
o Performing product/service positioning activities such market definition, collecting & analyzing customer feedback, designing advertising messages etc.
Working as a subject matter expert and trainer for specific business areas in the telecom industry, with focus on BSS products such as Charging, Billing, & Mediation. Developing course material, reference manuals, training material, and e-content.
Providing training to customer employees on the use & operation of company products at customer site. Delivering organized training to company employees.
Developing guidelines for the development of the knowledge base. Assist SME with guidance to produce training material packages.
Developing all content-related material including instruction manuals, user acceptance testing scenarios, report templates, process templates, and brochures and marketing material. Working as a training consultant to improve the documentation processes inside the telecommunication division at ITS GBS.
Working as a technical communication consultant in the telecommunication division - Customer Care & Billing to improve the documentation & training process.
Developing training material and documentation for the company’s array of Business Support System software.
Creating various types of documentation templates, training material, and documentation guidelines.
Working with telecom presales manager to prepare presales documents such as solution proposals, scope of work, feature lists & presentations.
Supporting the company’s telecom marketing department by developing marketing and promotional material.
Estimating efforts, creating work breakdown structure, creating & monitoring project schedules, communicating with clients.
Following up on project development & performing resource allocation.
Building proposals for e-learning projects.
Participating in project scoping & budgeting.
Creating marketing material, newsletters, press releases, brochures, Website content (copywriting), and product descriptions.
Coordinating/managing the entire proposal development process by structuring the proposal, coordinating between different departments to gather the necessary subject matter, extracting relevant information, & building the proposal to conclusion.
Developing proposal support material such as project references, demos, & presentations.
Creating all projects templates (storyboards, narration script, tracking, and testing templates, etc) in various formats.
Creating e-learning templates (storyboards, narration script, tracking, and testing templates, etc) in various formats.
Leading & supervising the technical communication team to produce all the required proposals, business support material, & end-user documentation for the company projects.
Developing & designing proposal templates in line with the company service portfolio to speed up the RFP response and proposal development process.
Drafting Request for Proposal (RFP) responses, conducting research to support content and proofreading final document.
Estimating the required efforts for documentation projects & creating project plans including work breakdown structure & project schedules.
Creating the technical communication department objectives, training plans, & defining the technical writers’ career path.
In this period I was responsible for writing/copywriting website content, product descriptions, and promotional material. I also developed end user material including HTML and Web help systems, user manuals, and product descriptions. I was also responsible for leading an online customer support team of 3 members.
Master of Business Administration, with a major in marketing. Courses covered International Marketing, Consumer Behavior, Strategic Management, Marketing Management, Integrated Marketing Communication & many other topics.
1995–1999 Ain Shams University Cairo, Egypt B.A. Comparative Literature and Translation; English Department, Faculty of Alsun
