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Ahmed Al-nabalsi, Sales & Operations Manager

Ahmed Al-nabalsi

Sales & Operations Manager·H&S Store

Kuwait

Bachelor's degree, Business Management

Work experience

Total years of experience: 28 years, 10 months

Sales & Operations Manager

March 2021 - Present

H&S Store

Al Asimah, Kuwait

March 2021 - Present

Sales Growth & Commercial Strategy
 Grew regional sales revenue by 20% by realigning channel strategy, pricing architecture, and stock availability across 15
branches.
 Designed and deployed annual sales plans per branch, channel, and customer segment — achieving or exceeding volume
targets every cycle.
 Identified new revenue streams by tracking competitor activity and market gaps, introducing 3 new product categories to
the network.
Procurement
 Assumed full oversight of procurement operations — sourcing, supplier negotiation, contract management, and purchase
order governance.
 Managing inventory by tightening replenishment cycles to match live sales data, eliminating chronic overstock lines.
Operations & P&L Management
 Managed full P&L accountability across 15 retail branches, call center, and warehouse — improving operational margins.
 Built and rolled out SOPs across all locations, reducing process inconsistencies and cutting operational errors by 25%.
 Directed daily operations for 100+ staff including performance management, scheduling, training, and escalation handling.
Customer & Team Leadership
 Improved customer retention by 15% through structured service recovery programs, NPS tracking, and key account
management.
 Hiring, on- boarding and Coached and developed store managers and sales teams, with two direct reports promoted to
senior roles during tenure and conducting appraisals.
Company industry:
Retail & Wholesale

Sales & Operations Area Manager

April 2017 - June 2026

Ace Hardware

Al Asimah, Kuwait

April 2017 - June 2026

 Delivered 20% sales uplift across a multi-location retail network by overhauling merchandising, range, and promotional
strategy.
 Managed and developed a team of store managers, raising average store compliance scores from 72% to 91% within 18
months.
 Increased repeat purchase rate by 10% by introducing a structured customer loyalty and service standards program.
 Optimized product assortment using sell-through data, removing 15% of underperforming SKUs and reallocating shelf space
to high-velocity lines.
Company industry:
Retail & Wholesale

Workshop & Business Development Manager

September 2020 - March 2021

FixAid

Al Kuwait, Kuwait

September 2020 - March 2021

 Launched two new service revenue streams within 6 months through market analysis, pricing strategy, and commercial
partnerships.
 Redesigned workshop service workflows, cutting average job turnaround time by 20% and lifting customer satisfaction
scores.
 Managed spare parts procurement end-to-end — supplier selection, stock levels, and cost controls — improving parts
margins.
 Led field and call center teams of 30+, implementing shift structures and KPIs that reduced missed service appointments by
30%.
Company industry:
Telecommunications
Job role:
Maintenance, Repair, and Technician

Sales & Operation Area Manager

April 2017 - August 2020

Ace Hardware

Al Kuwait, Kuwait

April 2017 - August 2020

• Achieved 20% sales growth through strategic business planning.
• Managed sales operations for multiple branches.
• Improved repeat customer rate by 10%.
• Led visual merchandising and promotional campaigns.
• Trained managers and sales teams to enhance sales performance.
• Analyzed market trends to optimize product mix.
Company industry:
Retail & Wholesale
Job role:
Sales

Assistant Store Manager

April 2016 - January 2017

City Centre Salmiya Hypermarket

Hawali, Kuwait

April 2016 - January 2017

 Supported management of a high-volume hypermarket, consistently achieving monthly sales and footfall targets.
 Executed promotional campaigns and seasonal merchandising plans, contributing to a 12% uplift in promotional period
sales.
 Reduced stock shrinkage by 8% through improved receiving procedures, cycle counts, and staff accountability measures.
 Resolved customer escalations with a 95%+ first-contact resolution rate, maintaining the stores service reputation.
Company industry:
Supermarket

Assistant Operations Manager

January 2010 - January 2016

elctrozan

Al Asimah, Kuwait

January 2010 - January 2016

Management TV & Audio
• Owned the end to end assortment matrix for TVs, and Home Theater systems curating product tiers from
Entry to Premium based on TV technology trends and evolving consumer preferences.
• Analyzed daily sell-through and category health metrics by sub-category (TVs, sound systems, accessories),
identifying growth drivers and areas requiring promotional intervention to protect margins.
• Leveraged customer behavior data, footfall patterns, product interaction and purchase trends to refine
assortment planning, pricing decisions, and promotional activities across the TV & Audio zones.
• Drove achievement of sales targets, revenue, and margin KPIs for the TV & Audio category, with structured
and consistent reporting to senior stakeholders.
Strategic Sourcing & New Product Introduction (NPI)
• Led New Product Introductions by negotiating with brand principals for priority allocations of flagship models
and exclusive product launches, ensuring Electrozan maintained a first to market advantage on premium TV
& Audio lines.
• Managed high level relationships with brand representatives to secure co-funded marketing support, demo
unit allocations, and promotional stock strengthening brand positioning and in store margin.
• Conducted regular supplier and brand reviews, benchmarking trade terms, volume rebates, and sell in
pricing against market conditions to ensure best in class outcomes for the category.
Product Training & InS tore Experience
• Developed and delivered technical training sessions for showroom staff on TV & Audio features, competitive
positioning, and selling techniques, ensuring the team could effectively communicate product value
propositions and convert floor traffic.
• Drove in store visual merchandising standards for the TV & Audio category, ensuring premium demo
experiences, correct technology positioning, and full alignment with global brand guidelines.
• Monitoring customer traffic, engagement, and conversion rates within TV & Audio zones, diagnosed
performance gaps and implemented corrective actions to improve conversion.
Company industry:
Distribution, Supply Chain & Logistics

