Campaign Manager
InstaShop
Total years of experience :8 years, 2 Months
- Managing operational and strategical aspects of campaigns from A to Z.
- Training, leading, and supporting campaign managers to attain excellence in the execution of campaign projects.
- Ensuring projects are progressing, stakeholders are updated and engaged, risks are mitigated and appropriately escalated, and meeting deliverables.
- Supporting the strategy, development, and execution of integrated marketing and 'new businesses' plans.
- Implementing cross-functional collaboration with the internal team and external partners to ensure efficient development and delivery of assets.
- Ensuring timely deployment of initiatives and project success by prioritizing pipelines, managing calendars, processes, and proactively leading teams.
- Executed +150 mini-campaigns, 14 sprint-campaigns, and 6 mega-campaigns during six months.
- Anticipated and effectively mitigated problems through consistently communicating to stakeholders about updates on the progress.
- Strategically planned, launched, and expanded three different business verticals in Lebanon during two quarters.
- Nurtured and grew five different business verticals by double digits in the second quarter of joining.
- Ensured customer service excellence through reviewing and implementing proper processes on the client’s side to provide user satisfaction and optimizing available assets.
- Created schedules and track project completion requirements and timelines to meet deliverables as per the new businesses’ expansion plan.
- Negotiated agreements and managed clients' expectations of launching dates and marketing budgets to push the business’ growth.
- Responsible for customer profitability and turnover in terms of sales & distribution.
- Scaled Nestle HORECA business in Key accounts and smaller accounts to drive brand penetration and distribution.
- Developed weekly journey route and drove more efficient GTM approaches
- Managed Inventory and monitored stock life/availability by implementing FIFO to prioritize freshness.
- Delivered on KPIs through AVA (Availability, Visibility, Accessibility), and expanding product reach, driving distribution, breadth and depth.
Responsible for the growth of Red Bull Portfolio in terms of sales and distribution in HORECA business for Key - Accounts from Beirut to South region.
- Presented, negotiated contracts, and action plans.
- Responsible for customer profitability and turnover in terms of sales & distribution.
- Monitored the brand in terms of sales & distribution and pinpoint opportunities to seek.
- Grew the business by gaining 120+ new clientele for the company in a relatively short period.
Responsible for student development and co-curricular engagement activities.
• Website development and social media awareness campaigns based on competitive market analysis
• Responsible for university activities to increase student involvement in school programs such as civic engagement
• Driving the university pages on social platforms as well as organizing, labeling, and answering student concerns
• Planning events and managing them, respectively, relative to school guidelines and arising trends
• Unilever “The Quest“: cross country, a cross-campus competition to identify the top talent in North Africa and the Middle East region. • Consumer Behavior: “Leo Burnette - Awan Tea Project” went in depth in the consumer’s psyche and attitudes and how it affects the buying behavior. • Strategic Planning: (CAPSIM) business simulation technology. How to run and strategize a virtual-reality organization, synergizing various functional departments, and implementing scenario planning to stay ahead of the competition in the market. • Nestle “CRM” (Customer-Relationship Management) training: identifying the customer’s wants and preferences and how to approach in solving these cases.