Ahmad Al Madhoun

Lead the development of an ecosystem with over 120 online services for public users in the emirate of Abu Dhabi, including all day to day product department operations and agile activities. Some of the responsibilities included:


Set product vision and development strategy to be aligned with the company vision.

Clearly communicate the product goals, desired user experiences, and project requirements through detailed product roadmaps.

Align and execute the product roadmap in close collaboration with executives and technical leads

Manage the business & technical stakeholders expectations.

Manage the end users feedback and translate them into prioritized items within the product backlog.

Continuously participate in the UI/UX iterations and review the process in order to build the best user journey.

Facilitate and manage different scrum ceremonies.

Work closely with product managers and business analysts to build the most seamless integrations between products.

Work closely with the marketing team and continuously review the data analytics tools to kick off the most effective marketing campaigns and end users targeting strategy.

Create, maintain, and prioritize the product backlog; lead backlog grooming and planning, estimate user stories, identify the definition of ready and definition of done.

Maximize alignment of product goals and available resources by collaborating effectively with the internal cross functional teams.

Guide the engineering and QA teams and support them to verify the quality and usability of the new features.

Manage and prioritize the product releases and sign off the release activities with different stakeholders.

Assure applying the best agile practices and processes.

Attend team meetings including daily standups, planning, reviews and retrospectives

Elicit and gather requirements from multiple sources, such as customer/stakeholders interviews and meetings, documents analysis, and research

Identify functional and non-functional requirements and document them in a clear, concise, and complete manner

Analyze the impact of new requirements and changes, providing estimates to the effort needed for delivery

Document and demonstrate solutions by developing documentations, flowcharts, layouts, diagrams, charts,

Demonstrate iteration/product to customers and product management and gather feedback

Provide knowledge transfer of product to the Customer Success team.

Provide project health status to upper management.

Train other teams on the core product value proposition and the problems the product solves.

Define and execute the product strategy, roadmap, and feature prioritization based on market analysis, customer feedback, and business goals.

Manage the product development lifecycle from concept to launch, including planning, design, development, testing, and release.

Take the responsibility of delivering product including customer interface applications to a client similar to Uber

Facilitate the blueprinting sessions with new clients

Manage the communication with the client's stakeholders

Collaborate with stakeholders to align product initiatives with overall company objectives and vision.

Create detailed product specifications, user stories, and acceptance criteria for development teams.

Manage and initiate the CRs process with the clients

Work closely with engineering teams to translate product requirements into actionable development plans and deliverables.

Collaborate with UX/UI designers to create intuitive and user-friendly product interfaces and experiences.

Coordinate with marketing, sales, and customer support teams to ensure successful product launches and go-to-market strategies.

Monitor product performance, gather user feedback, and iterate on features and functionalities to continuously improve product value.

Conduct market research, competitive analysis, and customer interviews to identify market trends, opportunities, and threats.

Stay informed about industry developments, emerging technologies, and competitor offerings to inform product strategy.

Next Generation Auction - Winfooz offers smart auto trading to buyers and sellers in the Dealer to Dealer marketplace, providing a suite of complementary and integrated products allowing dealers to participate in marketplaces, auctions, trade-ins and arrange transportation all within the Winfooz platform.


Develop and maintain a comprehensive product roadmap for automative software solutions, aligning with strategic goals and market demands in the US and Canada.

Conduct extensive market research and competitive analysis to identify opportunities and define product features, which led to a markable increase in market share.

Collaborate with stakeholders to prioritize and refine product backlog, ensuring alignment with user needs and company vision.

Manage cross-functional teams through the software development lifecycle, overseeing project milestones and delivering products on time within available resources.

Manage a detailed product requirements, user stories, and acceptance criteria, facilitating clear communication between development, UX/UI design, and QA teams.

Create prototypes and visual mockups, also working effectively and closely with the design team.

Communicate the product roadmap with all involved stakeholders to identify the business needs and priorities

Conduct regular feedback sessions with end users to collect their feedback then analyze and prioritize their needs as part of the product backlog

Identify and track all competitors updates with regular analysis of market data.

Work on the product monetization strategy to make sure its aligned with the company's profit strategy

Part of the R&D team to come up with unique features including AI and ML ideas then translate them into a POC items in the product backlog

Implement and manage different data analytics tools to extract insights about software usability, including Google Analytics & Mixpanel

Define and document customer business functions and processes.

Document & analyze new business requirements or change requests, and communicate them with the relevant stakeholders.

Participate in user acceptance testing & quality assurance testing for new system functionality

Prepare business & functional documentation for the new system.

Support system development team in case of any clarification related to the organization business rules

Prepare training materials & training plans for the new systems

Develop & evaluate test case scenarios for the developed systems.

Business process analysis, re-engineering & documentation in order to transform to digital solutions using BPMN standards; including operational workflow analysis.

Business manuals/policies development and documentation.

Plan and execute workshops, training and presentations.

Visit & meet multiple stakeholders across the emirate of Abu Dhabi to ensure all deliverables were accurately developed.

Business case documentation including gap analysis between current official correspondence system & the proposed solution.

Gather & analyze business requirements from clients and stakeholders.

Identify the strength & weakness areas of current systems and suggested improvement actions from an IT and business perspective

Create business requirements document (BRD) based on business needs & objectives

Prepare user acceptance testing plan & test cases.

Act as a single point of contact between technical team & business unit

Analyze workflow procedures and optimize the processes to better conduct daily business through digital solutions.

Determine gap(s) in client capabilities to address any business needs with proper recommendations based on the best practices in the market

Analyze complaints & feedback received from external customers to find the proper solutions within agreed KPIs & SLAs.

Supervise and participate in the study of operations, processes & procedures’ defects & RCA; recommending changes to improve methods, procedures, and operational efficiency based on benchmarking & international best practice.

Coordinate with the client marketing department to update the organization e-channels for announcements & any new e-service.

Conduct meetings with external government entities & strategic partners to identify project benefits & goals through social media websites, newspaper & outdoor advertising.

Design and implement the client’s executives reporting scheme.

Provide the necessary consultation to the customer service department to deploy the new service channels

Plan business analysis communication

Plan requirements management process

Manage requirements changes and conflicts.

Manage the quality assurance/testing process and resources

Handle business and system analysis tasks such as Use-Cases, test cases documentation which determines the client & business requirements.

Supervise the UAT process, prepare testing plans & scenarios.

Prepare periodically MIS & analytical dashboards (Xcelsius) reporting based on client top management requirements on agreed KPIs of current projects & SLAs of outsourced service providers.

Work with the product development team to document system and user interface requirements, data requirements and report formats.

Determine work requirements, priorities, and best use of resources for scheduled operations as well as during unplanned incidents for a team of five members

Prepare the necessary documents and diagrams to achieve the proper system design as expected from the business side.