Ahmed abdoun

oManaging partner of Marketing mix consultancy
www.marketing-mix.com
Founding Member of Creative Lab Advertising Agency.
o The agency is one of Egypt’s fastest growing and highly admired advertising
agencies.
o The Agency is handling such accounts as Lion Potato Chips, Bake Rolls salty
crackers, Molto Croissant, Allianz Insurance and a wide range of leading
consumer brands. (www.Creativelab-adv.com)

of MARKETING MIX consultancy, Egypt’s first marketing
Consultancy firm by practitioners. Since its inception in 1996, MARKETING MIX has been
instrumental in creating brands and turning around businesses, which are currently used
as case studies by most major universities.
The portfolio that Marketing Mix has covered and is covering is a vast array of sectors;
including FMCGs, retail, banking, insurance, telecommunication and industrial business to
business.
Companies serviced, whether local, regional or multinational, are leading names in their
fields. A sample of the portfolio would include The Loft compound at the New Capital
owned by Living Yards Developments, Dolphin Tuna, Coffee Break, Shamsi Group
(Dalydress & Premoda), Carina Bodywear, Clue Fashion Wear, Imtenan Stores, Barclays
Bank Egypt, ADIB Bank Egypt, Allianz Egypt, Chipsy (PepsiCo), Exxon Mobil, Savola
(Saudi), Edita (Greek/Egyptian), Itsalat (Saudi), Lactalis (French/Egyptian), Arma
(Yemeni), Eva (Egyptian), Halwani Brothers (Saudi) and Bank Misr. (For the full portfolio
kindly visit the website www.marketing-mix.com)

o Worked with the Managing Director on identifying Tasty Foods’ needs and areas
for development.
o Coordinated with PepsiCo’s middle-east headquarters in the UK to upgrade and
implement modern Management Systems and procedures in Tasty Foods Egypt.

o Joined the company as a Junior