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تم إلغاء حظر المستخدم بنجاح
أحمد بكر, Head Of Digital Marketing

أحمد بكر

Head Of Digital Marketing·WebSTDY

مصر

بكالوريوس, Civil Engineering

الخبرة العملية

مجموع سنوات الخبرة: 12 سنوات, 7 أشهر

Head Of Digital Marketing

نوفمبر 2023 - حتى الآن

WebSTDY

القاهرة، مصر

نوفمبر 2023 - حتى الآن

• Crafted integrated marketing strategies across Digital, Advertising, Communications and Creative teams with strong focus on MENA consumer insights
• Managed departmental budgets across monthly, quarterly and annual cycles for a team of 18 marketers
• Led brand positioning and messaging with cultural sensitivity for Arabic-speaking audiences
• Delivered 35% improvement in campaign delivery rates and 20% increase in employee retention over 24 months — using Asana and Slack for team coordination

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing

نوفمبر 2023 - حتى الآن

WebSTDY Software

الرياض، المملكة العربية السعودية

نوفمبر 2023 - حتى الآن

• Lead the company-wide marketing strategy across digital acquisition, brand, content, communications, creative, demand
generation, and sales enablement for software and technology services.
• Own monthly, quarterly, and annual marketing planning and budget management; establish department goals, KPIs, reporting
frameworks, and resource priorities.
• Lead a cross-functional marketing department and introduced structured workflows, bi-weekly coaching, and performance reviews
using Asana and Slack, improving campaign delivery rates by 35% and employee retention by 20%.
• Align marketing and sales around buyer personas, lead qualification, CRM stages, pipeline visibility, follow-up processes, and
revenue priorities.
• Develop and oversee full-funnel campaigns across Google Ads, Meta, TikTok, LinkedIn, Snapchat, and YouTube, including media
planning, audience strategy, creative testing, landing-page optimization, and performance reporting.
• Build measurement and optimization systems using GA4, Google Tag Manager, Meta Conversion API, dashboards, attribution,
and conversion tracking.
• Achieved selected campaign results of up to 3.8x ROAS and 30-45% lower customer acquisition cost through audience, creative,
funnel, landing-page, and tracking optimization.
• Analyze customer behavior, competitors, pricing, market segments, and growth opportunities across the MENA region, including
Saudi Arabia and Egypt.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يونيو 2023 - سبتمبر 2023

MADHouse

القاهرة، مصر

يونيو 2023 - سبتمبر 2023

• Accomplish marketing and sales human resource goals through normal managerial duties, such as recruiting, training, scheduling, coaching and disciplining employees.
• Identify trends and determine system improvements to achieve marketing and sales operational goals.
Mentored a team of 12 junior marketers and sales associates over 18 months, leveraging Salesforce and HubSpot to drive a 30% increase in quarterly lead conversions and
enhance pipeline visibility.

Facilitated mentorship initiatives for a cross-functional team of 12 over 18 months, utilizing Salesforce and HubSpot to deliver monthly skill-building workshops resulting in
a 22% increase in qualified lead generation and consistent achievement of quarterly sales targets.

Directed cross-functional team leadership initiatives for 12 staff over 18 months using Salesforce and HubSpot, resulting in a 22% uplift in qualified lead generation and
ongoing attainment of quarterly sales KPIs.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Sales Manager

يونيو 2023 - سبتمبر 2023

MAD House BTL Agency

القاهرة، مصر

يونيو 2023 - سبتمبر 2023

• Led marketing and sales operations, campaign planning, lead generation, team development, and pipeline management.
• Managed and coached a 12-person marketing and sales team, including goal setting, scheduling, training, performance
management, and cross-functional coordination.
• Used Salesforce and HubSpot to improve lead tracking, pipeline visibility, sales follow-up, and reporting discipline.
• Improved lead conversion by 30% and qualified lead generation by 22% while supporting consistent achievement of quarterly
sales targets.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

مايو 2020 - مايو 2023

AMB Marketing

القاهرة، مصر

مايو 2020 - مايو 2023

Developing strategies and tactics to boost the companys reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Sales Manager

يناير 2020 - يناير 2023

AMB MD ATL Agency

القاهرة، مصر

يناير 2020 - يناير 2023

• Led integrated marketing and sales strategy for client accounts from market assessment and campaign planning through
acquisition, conversion, and reporting.
• Managed ATL, BTL, and digital campaigns across paid, owned, and organic channels, including media planning, content
direction, lead generation, partnerships, and sales support.
• Monitored campaign performance, lead quality, conversion, and account growth to optimize channel mix, messaging, and
resource allocation.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

أبريل 2019 - أبريل 2020

Promo Clicks ATL Agency

القاهرة، مصر

أبريل 2019 - أبريل 2020

Developing strategies and tactics to boost the companys reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Sales Manager

يناير 2019 - يناير 2020

Promo Clicks ATL Agency

القاهرة، مصر

يناير 2019 - يناير 2020

• Developed integrated marketing, sales, and customer acquisition plans for client campaigns.
• Managed campaign execution across digital and traditional channels, account growth, and cross-functional delivery.
• Analyzed market and campaign performance to improve targeting, messaging, lead quality, and conversion.

