Ahmed Abd ElShakour

Market Segmentation & Mapping:
Mapped UAE market segments and developed a territory map to guide strategic focus.
DM & Stakeholder Identification:
Identified key decision-makers to support product launch and market access.
Go-to-Market Strategy:
Designed the GTM plan, aligning sales strategy, activities, and positioning.
Hiring Team:
Led interviews and shortlisting of medical reps to build the initial team.

Team Leadership & Development:
Led and coached high-performing medical teams across Egypt & Libya. launching Regaine, Rhinocort,
and Nicorette, achieving market leadership and $4.5M in business value.
Monitored performance, delivered medical & sales training, and developed individual growth plans to
enhance team effectiveness.
Key Account & Distributor Management:
Expanded Johnson & Johnsons reach by building strong relationships with KOLs and major accounts
(governmental & private).
Created customized GTM plans to maximize sales, brand visibility, and market penetration.
Managed Ibn-Sina distributor - Egypt, optimizing branch distribution and increasing contributions
from 16% to 30% (2023).
Managed Al-Amal distributor - Libya, achieving a substantial 40% growth rate in 2024.
E-commerce, Modern Trade & Product Launches:
Led product introductions, PSP implementation, and scientific seminars to drive engagement.
Led market research and collaborations with KOLs on pre-launch activities.

Chain Pharmacies
Successfully managed relationships with top-performing chain pharmacies.
Implemented targeted plans for each chain, resulting in increased sales and brand visibility.
Distributor Channel Role:
Assumed a pivotal role in analyzing the IbnSina, UCP, UCTD, POS distribution channels.
Monitored stocks, secured special approvals, and spearheaded new marketing and distribution projects
for Johnson & Johnson products.
New Medical Rep Assessments:
Regularly participated in assessing newly joined medical representatives.
Contributed to their development and ensured alignment with company goals.
Field-Based Researches:
Conducted thorough field-based researches for pre-launch products, gathering essential insights to
facilitate a strong product launch.
Adaptation During Pandemic - Tender Management:
Successfully introduced two products into the UPA list despite the challenges posed by the pandemic
and curfew restrictions.

Created targeted lists, resulting in a remarkable 7x boost in sales within health insurance facilities.
Led sales efforts in top-potentiality areas, collaborating with key opinion leaders (KOLs).
Conducted AV activity meetings with HCPs and pharmacists at educational and private hospitals.
Worked across 11 remote governorates on various campaigns and projects.

Head Outpatient Clinics
Head of Food Quality & Hygiene Department.