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Ahmad Bahgat Fouad, Digital Marketing Manager

Ahmad Bahgat Fouad

Digital Marketing Manager·Jood Eskan

Saudi Arabia

Higher diploma, Digital Marketing

Work experience

Total years of experience: 13 years, 7 months

Digital Marketing Manager

January 2025 - Present

Jood Eskan

Riyadh, Saudi Arabia

January 2025 - Present

• Designed and implemented the digital marketing organizational structure to support scalability and efficiency.
• Established SOPs, workflows, and reusable templates, ensuring brand consistency and operational excellence.
• Led integrated digital campaigns (SEO, SEM, social media, website optimization), increasing a 40% engagement.
• Built data-driven reporting frameworks to optimize marketing spend and boost conversion rates.
Company industry:
Non-profit Organization
Job role:
Marketing and PR

Ecommerce & Digital Marketing Manager

January 2019 - Present

3M

Riyadh, Saudi Arabia

January 2019 - Present

• Launched and scaled eCommerce initiatives, driving a 2% revenue increase in the first year by integrating GWTB (Global Where-To-Buy) approach and syndication process.
• Directed the digital transformation project, redesigning a UX-focused website and 10% improving engagement.
• Managed 12+ integrated digital campaigns, generating $5M in incremental sales and 4, 000+ qualified leads.
Company industry:
Medical & Healthcare Equipment
Job role:
Marketing and PR

Operational Marketing Manager

January 2017 - January 2019

3M

Riyadh, Saudi Arabia

January 2017 - January 2019

• Planned and executed 35+ events and seminars, generating over 1, 500 qualified leads.
• Optimized pricing strategies, saving $0.9M while maintaining profitability.
• Reduced marketing expenses by $250K through targeted sampling and improved collateral production.
• Ensured adherence to regulatory standards by managing compliance across 23 contracts, mitigating risks, and
maintaining alignment with FCPA guidelines.
Company industry:
Medical & Healthcare Equipment
Job role:
Medical, Healthcare, and Nursing

Marketing Leader

January 2013 - January 2016

3M

Riyadh, Saudi Arabia

January 2013 - January 2016

• Portfolio Growth: Achieved a 17% compound annual growth rate (CAGR) over 3 years by new product launches.
• Campaign Impact: Increased market share by 4% in 2015 through the execution of 6 targeted marketing
campaigns informed by in-depth competitive market research and analysis.
• Lean Efficiency: Led a Lean Six Sigma project that optimized portfolio management for the orthodontic portfolio,
resulting in a 6.5% reduction in COGS over 3 years.
• Brand Positioning: Strengthened 3Ms brand presence and thought leadership in the healthcare market by
sponsoring 10 key healthcare congresses and 3M owned events and showcasing innovative products.
Company industry:
Industrial Production

Product Manager

January 2011 - January 2012

Riyadh Pharma

Riyadh, Saudi Arabia

January 2011 - January 2012

• Successfully launched innovative products, enhancing market presence and driving customer engagement.
• Developed comprehensive marketing plans that align with business objectives and target audience needs.
• Executed impactful marketing campaigns that resulted in increased brand awareness and customer acquisition.
• Defined and implemented profitable product strategies that contributed to sustained growth and market competitiveness.
• Created and led competitive marketing initiatives that outperformed industry benchmarks.
• Enabled sales teams with strategic resources and training, resulting in improved sales performance and customer satisfaction.
Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Education

Pennsylvania International University

June 2019

June 2019

Higher diploma, Digital Marketing

United States

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Professional Diploma in Digital Marketing

American University in London (AUL)

October 2009

October 2009

Master's degree, Marketing

United Kingdom

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Master of Business Administration in major marketing
View attachment

Alexandria University

January 2003

January 2003

Bachelor's degree, Pharmaceutical Science

Egypt

GPA (percentage): 75%

GPA (percentage): 75%

Bachelor's degree in Pharmaceutical Science

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Competitive Strategies
Expert
Competitive Strategies
Expert
Communication Skills
Expert
Communication Skills
Expert
promotional campaigns
Expert
promotional campaigns
Expert
Launching Of New Products
Expert
Launching Of New Products
Expert
Marketing management
Expert
Marketing management
Expert
Data & Analytics
Expert
Data & Analytics
Expert
Competitor Analysis
Expert
Competitor Analysis
Expert
Digital marketing
Expert
Digital marketing
Expert
Digital transformation
Expert
Digital transformation
Expert
UX Design & research
Expert
UX Design & research
Expert
Interpersonal and communication skills
Expert
Interpersonal and communication skills
Expert
Team player and leadership management
Expert
Team player and leadership management
Expert
Digital strategy
Expert
Digital strategy
Expert
Brand management
Expert
Brand management
Expert
Market research
Expert
Market research
Expert
Competitive analysis
Expert
Competitive analysis
Expert
Pricing Strategy
Expert
Pricing Strategy
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
Project management
Expert
Project management
Expert
SEO (Search engine optimization)
Expert
SEO (Search engine optimization)
Expert
SEM (Search engine marketing)
Expert
SEM (Search engine marketing)
Expert
Email Marketing
Expert
Email Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Competitive Strategies
Expert
Competitive Strategies
Expert
Communication Skills
Expert
Communication Skills
Expert
promotional campaigns
Expert
promotional campaigns
Expert
Launching Of New Products
Expert
Launching Of New Products
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Digital Marketing E-Consultancy
Google AdWords Certification
Apr 2019
Show credentials
Advanced Digital Analytics
Jan 2023
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Market Research & Consumer Behavior
Advanced Marketing Execution
Jan 2012 - Jan 2012
Marketing Plan in Action
May 2011 - May 2011
SEO Foundations
Jul 2021
Show credentials
customer focus
Jul 2014
Show credentials
Google Adwords
Jan 2019
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Market Research & Consumer Behavior
Jan 2023
Show credentials
Digital Marketing Avanced Course
Jan 2018
Show credentials