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Ahmad Qasem, Product Designer (UX/UI)

Ahmad Qasem

Product Designer (UX/UI)·cMatter,

United Arab Emirates

Master's degree, User Experience Design

Work experience

Total years of experience: 10 years, 3 months

Product Designer (UX/UI)

September 2024 - Present

cMatter,

Abu Dhabi, United Arab Emirates

September 2024 - Present

Led the end-to-end product design for a data-driven sustainability platform, enabling portfolio-wide
energy monitoring and achieving measurable reductions in resource consumption and operational costs
across 16+ commercial buildings in Dubai.
Transformed complex energy and cost data into actionable insights through intuitive dashboards and
anomaly detection tools, directly influencing data-driven decisions by facility managers and
stakeholders.
Collaborated with cross-functional teams to prioritise user experience in a technical domain, resulting in
a streamlined interface that reduced manual reporting and improved adoption by non-technical users.

Company industry:
Software Development

Inclusive UX Designer

January 2022 - September 2024

AxssAll,

London, United Kingdom

January 2022 - September 2024

Led accessibility-focused design initiatives across multiple digital platforms, ensuring full WCAG
2.2 compliance and improving usability for users with diverse needs.
Delivered inclusive design systems and high-fidelity prototypes that streamlined development and
increased user satisfaction among assisted technology users.
Collaborated with QA and dev teams to identify and resolve accessibility issues, resulting in
cleaner handoffs and reduced remediation cycles.

Company industry:
Software Development

Product Designer/Art Director

June 2020 - August 2021

5asec,

Dubai, United Arab Emirates

June 2020 - August 2021

Researched and interviewed for mobile app improvements.
Led the creation of the new version of the application, incorporating user-centric features and
enhanced user experience based on research insights.
Developed wireframes for intuitive UI design.
Managed developers for successful app launch.
Spearheaded brand identity and marketing materials, both online and offline.

Company industry:
Textile & Apparel Production

Art Director

January 2018 - March 2020

Talabat

Dubai, United Arab Emirates

January 2018 - March 2020

Provided art direction for cohesive brand representation across channels.
Managed communication with vendors for timely execution of print and digital deliverables.
Collaborated with product team on Digital Design System to ensure brand alignment online.

Company industry:
Software Development

Senior Graphic Designer

June 2016 - January 2018

Talabat

Dubai, United Arab Emirates

June 2016 - January 2018

Provided art direction for cohesive brand representation across channels.
Managed communication with vendors for timely execution of print and digital deliverables.
Collaborated with product team on Digital Design System to ensure brand alignment online.

Company industry:
Software Development

Digital Designer

January 2014 - September 2014

Vodafone - Egypt

Cairo, Egypt

January 2014 - September 2014

• Maintained brand guidelines, seeking constant UX enhancements.
• Contributed to strategies boosting user experience and website traffic.
• Spearheaded website and app revamp, optimizing user experience across all online channels.
• Designed engaging social media content aligned with brand messaging.
• Demonstrated leadership, strong communication, and attention to detail.

Company industry:
Telecommunications
Job role:
Design, Creative, and Arts

Education

Kingston University

May 2023

May 2023

Master's degree, User Experience Design

United Kingdom

GPA (percentage): 70%

GPA (percentage): 70%

Art & Design Academy

May 2003

May 2003

Bachelor's degree, Applied Art - Graphics and Advertising

Egypt

Skills

Photography
Expert
Photography
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
Web Design
Expert
Web Design
Expert
Graphic Design
Expert
Graphic Design
Expert
Deadlines Meeting
Expert
Deadlines Meeting
Expert
CSS
Intermediate
CSS
Intermediate
User centric design
Expert
User centric design
Expert
User Research
Expert
User Research
Expert
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
WEB ACCESSIBILITY
Intermediate
WEB ACCESSIBILITY
Intermediate
USER RESEARCH
Intermediate
USER RESEARCH
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
AESTHETICS
Intermediate
AESTHETICS
Intermediate
Adobe CS
Expert
Adobe CS
Expert
3d studio max
Intermediate
3d studio max
Intermediate
HTML
Intermediate
HTML
Intermediate
Interactive Prototype
Expert
Interactive Prototype
Expert
Wirefraning
Expert
Wirefraning
Expert
Usability testing
Expert
Usability testing
Expert
Figma
Expert
Figma
Expert
Axure
Intermediate
Axure
Intermediate
Design Thinking
Expert
Design Thinking
Expert
Storytelling
Expert
Storytelling
Expert
Photography
Expert
Photography
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
Web Design
Expert
Web Design
Expert
Graphic Design
Expert
Graphic Design
Expert
Deadlines Meeting
Expert
Deadlines Meeting
Expert

Social profiles

Languages

Arabic
Expert
English
Expert
German
Intermediate

Training and Certifications

Training
Digetal Marketing Planning Camp
Digital Marketing Arts Academy
May 2013
macromedia flash
the russian culture center
Jul 2005
3D studio max
the russian culture center
Sep 2008
adobe illustrator cs3
the russian culture center
Sep 2008

Recommendations

Hend Raafat

May 2013

May 2013

Customer ServiceColleague

From His Designs you can actually see he has Creative designs , and is capable of representing companies in a very unique way .

Abeer Hassan Abdo

May 2013

May 2013

Ass. ProfessorProfessor

Ahmad is a creative person who has the ability to convince others with his own visuals . He has a perfect personality and has the qualifications of leadership.

Hobbies

  • sports, soccer, swimming, bodybuilding, reading, cenima.