Ahmed Ghandour

As freelance Marketing Expert with focus on research and marketing insights with a diverse background from FMCG, Pharmacuticals, Agri. and Industrial business functions.

I took part in a research project conducted by PharmaBP Dubai.

Setup a marketing strategy for the MEP division.

Optimize operational KPIs and enhance performance.

Business intelligence projects and go to market strategies.

Branding & communications plan to advertise our portfolio of products and increase demand on the market.

Develop market expansion strategies to increase revenues and profits.

Sales & Operation planning methodologies are being implemented to optimize the stock levels & orders cycle.

Optimization of Business processes & management of revenue generation & profit maximization through pricing tactics.

Support the Sales teams in various matters relating to the Economic and Business environment of their sales activities, and in particular all matters relating to the pricing of their products, in close cooperation with the National Sales Manager.

Lead negotiations with the Ministry of Economics regarding possible price increases.

Assistance in the upkeep and maintenance of the company's general price book.

Advice on Customs procedures and inter-gulf transactions within GCC.

Advise first line managers and decision makers in the different business units about new Potential Business opportunities based on BI findings.

Develop coherent research strategy and programs over various research projects.

Developing the current business opportunities by performing a continuous Assessment for market share, competitors analysis & optimization of operational costs.

Defining new trade channels & market segmentation.

Optimization of distribution channels.

Assure the high quality of services & BI projects delivery.

Provide insights about consumer’s expectations to help in better strategic planning.

Revenue management through the optimization of inventory management, distribution channels And pricing strategy.

Managing customers relations & vendors management.

Planning & execution of marketing campaigns.

Data modeling and forecasting for a multi-dimensional data structures.

Contribution towards strategic development projects by analyzing capability gaps.

Coordinate cross-functional teams requirements and information request on behalf of Geomarketing unit.

Assessment and documentation of GMU value chain and processes.

Reporting on BA measurements & KPI's.

Manage & operate sales teams.

Gap analysis to build the appropriate capacities needed to improve performance.

Implementing new POS Management solution to optimize daily operation & Inventory control.

Doubled the sales volume within the 1st 10 months.

Prepared the shops to sell products for company staff using employee to ID & link with Payroll for settlement.

Plan & monitor market research projects for the divisional B2B & B2C department.
Translate concrete business questions (e.g. market segmentation, customer preferences, customer satisfaction) into data requirements.
Communicate research findings & recommendation with strategic leaders.
Market segmentation & POI analysis to optimize sales by channels.
Requirements elicitation within cross-functional Business Units.
Data modeling and forecasting for a multi-dimensional data structures.
Sales territory Analysis & Spatial Customer Analysis to increase market penetration.
Generation of Digital maps to report BI findings.
Sales territory planning by implementing route tracking system using routing software solution.
Marketing channels mapping project
Develop and translate scientific questionnaires and discussion guides
Analysis of distribution performance and Gap Analysis to optimize operation and warehousing capabilities.

Responsible for Generating Customers database.

Developed data collection methods & procedures.

Report analysis results & recommendations.
Analysis of sales data for a portfolio of 14 brands &
Demand forecasting.

Define, design, and develop dashboards for BI reporting using Excel.

Report on divisional projects progress.

Managing customer’s relations.

Establishment of new distribution network servenig
coverage to over 18, 000 POS