Social Media Manager
McCollins Media
مجموع سنوات الخبرة :5 years, 1 أشهر
• Developing and implementing (A 1-Month, 3-Month and 12-Month) Social Media Marketing plans.
• Researching and generating creative ideas for content.
• Creating engaging content optimized for platform and intended audience.
• Writing daily Social Media contents.
• Setting up and managing a Marketing and Advertising budget.
• Video script writing and storyboard.
• Developing and implementing Social Media Marketing campaigns
• Working alongside ‹Graphic Designer› to create interactive Marketing & Advertising promotional design concepts.
• Handling major clients such as Midea, Toshiba, Doors Freestyle Grill, Gurkan Sef Steakhouse, Qasr Al Sultan Boutique Hotel (Dubai Gourmet, by Meraas), Sofitel Dubai The Palm Resort & SPA.
• Meeting with clients to discuss Social Media Marketing strategies.
• Translating Copy from (English to Arabic) and vice versa.
• Managing and maintaining strong relations with media members and bloggers.
• Researching top influencers, competitors and trends.
http://www.touchstone-me.com/
• Developing and implementing (A 1-Month, 3-Month and 12-Month) Social Media Marketing plans.
• Researching and generating creative ideas for content.
• Creating engaging content optimized for platform and intended audience.
• Writing daily Social Media contents.
• Setting up and managing a Marketing and Advertising budget.
• Developing and implementing Social Media Marketing campaigns
• Working alongside ‹Graphic Designer› to create interactive Marketing & Advertising promotional design concepts.
ACCOUNT MANAGEMENT
• Handling major client such as Pinar Arabia
• Meeting with clients to discuss Social Media Marketing strategies.
• Managing Pinar Arabia Facebook, Instagram and YouTube Social Media Channels.
ADVERTISING COPYWRITING
• Creating Copy for advertising banners for Mercato.
• Translating Copy from (English to Arabic) and vice versa.
http://www.thesocialnetworkers.com/
- Responsible for implementing Digital Marketing and Public Relations strategies.
DIGITAL MARKETING AND SOCIAL MEDIA
• Developing and implementing (A 1-Month, 3-Month and 12-Month) Social Media Marketing plans.
• Researching and generating creative ideas for content.
• Creating engaging content optimized for platform and intended audience.
• Writing daily Social Media contents; holding a record of over 2500 posts on Facebook, Twitter and Instagram.
• Setting up and managing a Marketing and Advertising budget.
• Developing and implementing Social Media Marketing campaigns.
• Building and running Social Media Marketing competitions and offering prizes for the winners.
• Developing video scripts for uploading on (Facebook & Instagram) platforms.
• Video filming and editing: Created (30 Sec and 1 Min) videos for Social Media Marketing and Advertising purposes.
• Designed and edited (Texts, Logos, Images) using Adobe Photoshop.
• Working alongside ‹Graphic Designer› to create interactive Marketing & Advertising promotional design concepts.
• Copy-writing: Creating all marketing materials, including brochures, newsletters, promotions, etc
• Conducting keyword research and selection for (SEO), (SEM), (PPC) and Google AdWords projects.
• SMS Marketing: Creating promotional campaigns - targeting audience through powerful messages.
ACCOUNT MANAGEMENT
• Ability to manage more than 15 clients simultaneously; major clients such as Crocs Middle East, Ramada Plaza JBR, Ramada Sharjah and Ajman Tourism and Development Department.
• Meeting with clients to discuss Social Media Marketing strategies.
• Utilizing Facebook and Instagram Ads in order to grow (increase) page likes, improve engagement and generate leads.
• Measuring customers engagement and interactions; delivering an End of the Month Social Media Marketing reports - showcasing ‘Key Performance Indicator’ (KPI) and ‘Return On Investment’ (ROI).
Measure & Analyze to Establish KPI and ROI
• Audience Growth • Audience Profile • Audience Engagement • Content Reach
• Engagement by Content Type • Leads • Response Rate and Quality • Negative Feedback
Social Customer Relationship Management (CRM):
• Developing a social or collaborative business, both internally and externally.
• Building and sustaining community relationships - using Hootsuite tool for replying to customers messages.
• Having conversations with communities or prospects.
• Dealing with complaints, responding to the public message posted by the customer - or moving the conversation into the private sphere via direct messaging on the Social Media platform.
PUBLIC RELATIONS (PR)
• Managing and maintaining strong relations with media members and bloggers.
• Researching top influencers, competitors, and trends in clients’ industries.
• Daily monitoring of English and Arabic publications, online portals and blogs for coverage.
• Supporting the PR team to implement PR activities such as event management, press conference and interviews.
• Conducting interviews in person and over the phone.
• Drafting English and Arabic Press Releases and distributing PRs to targeted media.
• Writing all press documents, including press kits, press releases, announcements, etc.
• Translation: Translated content from (English to Arabic) and vice versa..