Senior Product Manager
BTECH
Total years of experience :21 years, 7 Months
- Working as Miele Brand Lead, previously handled Domestic MDA & SDA
- Follow up with different functions on execution and standard delivery of Miele Gallery Launch campaign.
- Determine product pricing by utilizing market research data, reviewing costs, anticipating volume, and customized orders.
- Assess market competition by comparing BTECH products to competitors' products.
- Establish competitive intelligence and various market analyses that supplement and complement market studies.
- Maintain Key Product Management Tools as Roadmap, Specification, competitor feature comparison analysis, price positioning matrix, weekly price tracking, and channel breakdown.
- Develop product business strategy- analysis and reporting on cyclical reporting from third parties as GFK.
- Collaborate with marketing and communication, channel development, demand Planning, Supply chain, finance and sales teams to discuss the needs in product road map.
- Define products marketing communication objectives
- Develop sales support programs and seasonal promotional price to increase sales / GP.
- Recommend slow moving items procedures including exit strategy.
- Bring new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analysis, establishing time schedules with brand managers and manufactures.
- Lead a team of product managers, product supervisors and product specialists.
- Managed the entire products life cycle from strategic planning to tactical activities.
- Defined products portfolio for Egypt, North Africa and Levant.
- Successfully manage SKU rationalization project in line with rebranding project.
- Launched new product category (handles) under new brand Sicuro.
- Conducted and supervised market researches and retail audits in Egypt, Tunisia, Lebanon, Jordan and KSA.
- Analyzed retail audit data from GFK, to monitor market share progress and define market opportunities.
- Defined the products strategy and roadmaps within marketing and sales funnel.
- Prepared pricing strategy and setting prices to meet ASG revenue and profitability goals.
- Developed the core positioning and messaging for the product.
- Prepared product forecast monthly, quarterly and yearly.
- Proposed an overall budget forecast to ensure success.
- Owned GP & revenue of all company products to achieve targeted profit
- Initiated market research studies and analyzing findings.
- Developed and measure KPIs and report ROI
- Managed E-learning, digital and web projects journey from initiation to closure.
- Handled the production of various project types including: marketing material, web design, web development, mobile applications, Facebook applications, translation, story boarding, copywriting, narration, photography, and video filming.
- Worked closely with subject matter experts and development team to build effective learning programs, and ensured that learning goals are met.
- Managed all outsourced projects cycle including requests for proposals, negotiations, selection, awarding, contracting, risk assessments and monitoring.
- Identified resources needed and assigning team responsibilities.
- Ensured costs, timescales and quality standards meet agreed targets
- Managed free internet number (07770001) and web portal Mooga.com.
- Studied market, identified customer needs and put product and marketing plans.
- Launched real time stock monitoring portal (AlMoasher.net) and the sports portal Awiakora.com.
- Planned to increase traffic by developing more appealing and relative content.
- Implemented SEO strategy to increase portals traffic.
- Set marketing, action, business development, communication, loyalty programs and distribution plans.
- Supervised a team of technical, editing, services, and customer care staff.
Planned and developed several marketing activities (presentations, direct mails, email campaign … etc.)
Developed relationships with customers and partners.
Provided two-way communication between customer and team.
Established and maintained information data bank containing all information related to clients, potential clients, and competitors.
Wrote proposals.
Implemented online campaigns using Google products
Edited content for several clients' websites and brochures.
Managed the production of marketing materials.
Coordinated Tanta Branch Marketing activities.
Planned and implemented marketing strategic and action plans for training department.
Assisted in planning for Binary Stream presence in Tanta Computer Fair.
Wrote content for company’s web-sites in both Arabic and English.
Prepared products brochures and advertisements materials.
Courses included: Consumer Behavior Principles of Marketing Business Economics Business Communication Strategic Marketing Marketing Research Integrated Marketing Communication International Marketing and Export Mangt. Direct Marketing Strategic Customer Service Managing People Business simulation