أحمد دوابة

Brand Manager

SCIB paints

البلد: مصر - القاهرة
التعليم: دبلوم, Marketing
الخبرات: 18 years, 7 أشهر

الخبرة العملية

مجموع سنوات الخبرة :18 years, 7 أشهر

Brand Manager في SCIB paints

مصر - القاهرة
أشغل هذه الوظيفة منذ مارس 2010

• Develop marketing researches & strategies for products line (exterior /interior emulsions) category./internal researches or through third parties TNS/LOGIC
• Reporting &monitoring sales figures as well as warehouses stocks and shortages
• Launch new products& coordinating the activities of various departments (finance, R&D and supply chain) with highly integrations with sales team.
• develop marketing and sales tools (pos, retail uplifting, displays)

• Promoting products category externally with press, media, customer outdoor and partners.
• Organize & coordinate PR (sponsorship, exhibitions, booths, trainings, …etc)
• Work with suppliers, advertising & research agencies to assess partnerships.
• Annual Budget planning.
• Dealing with marketing agencies(MEMAC Ogilvy/ Leo burnett /inhouse/impact bbdo /identity/ the brand union -south Africa Attract )

Achieved projects :
SCIB corporate identity renovations / - TV ads -Radio ads-outdoors campaigns -shops uplifting/ consumer & trade promotional campaign /launch Royale brand (rebranding for existing range )..etc

Marketing Specialist في SCIB Paints

مصر
يوليو 2007 إلى فبراير 2010

07/2007 -- Jan 2009 SCIB Paints
Marketing Specialist Cairo
• develop marketing and sales tools pos, retail uplifting and displays
• Promoting products category externally with press, media, customer outdoor and partners.

• Organize & coordinate events &PR (sponsorship, exhibitions, booths, painters meets etc)

• Work with suppliers, advertising & research agencies to assess partnerships.

• Monitoring competitor's activities.

Trade& Marketing Rep في British American Tobacco - BAT

مصر - القاهرة
يناير 2005 إلى مايو 2006

Establish new outlets with expansion to the company's market share(Port-said)
Monitoring competitor’s activities.
Merchandise the product in outlets (negotiations, contracts, apply the firm's plans)
Achieve monthly target (dividing up to daily errands)
Prepare daily, weekly, monthly and quarterly reports