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Ahmad Alhariri, Key Account Manager

Ahmad Alhariri

Key Account Manager·Panda Retail Company - Saudi Arabia

Saudi Arabia

Bachelor's degree, Banking and financial sciences

Work experience

Total years of experience: 16 years, 6 months

Key Account Manager

February 2019 - Present

Panda Retail Company - Saudi Arabia

Jeddah, Saudi Arabia

February 2019 - Present

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Regional Sales Manager - Modern Trade

April 2017 - June 2021

Basamh commercial distribution

Khobar, Saudi Arabia

April 2017 - June 2021

Company industry:
FMCG
Job role:
Sales

Assistant Key Account Manager

February 2016 - April 2017

ABBAR Trading Co.

Jeddah, Saudi Arabia

February 2016 - April 2017

Key Responsibilities:

• Managing sales and profitability heading the set budget
• Enhancing brands’ market share through aggressive business development laid plan backed by strong and timely execution
• Negotiating the annual business agreement with the customer and ensuring proper fulfillment of agreed targets and commitments
• Laying and implementing launching plans for the new products
• Planning the account activities based on customers’ profile and market trends analysis to achieve the brands' objectives
• Monitoring visibility agreements (shelf share, secondary displays, planogram, products’ availability…)
• Preparing and agreeing promotion plans with the customer in line with the sales’ budget and available funds in addition to evaluating their impacts on growth and market share
• Steering regular business reviews with the customer to ensure we max out on agreed targets
• Aligning the company RSM team regarding any agreement, planned activity and client’s concerns to ensure excellent execution and high levels of customers’ satisfaction
• Developing amicable, respectful and healthy relationship with the customer that guarantees beneficial and smooth business

Company industry:
FMCG
Job role:
Sales

Commerical Buyer - Frozen Department

April 2013 - February 2016

Panda Retail Company

Jeddah, Saudi Arabia

April 2013 - February 2016

Panda is the retail arm of the Savola Group that operates Panda Super, Hyper Panda and Pandati format of stores across the Kingdom of Saudi Arabia. Employing 30, 000 associates, we operate 130 Supermarkets and 60 Hypermarkets in addition to 250 convenient stores with SR 11+ Billion sales turnover Buyer - Frozen Department, SR 700+ Million sales turnover Key Responsibilities: * Achieving the budgeted sales, margin, rebates and other income * Assisting the category manager in negotiating the yearly business development agreements with the suppliers * Conducting periodic business reviews with the suppliers to track our progress towards achieving our agreed targets * Planning and Negotiating promotions * Planning and forecasting the seasonal purchases * Aligning with key vendors and coordinating contract implementation at stores level * Evaluating the suppliers’ performance from a turnover and profit perspective * Visiting the market regularly and conducting in-depth price surveys to maintain competitiveness * Scouting the market and the competition for new ideas * Pricing * Monitoring the stock levels and internal transfers between the stores. Liquidation plans should be on the trigger * Assisting the stores in deliveries, stock and operational issues * Representing the entire commercial division for new stores openings

Company industry:
Retail & Wholesale
Job role:
Management

Assistant In-Store Marketing Manager

January 2010 - April 2013

Panda Retail Company

Jeddah, Saudi Arabia

January 2010 - April 2013

Key Responsibilities:
* Accountable to deliver the branding other income budget
* Negotiating contract with suppliers in terms branding requirements (display size, POS materials,
sampling…), related fee and validity period
* Lining up in-house team or external agencies for implementation
* Following up POS materials production and delivery
* Briefing and aligning stores for execution
* Monitoring the agreement implementation and tracking the validity period

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

The Hashemite University

January 2009

January 2009

Bachelor's degree, Banking and financial sciences

Jordan

Skills

Retail Buying
Expert
Retail Buying
Expert
FMCG
Expert
FMCG
Expert
Category Management
Expert
Category Management
Expert
Branding
Expert
Branding
Expert
Brand Management
Expert
Brand Management
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
DELIVERY
Expert
DELIVERY
Expert
FORECASTING
Expert
FORECASTING
Expert
INTERNATIONAL MARKETING
Expert
INTERNATIONAL MARKETING
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
Retail Buying
Expert
Retail Buying
Expert
FMCG
Expert
FMCG
Expert
Category Management
Expert
Category Management
Expert
Branding
Expert
Branding
Expert
Brand Management
Expert
Brand Management
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Business Designing
Feb 2014

Training
CRM ( Certificate In Retail Management ) by
Panda Training Institute
Mar 2011