مجال الشركة:
تطوير البرمجيات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يناير 2018 - يناير 2019

Aura MCT Training Academy

القاهرة، مصر

يناير 2018 - يناير 2019

• Developed and executed marketing strategy for professional training programs, including performance campaigns, content,
events, partnerships, and lead generation.
• Supported digital marketing education initiatives and contributed to training more than 500 professionals through Aura MCT
Academy and U.S. Embassy ASEP programs.

مجال الشركة:
مراكز التدريب والتعليم
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

فبراير 2015 - فبراير 2017

Tradium Marketing agency

القاهرة، مصر

فبراير 2015 - فبراير 2017

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Manager

يناير 2015 - يناير 2017

Tradium Marketing Agency

القاهرة، مصر

يناير 2015 - يناير 2017

• Led digital campaigns across SEO/SEM, social media, email, display, and content marketing for client accounts.
• Managed campaign planning, budgets, optimization, analytics, and performance reporting to improve acquisition and channel
efficiency.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Digital Marketing executive

يناير 2014 - يناير 2015

Step one Real Estate

القاهرة، مصر

يناير 2014 - يناير 2015

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns.
Developed and executed a data-driven marketing strategy using Google Analytics and SEMrush to increase qualified leads by 32% over 12 months across web, search, and
social channels, directly aligning campaign KPIs with

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Digital Marketing Executive

يناير 2014 - يناير 2015

ERC Real Estate

القاهرة، مصر

يناير 2014 - يناير 2015

• Planned and managed digital campaigns for property marketing and lead generation across search, social, display, and email.
• Maintained social channels, monitored campaign performance, and optimized activity for lead quality and conversion.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Digital Marketing Executive

يناير 2014 - يناير 2015

Step One Real Estate

القاهرة، مصر

يناير 2014 - يناير 2015

• Developed and executed a data-driven customer acquisition strategy across web, search, and social channels.
• Increased qualified leads by 32% over 12 months using Google Analytics, SEMrush, audience refinement, and KPI-based
optimization.

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Executive

ديسمبر 2013 - ديسمبر 2014

Qumra Media

القاهرة، مصر

ديسمبر 2013 - ديسمبر 2014

Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company and brand awareness

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Executive

يناير 2013 - يناير 2014

Qumra Productions

القاهرة، مصر

يناير 2013 - يناير 2014

• Supported digital strategy, social media management, paid advertising, content distribution, and brand-awareness campaigns.
• Monitored campaign performance and optimized digital advertising to improve reach, engagement, and acquisition.

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Helwan University

مايو 2016

مايو 2016

بكالوريوس، Civil Engineering

مصر

المعدل التراكمي (نسبة مئوية): 65%

المعدل التراكمي (نسبة مئوية): 65%

Graduated from Helwan university, Engineering Faculty, Civil departement

Skills

Graphic Design
Expert
Graphic Design
Expert
Content Writing
Expert
Content Writing
Expert
Media Buying
Expert
Media Buying
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Digital Marketing Strategy
Expert
Digital Marketing Strategy
Expert
Campaign Management
Expert
Campaign Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Media Buying
Expert
Media Buying
Expert
Analytics & Tracking Setup
Expert
Analytics & Tracking Setup
Expert
Tracking Tags Installation
Expert
Tracking Tags Installation
Expert
Google Ads
Expert
Google Ads
Expert
Social Media Advertising
Expert
Social Media Advertising
Expert
Google Analytics
Expert
Google Analytics
Expert
WordPress Development
Expert
WordPress Development
Expert
ACQUISITION PROCESSES
Intermediate
ACQUISITION PROCESSES
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DEMAND GENERATION
Intermediate
DEMAND GENERATION
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate

حسابات مواقع التواصل الاجتماعي

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Social Media Marketing - HP Autonomy
LinkedIn Marketing Strategy Certification - LinkedIn
Digital Marketing
Google Skillshop
Google Ads Search Certification
LinkedIn Marketing Strategy
LinkedIn
Oct 2025
عرض الشهادات
Digital Marketing
HubSpot
Oct 2025
عرض الشهادات
Google Ads
Google Digital Academy (skillshop)
Oct 2025
عرض الشهادات

الهوايات والاهتمامات

Video Gaming
Reading