head marketing operations
HORREIA 2000
مجموع سنوات الخبرة :18 years, 2 أشهر
Support the integrated business planning process by
identifying key opportunities
(integrating understanding, marketers, class, customer, competition, channel and
external environment).
• Recommend enforceable solutions in the store based on a clear understanding of the
shopper's behavior within the category / subcategory. Lead the implementation of
solutions in the store and review the effectiveness of procedures within the store
• Prepare and implement the launch of new products and conduct pre-and postevaluation
• Recommend clear promotional guidelines based on shoppers' understanding of
market knowledge. Develop effective and effective promotional activities and ensure
that all promotional investments are evaluated correctly.
• Monitor promotional trends, initiatives and actions by category, sub-category, priority
channels and strategic customers.
• Recommend winning commercial offers for the category, and communicate effectively
with the client team and the sales process team as appropriate as well as
implementation support.
• Identify and analyze the prices of different products for competitors in (wholesale
prices - retail - discount price - bonus)
• Develop summaries and work with activation shoppers and a space planning team to
ensure delivery solutions in-store for field sales to implement.
• Conducting various marketing research
• Reporting industry data and trends related to trade categories.
• Monitor promotional trends, initiatives and actions by category, sub-category, priority
channels and strategic customers. Market within the region (market specific)
• Recommend enforceable solutions in the store based on a clear understanding of the
shopper's behavior within the category / subcategory. Lead the implementation of
solutions in the store and review the effectiveness of procedures within the store
• Recommend winning commercial offers for the category, and communicate effectively
with the client team and the sales process team as appropriate as well as
implementation support.
• Analyzing the state of the company's products compared to competitors.