أحمد Ahdan

Own the end-to-end digital marketing strategy for a multi-service travel agency (flights, hotels, car rental, visa
assistance), covering performance campaigns, media buying, and CRM-driven lead generation.
● Lead the media buying team, defining campaign objectives, funnel structures, audience targeting, bidding strategies, and
budget allocation across digital platforms to optimize ROI, CPL, and conversion rates.
● Analyze marketing dashboards and campaign performance data on an ongoing basis to test creatives, refine targeting,
and scale high-performing digital campaigns.
● Manage Bitrix24 CRM pipelines, stages, and follow-up workflows; oversee agent adherence and optimize the customer
journey from first touchpoint to retention.
● Supervise development of AI-powered marketing agents for automated replies, lead qualification, and marketing
automation, maintaining high adherence and consistent brand tone.
● Build the annual marketing plan, quarterly roadmaps, and monthly execution calendars, unifying digital, CRM, PR, and
offline activity into one integrated growth system.
● Lead graphic design and content teams to ensure all digital and offline creative assets meet brand guidelines and platform
specifications.
● Coordinate offline/PR activations (B2B visits, exhibitions, partnerships, hotel promotions) as complementary channels
supporting the digital acquisition funnel.
● Act as key decision-maker between management, vendors, PR partners, and internal teams on all marketing and growth
initiatives.