Cluster eCommerce & Digital Marketing
Oryx Rotana
Total years of experience :14 years, 11 Months
Rotana has grown to be the region's largest hospitality management company and a brand that is widely recognized and admired. Rotana currently manages 70 properties in the Middle East and Africa.
Responsible for assisting the Director of Marketing & Communications and the Corporate Director of E-Commerce in online content management, seeking online marketing opportunities and in managing the SEO of Rotana website and web traffic. In addition to assist in the day-to-day operation of the department together with associated tasks and duties.
•Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer matrix
• Evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date
•Monitor, implement and execute the active presence of the property on all Social Media tools to maximize the online exposure of the property
•Monitor and develop e-newsletters pertaining to the property and maintain all online channels to be accurate and brand compliant according to company standards.
•Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with brand website.
•Identifying and evaluating new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as rate position of immediate competitors
- Produce, deliver and optimise highly effective English content, both on- and off-page, that have a direct and measurable impact on sales and profit.
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
- Working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
- CMS and building/administering content in CMS environments.
Following up new business opportunities and setting up meetings.
Planning and preparing presentations.
Establishing and maintaining working relationships.
Communicating new product developments to prospective clients.
Overseeing the development of marketing literature.
Administering accounts and writing reports.
Providing management with market feedback.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Strategic Consulting, including business plan & sales strategy development.
Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
Generated new development deals.
Writing, editing, and proofreading site content, SEO, Create, develop and manage content, Coordinate project across city expansion department, Working with a cross-departmental team, maintain and develop the content, Track and report, handle multi tasks & projects, last but not lest "Creativity".
Prepare reports, maintain records, and seek out new clients. In the event that policy holders experience a loss, help them settle their insurance claims. Working exclusively for one insurance company are referred to as captive agents. These typically have a contractual agreement with the carrier, Independent insurance agents, or brokers, are mostly facilitators who represent several companies. They match insurance policies for their clients with the company that offers the best rate and coverage.
Network and computer systems administrators are responsible for the day-to-day operation of an organization’s computer networks. They organize, install, and support an organization’s computer systems, including local area networks (LANs), wide area networks (WANs), network segments, intranets, and other data communication systems.
Cisco Router
