Senior Manager, Business Development & Contract Management, Middle East Cluster
Takeda Pharmaceuticals
مجموع سنوات الخبرة :21 years, 10 أشهر
Key Role & Mission:
Identifying, developing and managing the new business opportunities for driving the company sustainable revenues & profit growth.
Managing all Business development projects from in-license, out-source and swapping projects in terms of Assessing the market segments, developing a complete business case plan & Managing the commercial negotiation & deals agreements with the projects clients.
Managing all contract agreements with the local agents and distributors within the ME cluster countries.
Managing all contract agreements with the local agents and distributors with ME cluster countries, aligning all company stakeholders with the legal department.
Key Achievements, Results & Honors:
A regional swapping project of in-licence and out-source portfolios across ME cluster countries with Over than $ 60 Mil revenues
Local manufacture agreements within selected countries of ME cluster
Developed a new business case assessment tool addressing the attractive market segments and potentiality for investment.
Key Role & Mission:
Leading, managing & developing the franchise team members across the ME countries with a diversified portfolio competing in different therapeutic areas \[allergy, OTC, erectile dysfunction, bone health & nutrition\] by 6 brands.
Setting and developing the franchise business vision and general strategy focusing on optimization and launching new brands and existing brands across different ME countries
Directing, aliening and monitoring the franchise team marketing projects & programs to ensure the quality excellence of the delivered activities to the target customers.
Key Achievements, Results & Honors:
Successfully drove the Franchise team members the Market segment leading position with 2 different brands
> Anti Acne Cream in Saudi \[33%MS\]
> Calcium supplement in Lebanon \[22%MS\]
Succeeded to develop the Franchise team member capabilities to deliver a unique & high quality brand plans.
New marketing initiatives for healthcare authorities/customer engagement programs.
Successfully lead the company portfolio optimization project to participate in setting the new regional company focus strategy.
Key Role & Mission:
Developing & managing the marketing plans and tactical activities for 3 brands with diversified therapeutic areas \[allergy, bone health & nutrition\] across the whole GCC cluster including Saudi.
Maximizing the assigned Brands’ business opportunities by developing & implementing the appropriate business plans based on the life cycle of each brand to ensure the sales & market share achievement within their market segments.
Driving the brands tactical plans by ensuring sales, medical and the organization boarder’s commitments for the plans implementation.
Key Achievements, Results & Honors
Successful drove the Kuwait brand team to launch the new company innovative intranasal steroid \[Omnaris\] with outstanding achievement to reach 9% MS within 6 months post launch.
Developed and successful drove the UAE new company innovative intranasal steroid \[Omnaris\] brand team to implement the new tactical approach of tailored marketing activities to achieve a distinguished growth rate with 14%MS.
Sliver Prism global marketing award for the 2nd best Calcium promotional concept & campaign element tools.
Best marketing initiative & execution of customer engagement program, addressing and fulfilling the customer needs.
Key Role & Mission:
Developing & managing the strategic marketing plans and tactical activities for 3 brands in diversified areas \[Allergic Rhinitis, skin allergy, skin disorders, Osteoporosis & Nutrition\]
Building up the new company generic business model by launching and re-launch 2 generic brands.
Designing and implementing the promotional communicating launch campaign for a new anti- histamine Brand name.
Key Achievements, Results & Honors:
Successfully Launch the new Anti-Histamin branded generic product \[Deslor\]to penetrate its market segment for the 12th position out of 45 available brands
Drove the company calcium product \[Calcichew-D3\]sustainable growth to maintain its 2nd leading position within its market segment for the 3rd consecutive year.
Brand Manager of the year company Award.
Key Role & Mission:
Developing & implementing 3 years marketing plan with new strategy and tactics to re-launch Calcium/Vit.D after its repatriation from the local partner.
Building up market research in collaboration with third party to assess the opportunities and the unmet needs of the market for the new trend in breakthrough cancer pain treatment with “Intranasal Fentanyl”
Building up a business development model to strengthen Nycomed osteoporosis portfolio.
Key Achievements, Results & Honors:
Led the company Calcium brand to tremendous growth to achieve the 2nd leading position within it market segment 1 year post re-launch
Successfully shaped the Fast acting opioids market segment in Saudi to drive the new company Intranasal fentanyl enlisting in the big institutional Hospitals
Developed and implemented a successful pre-launch activities including KOL and stakeholder management activities to form the unique lobby and advocates for the new company intranasal Fentanyl.
Key Role & Mission:
Managing, leading & developing a sales team across Saudi by coaching & people management techniques & monitoring the team sale activities
Developing and implementing the sales plans & activities from Key account management, forecasting activities, budget contribution & stock management.
Key Achievements, Results & Honors:
Succeeded with the team to penetrate strongly the asthma mono therapy MKT with the new Company Asthma MDI, to achieve 24%MS.
Developed a new reporting system to monitor the field force activities.
Key Role & Mission:
Implementing company strategic plans & marketing tactical actions for the assigned brands in GIT vitamins & Respiratory therapeutic areas, to keep their leading positions.
Key Role & Mission
Member of Jeddah city, Gastro field force team, promoting Pantozol"PPI"
Key Achievements, Results & Honors
Recognizable achievement records to regain Pantozol market leading position in the territory I have been responsible for.
Succeed to unlock new accounts with distinguishable tracking sales achievements
Key Role & Mission
Member of Down town Cairo city, anti-infective / anti-rheumatic field force team, promoting Celebrex and Unasin A.B.
Key Achievements, Results & Honors
Achieving the company's sales goals within the area I have been responsible for
Key Role & Mission:
Member of Eastern Cairo, respiratory field force team, promoting Seretide, Flixotide & Ventoline Diskus.
Member of Ventoline Diskus field force launching team.