Lead User Experience (UX) / User Interface (UI) Lead Designer
Dar Al Riyadh
Total years of experience :16 years, 5 Months
Responsible for collecting, researching, investigating, and evaluating user requirements to prepare the User Experience (UX) strategy, UX deliverables, and User Interface (UI) for the client and development team.
My main tasks:
• Plan and implement new designs.
• Optimize existing user interface designs.
• Conduct tests for user experience (UX) and user interaction.
• Communicate with clients to understand their business goals and objectives.
• Develop technical and business requirements and always strive to deliver intuitive and user-centered solutions.
• Combine creativity with an awareness of the design elements.
• Create prototypes for new product ideas.
• Test new ideas before implementation.
• Conduct ongoing user research
• Designing high fidelity prototypes for apps and websites.
• Preparing/Updating design systems.
• Design UI for main website and all needed graphics for marketing.
• Conduct an effective user behavior analytics.
• Do A/B testing.
• Manage all search engine optimization, marketing activities, improving user experience, increasing website traffic and sales, and developing brand loyalty.
•. Execute ADS campaigns on search engines, content marketing on other websites and research and implement the latest digital marketing strategies using social media.
•. Managing site development and updates for the e-commerce side of the business, working with co-workers to collect necessary content to use for each product or service offering, and ensuring that the brand message and goals align with the rest of the company.
•. Track all website marketing efforts, analyze data, and use your findings to improve our strategies.
Supporting our front end team members and problem solving. Also convert PSD to HTML for big projects such as Al-Jazeera new design.
- Work with Product Managers and Software Engineers to implement the next generation team.
- Build efficient and reusable front-end abstractions and systems.
- Participate in design and code reviews.
- Identify and communicate best practices for front-end engineering.
Using the following Skills:
- Performance techniques (minify, sprites, gzip etc.)
- Building highly scalable web applications
• Do research on our website to increase the interactions and browsing times for website visitors.
• Do usability research on the website and mobile applications.
• Do needed A/B testing.
• Redesigning mobile views of their main website.
• Redesigning the main website (nooonbooks.com).
• Helping in increasing site conversions after redesigning the websites sales increased by 51.3%
• Designing and developing websites for company’s clients.
• Designing story boards for E-Learning Lessons.
• Redesigning the company’s main websites (ICN.com, fxpulp.com)
• Suggesting the best user experience scenarios for client’s website.
• Do UI for the main websites and design needed interfaces for our websites.
• Do usability testing.
• Optimize the website for search engines (SEO)
• Create websites reports and share them with the stockholders.
• Slicing PSD design using Photoshop.
• Develop the sliced images to web pages using XHTML, HTML, Css and Jquery.
• Convert the HTML to DNN (dotnetnuke) skin and containers.
• Working on DNN modules to meet customer needs.
• Installing DNN projects on TFS (Team Foundation Server).
• Installing Database on Server.
• Assigning tasks to my team members and manage them.
• Develop designed master pages & themes on MOSS (Microsoft Office SharePoint Server)
• Specifying the modules which meet the client requirement.
• Uploading finished websites online.
• Training and Technical Supporting.
• Regularly met with clients to review project goals and to create proposals for future developments, researching their fields for UI/UX design.
• Developing CMS websites and E-Commerce websites.