showroom manager

May 1997 - May 2010

Supplying Store Co

Al Kuwait, Kuwait

May 1997 - May 2010

Responsible for customer service enhance profitability
Monitor and manage Inventory levels
Company industry:
Retail & Wholesale
Job role:
Sales

Education

Damascus University

January 2003

January 2003

Bachelor's degree, Business Management

Syria

GPA (rating): Very good

GPA (rating): Very good

Damascus University

January 1994

January 1994

Bachelor's degree, Business Management

Syria

Damascus University

August 1993

August 1993

Bachelor's degree, Business Administration

Syria

Damascus University

August 1993

August 1993

Bachelor's degree, Business Administration

Syria

Damascus University

January 1993

January 1993

Bachelor's degree, Business managment

Syria

Damascus University

December 1992

December 1992

Bachelor's degree, Management

Syria

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Retail Operations
Expert
Retail Operations
Expert
Work Planning
Expert
Work Planning
Expert
Developing Staff
Expert
Developing Staff
Expert
Customer Care
Expert
Customer Care
Expert
Planning & Organizing Skills
Expert
Planning & Organizing Skills
Expert
Ms. Office
Expert
Ms. Office
Expert
merchandising
Expert
merchandising
Expert
order
Expert
order
Expert
marketing management
Expert
marketing management
Expert
negotiation
Expert
negotiation
Expert
planning
Expert
planning
Expert
operation
Expert
operation
Expert
Retail Operations
Expert
Retail Operations
Expert
Business planning
Expert
Business planning
Expert
SALES
Expert
SALES
Expert
performance management
Expert
performance management
Expert
Creativity & Innovation
Expert
Creativity & Innovation
Expert
Team management
Expert
Team management
Expert
Customer service
Expert
Customer service
Expert
multi-Store Operation
Expert
multi-Store Operation
Expert
Communication skills
Expert
Communication skills
Expert
business development
Expert
business development
Expert
Problem Solving
Expert
Problem Solving
Expert
Sales Operation Management
Expert
Sales Operation Management
Expert
policy
Intermediate
policy
Intermediate
orientation
Expert
orientation
Expert
performance appraisal
Intermediate
performance appraisal
Intermediate
business ideas
Intermediate
business ideas
Intermediate
workshop leadership
Intermediate
workshop leadership
Intermediate
maintenance management
Intermediate
maintenance management
Intermediate
warranty administration
Intermediate
warranty administration
Intermediate
marketing strategy
Intermediate
marketing strategy
Intermediate
leading people
Expert
leading people
Expert
warranty
Intermediate
warranty
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
Data Analysis
Expert
Data Analysis
Expert
Administration
Expert
Administration
Expert
Management
Expert
Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
Strategic Planning
Expert
Strategic Planning
Expert
Work Planning
Expert
Work Planning
Expert
Developing Staff
Expert
Developing Staff
Expert
Customer Care
Expert
Customer Care
Expert
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES FORECASTING
Intermediate
SALES FORECASTING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES FORECASTING
Intermediate
SALES FORECASTING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
GROSS MARGIN
Intermediate
GROSS MARGIN
Intermediate
JAVA TV
Intermediate
JAVA TV
Intermediate
MARKET TREND
Intermediate
MARKET TREND
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES ANALYSIS
Intermediate
SALES ANALYSIS
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Valid Driving Licence
Strategic
License
Emotional Intelligence for Leadership
Sales Operations & Process Improvement
Problem Solving & Decision Making
Strategic Planning for Managers
Innovation & Continuous Improvement
Valid Driving Licence
Strategic
Valid Driving License
Strategic Planning for Managers
Valid Driving License
Strategic Planning for Managers
Valid
Sales & Customer Service Excellence
Training
Effective Feedback
pitman
Customer Service
pitman
Problem solving
pitman
Emotional Intelligence
pitman
Strategic Planning for Managers
pitman
Mentor’s Innovation Training
pitman

Recommendations

zakareya saab

Jul 2015

Jul 2015

Business Head•Manager

I have worked with Ahmad for more than 5 years,and he showed a high dedication,hard work,commitment and loyalty.Also,he was always contributing to work development,strategic decisions which helps a lot as a useful feed back for progress.He is a big asset to any organization.