Total Years of Experience: 10 Years, 3 Months
November 2019
To Present
Business Development and Marketing Head
at CTC Group
Location :
Sudan - Khartoum
• Spearheaded all new business development efforts, identifying strategic
opportunities and forging partnerships that led to a significant increase in market
share and penetration.
• Generated new revenue streams through the introduction of numerous global
brands into the Sudanese market some of which are fortune 200 companies.
• Negotiated contracts and agreements, leading to the expansion of the company's
services into new international markets.
• Successfully launched nine new product lines, resulting in a 40% boost in
revenue and market share.
• Oversaw market research and competitor analysis, providing actionable insights
that optimized product positioning and pricing strategies.
• Analysed market data and consumer insights to drive targeted marketing efforts
and optimize ROI.
• Led the marketing team in the creation of all marketing plans and budgets and
provided guidance on marketing campaigns, campaign strategies, branding,
communication, content creation, and digital marketing initiatives.
• Led the Digital marketing transformation in the company which yield ed
substantial benefits in terms of reaching a wider audience, better targeting, and
improved ROI
• Led the development of Sudan’s largest sub-dealer network where in a span of
two years the team and I managed to successfully grow the network from 18
showrooms to 50 showrooms (Dealers Shops) quadrupling our revenue.
opportunities and forging partnerships that led to a significant increase in market
share and penetration.
• Generated new revenue streams through the introduction of numerous global
brands into the Sudanese market some of which are fortune 200 companies.
• Negotiated contracts and agreements, leading to the expansion of the company's
services into new international markets.
• Successfully launched nine new product lines, resulting in a 40% boost in
revenue and market share.
• Oversaw market research and competitor analysis, providing actionable insights
that optimized product positioning and pricing strategies.
• Analysed market data and consumer insights to drive targeted marketing efforts
and optimize ROI.
• Led the marketing team in the creation of all marketing plans and budgets and
provided guidance on marketing campaigns, campaign strategies, branding,
communication, content creation, and digital marketing initiatives.
• Led the Digital marketing transformation in the company which yield ed
substantial benefits in terms of reaching a wider audience, better targeting, and
improved ROI
• Led the development of Sudan’s largest sub-dealer network where in a span of
two years the team and I managed to successfully grow the network from 18
showrooms to 50 showrooms (Dealers Shops) quadrupling our revenue.
February 2014
To July 2022
Public Relations Officer
at Ultimate Progress
Location :
Sudan - Khartoum
July 2014
To November 2019
Product Leader
at Central Advanced Digitech (LG Electronics Sudan)
Location :
Sudan - Khartoum
I was responsible for managing the LG Electronics TV and Audio portfolio along
with several other consumer electronics lineups in the biggest consumer
electronics company in Sudan.
• Led product development initiatives, overseeing the entire product lifecycle from
concept to launch to growth.
• Led the development and launch of Digitech's first LED TV aka DIGI TV from
concept to launch, I was also responsible for introducing the product to the
Sudanese market and securing its position as the TV brand with the highest
market share in Sudan.
• Successfully managed a portfolio of other products(Heating Equipment), resulting
in a 70% increase in sales revenue within 1 year.
• Developed and implemented innovative marketing strategies that resulted in a
300% growth in customer acquisition and retention.
• Developed and executed effective branding and communication strategies to
establish brand identity and strengthen market presence.
• Collaborated with sales teams to identify customer needs and market trends,
incorporating feedback into product enhancements.
• Collaborated with Supply chain teams to ensure consistent product supply
• Thoroughly analysed competition through various marketing intelligence
techniques.
• Thoroughly worked on pricing my products by implementing various pricing
strategies and price optimization techniques to ensure proper price positioning
• Trained sales teams in all sales channels by providing regular product knowledge
sessions.
• Manged the wellbeing of product display in showrooms while setting clear and
strict brand guidelines for the sales teams.
with several other consumer electronics lineups in the biggest consumer
electronics company in Sudan.
• Led product development initiatives, overseeing the entire product lifecycle from
concept to launch to growth.
• Led the development and launch of Digitech's first LED TV aka DIGI TV from
concept to launch, I was also responsible for introducing the product to the
Sudanese market and securing its position as the TV brand with the highest
market share in Sudan.
• Successfully managed a portfolio of other products(Heating Equipment), resulting
in a 70% increase in sales revenue within 1 year.
• Developed and implemented innovative marketing strategies that resulted in a
300% growth in customer acquisition and retention.
• Developed and executed effective branding and communication strategies to
establish brand identity and strengthen market presence.
• Collaborated with sales teams to identify customer needs and market trends,
incorporating feedback into product enhancements.
• Collaborated with Supply chain teams to ensure consistent product supply
• Thoroughly analysed competition through various marketing intelligence
techniques.
• Thoroughly worked on pricing my products by implementing various pricing
strategies and price optimization techniques to ensure proper price positioning
• Trained sales teams in all sales channels by providing regular product knowledge
sessions.
• Manged the wellbeing of product display in showrooms while setting clear and
strict brand guidelines for the sales teams.
December 2013
To February 2014
Sales Executive
at Alamir Group
Location :
Sudan - Khartoum
Share on Facebook
Share on Twitter
Share Via Email