Business Development and Marketing Head
CTC Group
Total years of experience :10 years, 6 Months
• Spearheaded all new business development efforts, identifying strategic
opportunities and forging partnerships that led to a significant increase in market
share and penetration.
• Generated new revenue streams through the introduction of numerous global
brands into the Sudanese market some of which are fortune 200 companies.
• Negotiated contracts and agreements, leading to the expansion of the company's
services into new international markets.
• Successfully launched nine new product lines, resulting in a 40% boost in
revenue and market share.
• Oversaw market research and competitor analysis, providing actionable insights
that optimized product positioning and pricing strategies.
• Analysed market data and consumer insights to drive targeted marketing efforts
and optimize ROI.
• Led the marketing team in the creation of all marketing plans and budgets and
provided guidance on marketing campaigns, campaign strategies, branding,
communication, content creation, and digital marketing initiatives.
• Led the Digital marketing transformation in the company which yield ed
substantial benefits in terms of reaching a wider audience, better targeting, and
improved ROI
• Led the development of Sudan’s largest sub-dealer network where in a span of
two years the team and I managed to successfully grow the network from 18
showrooms to 50 showrooms (Dealers Shops) quadrupling our revenue.
I was responsible for managing the LG Electronics TV and Audio portfolio along
with several other consumer electronics lineups in the biggest consumer
electronics company in Sudan.
• Led product development initiatives, overseeing the entire product lifecycle from
concept to launch to growth.
• Led the development and launch of Digitech's first LED TV aka DIGI TV from
concept to launch, I was also responsible for introducing the product to the
Sudanese market and securing its position as the TV brand with the highest
market share in Sudan.
• Successfully managed a portfolio of other products(Heating Equipment), resulting
in a 70% increase in sales revenue within 1 year.
• Developed and implemented innovative marketing strategies that resulted in a
300% growth in customer acquisition and retention.
• Developed and executed effective branding and communication strategies to
establish brand identity and strengthen market presence.
• Collaborated with sales teams to identify customer needs and market trends,
incorporating feedback into product enhancements.
• Collaborated with Supply chain teams to ensure consistent product supply
• Thoroughly analysed competition through various marketing intelligence
techniques.
• Thoroughly worked on pricing my products by implementing various pricing
strategies and price optimization techniques to ensure proper price positioning
• Trained sales teams in all sales channels by providing regular product knowledge
sessions.
• Manged the wellbeing of product display in showrooms while setting clear and
strict brand guidelines for the sales teams.