Area Sales Manager - Structural Products
Hadley Industries
Total years of experience :11 years, 6 Months
Devised sales strategies with the goal of increasing points of distribution, product positioning, consumer awareness, conversion, and ultimately user acquisition of customers for light gauge steel including Purlins and steel framing systems. Planned, organized, and executed sales strategies and territory plans. Established and maintained relationships with customers. Engaged in product training, demos, consumer awareness, branding and acquisition initiatives. Generated potential leads for future sales. Tracked and reported sales in organized manner. Led the sales team and improved revenue stream. Managed Profit and Loss report and budgets. Created new accounts with potential future income for the company.
Key Accomplishments:
• Increased quotations level by more than 10 folds, creating more than 25 new accounts
• Successfully launched new product line in a new region for the company through cultivation of past customers, assessment of needs, identification of educational opportunities, and negotiations of new service.
• Increased sales revenue by nearly 1M AED/ year.
• Decreased engineering cost by more than 50% by setting up design business strategies with clients and internal technical team
• Performed market researches and studies on different segment and presented to board members.
Took initiative to seek out new clients through research methods and strategic marketing plans for sales of hot rolled and cold-formed steel products. Established sales plans to introduce products to new clients. Gathered technical and product information marketing tools to deliver in the form of a presentation and explain services/products to customers. Offered technical expertise as support to clients and other colleagues regarding the use of and maintenance of equipment. Added existing and new contacts to customer relation database for follow-up communication. Guided clients on most economic and efficient projects of tailor-made products. Mediate between customer, finance department, engineering, estimation, and the fabrication departments about payment statuses.
Key Accomplishments:
• Strategic market analysis and influence led to a significant increase from
• 1-10 quotations per year to 100 quotations per year
• 1-2 order per year to 15 orders per year
• Attended and participated in trade fairs and conventions worldwide, displaying MBS’s products as well as customer prospecting and answering questions.
• Led and established the African market for the company’s products.