General Manager & Head of Strategic Projects
dormakaba
Total years of experience :13 years, 11 Months
General Manager & Head of Strategic Projects
DORMAKABA - Dubai, UAE | May 2015 - Present (A $3B+ multinational manufacturer with 17K+ employees globally)
Team size: 9 Direct & 53 Total | $30M P&L (MEA & Kuwait) | 18% YOY EBITDA Growth | Turnaround & Growth Strategies
Promoted with progressive responsibilities and an executive charter to spearhead an extraordinary turnaround, halt the decline, and lead the revitalization of the business since its acquisition in 2011. Positioned the organization for profits in the second year, increasing top-line performance by 272%. Improved market share by establishing strategic alliances, partnerships, and acquisitions.
Infused $4.5M in recurring business with 28% EBITDA gains and improved top line by 33% in the fifth year by combating low market share through establishing 3 departments for marketing, strategic projects, and service and maintenance.
Broke down silos to strengthen collaboration and trust between cross-functional departments, enabling rapid resolution of customer conflicts. Bridged gaps between cultures to catalyze change. Built stable management capabilities and a highly disciplined, sustainable, growth-ready organization. Introduced competitive pricing within existing product groups. Provide leadership and strategic direction to key business functions, encompassing P&L, budgeting, operations management, compliance management, process improvements, policy development, and strategic business planning.
Credited with building a “One Winning Team” - Reduced staff attrition from 13% to 7% and improved engagement from 67% to 83% in 2 years.
Added 11% in EBITDA by driving strategic initiatives with government ministries to secure multibillion-dollar projects.
Positioned the organization on a competitive edge by forming the strategic projects team focused on quick wins—enabled faster conversions contributing 50% revenues in top line—this model is now used across the group.
Boosted YOY revenues by 21% through establishing trusted strategic partnerships with system integrators, manufacturers, OEM’s, traders, and retail partners.
Increased profitability by 3% - rationalized product offerings, reduced overheads, improved working capital, and aligned supply chain with factory forecasts.
Grew gross profits by 2% and revenues by 500% in strategic product groups by leveraging Artificial Intelligence (AI) to create competitive pricing strategies.
Project Manager & Acting General Manager | June 2010 - April 2015
Team size: 4 Direct & 32 Total | Business Turnaround Strategies | Business Development & Operational Excellence
Brought on board amidst the financial depression when business was the lowest - faced strategic partner challenges and high staff attrition issues which directly affected company performance. Promoted several times during the tenure based on superior performances in all roles assigned. Instituted LEAN methods and organizational strategies to conduct productive, efficient, and profitable business operations. Emphasized on winning projects to ensure business success.
Improved new hire retention by 23% and sales productivity by 28% through the development of the CORE program and talent acquisition process.
Improved customer experience and satisfaction by 56%.
Successfully reduced operational costs by 11%.
Grew gross margin value by 50% and contributed 28% to EBITDA in the first year, assuring an average 13% YOY revenue growth by establishing a service organization that focused on delivering 100% service excellence.
urpassed organizational objectives, achieving 14% YOY EBITDA growth - increased profitability by controlling costs, improving operations, refining processes and establishing key performance indicators.
Created a consistent multimillion-dollar sales pipeline through establishing a winning Specifications Team that continually engaged with architectural consultants and promoted solutions in alignment with client needs.