Greater Cairo Sales Manager
EGEU Foods - The Egyptian European Co. for Food Products
Total des années d'expérience :22 years, 0 Mois
• Prepared all sales reports (paper & excel reports) for the sales team to work on.
• Divided and distributed the sales targets among the various sales departments depend on customers monthly withdrawals.
• Trained the sales team and developed their selling skills.
• Re-structure the sales departments of greater Cairo and managed the sales team.
• Re-dividing the sales areas geographically, which led to the creation of new sales areas that were not covered before, and the hiring of new representatives to cover these areas, activating new customers and increase the volume of sales.
• Sales analysis & presentation of sales achievements
• Participation in making the designs of Sadeem & Kela products packages (28 products).
• Preparing and assisting in managing the company’s social media platforms (Facebook & Instagram & Twitter & YouTube & LinkedIn).
• Preparing and reviewing the marketing action plan for social media platforms with marketing team.
• Participating in the tasks of procurement, dealing with suppliers and bringing suppliers of raw materials to the company.
• Attending and supervising the printing of plastic rolls for packages of Sadeem & Kela products.
• Participation, preparation and organization of exhibos for the promotion of Sadeem products.
• Preparing sales and marketing plans, offers and promotion ideas for Sadeem products.
• Configure the sales structure and managing the company's sales team.
• Preparing the annual sales plan.
• Preparing all sales reports (paper & excel reports) for the sales team to work on.
• Designing the paper sales reports (DSR & DCR & sales invoice & customer return form & etc.....).
• Sales analysis & presentation of sales achievements.
• Dividing and distributing the sales targets among the various sales departments.
• Training the sales team and developing their selling skills.
• Preparing sales policies (incentives & allowances & collections & returns & etc…...).
• Reviewing the cost of products and determining the profitability of each product separately.
• Making products price lists for different sales departments.
• Contributing & distributing to the entry of Sadeem products in Greater Cairo areas, reaching the distribution to 2000 retail customers “ 8 cash vans “ & 30 MT & LG chains and 4 Online applications (Amazon & Noon & Appetito & GrocSave) within one year.
• Configure the sales structure and managing the company's sales team.
• Preparing the annual sales plan.
• Preparing all sales reports (paper & excel reports) for the sales team to work on.
• Designing the paper sales reports (DSR & DCR & sales invoice & customer return form & etc.....).
• Sales analysis & presentation of sales achievements.
• Dividing and distributing the sales targets among the various sales departments.
• Training the sales team and developing their selling skills.
• Preparing sales policies (incentives & allowances & collections & returns & etc……).
• Making products price lists for different sales channels.
• Contributing to the entry of Rehana products into the Egyptian market, distributing products in various sales channels, and reaching the distribution to 50% of the target customers within two years from the start of launching (activated 3000 Retail customers - Wholesales customers Government sector - Distributors - LG customers - MT customers - Central & Online customers - Agents).
• Achieving a growth rate of 43% in sales volume during the second year 2020(60 million EGP in 2020 vs 42 million EGP in 2019).
• Establishing good and strong relationships with MT & LG customers.
• Responsible for the company's pasta project, configuring the sales structure for pasta, and managing the company's sales team.
• Preparing the annual sales plan.
• Preparing all sales reports (paper & excel reports) for the sales team to work on.
• Sales analysis & presentation of sales achievements.
• Training the sales team and developing their selling skills.
• Dividing and distributing the sales targets among the various sales departments.
• Achieving the highest growth rate in the volume of pasta sales, as it increased from an average of 250 tons per month to 700 tons per month.
• Contributing to and assisting in the distribution and entry of pasta products to new customers (1000 new retail customers) and new channels (Wholesales & GS & LG and
• Preparing and making routes & coverage plans for Greater Cairo areas (starting with 1100 retail customers & 15 cash vans) - Customers which their monthly withdrawals less than 3000 EGP on the year 2013, the service system was changed to direct sales by retail representatives and cash vans.
• Managing, training and developing the retail sales team (3 supervisors & 15 retail representatives).
• Doubling the sales volume by the end of 2014 and increasing the number of retail cash vans to 23, as more than 2000 new retail customers were activated by mid of 2015.
• Making field visits in the market and follow up the sales team.
• Sales analysis & presentation of sales achievements.
• Achieving significant growth rates in the volume of sales from a monthly average of 1, 500, 000 EGP during the year 2014 to a monthly average of 7, 000, 000 EGP by the end of 2017.
• Managing and follow up of the sales team (5 key account reps. & 2 senior reps. for hyper markets and Central accounts).
• Establishing very good and strong relationships with MT customers.
• Achieving the monthly sales targets and annual growth rates of at least 25% of sales volume.
• Preparing sales reports (excel reports) to work on and follow sales achievements vs targets.
• Sales analysis & presentation of sales achievements.
• Preparing the monthly promotional plan and the cost of the expected offers and discussing with the Marketing Department for approval.
• Implementation of sales contracts and annual agreements with modern trade customers and suit them with cost and profitability.
• Follow up and managing the sales team for Cairo regions (6 retail representatives).
• Training the sales representatives in the market on sales call steps (selling visit steps).
• Making market visits for key retail customers, follow up and matching debits.
• Training the sales representatives and developing their selling skills (sales call steps & sales fundamentals & handling objections).
• Preparation of routes and coverage plans for sales areas.
• Divide and distributing the monthly targets for sales areas.
• Preparing and working on sales reports.
• Responsibility and following up for key account customers in areas (Nasr City & Heliopolis & Maadi and Mokattam).
• Achieving the monthly sales targets by not less than 95%.
• Follow up and implementing the marketing activities for KA customers.
• Making promotions on products and following up offer magazines for KA customers.
• Making market visit reports and competitors follow up reports.
Work as retail sales representative for 5 years, which during it I achieved the monthly sales targets by not less than 90% (Mo'men Group - Three Chefs), I gained many of money rewards and appreciation certificates " Best Seller "
• 1 year in El-Marai for Meat Industries Co.( Ain Shams area)
• 1 year in Eastern Agricultural Development Co. " WIZZO "( Nasr City area)
• 3 years in Mo'men Group - Three Chefs(Nasr City & Heliopolis areas) I receipted Nasr City area with 50 retail customers and activating new 330 retail customers within 2 years, dividing the area into two cars (Nasr city 1 & Nasr city 2) following up and supervising the two areas.