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تم إلغاء حظر المستخدم بنجاح
احمد البدوي, Senior Manager - Customer & Market Insights

احمد البدوي

Senior Manager - Customer & Market Insights·Bupa Arabia for Cooperative Insurance

المملكة العربية السعودية

بكالوريوس, English Linguistics

الخبرة العملية

مجموع سنوات الخبرة: 26 سنوات, 0 أشهر

Senior Manager - Customer & Market Insights

يناير 2012 - حتى الآن

Bupa Arabia for Cooperative Insurance

جدة، المملكة العربية السعودية

يناير 2012 - حتى الآن

Acting as the Consumer Champion in the organization, combining external and internal data to produce actionable market insights. Currently managing all aspects of qualitative and quantitative consumer research, in addition to the market intelligence function.

مجال الشركة:
التأمين
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Manager, Consumer Research

ديسمبر 2010 - ديسمبر 2011

The Nielsen Company

الرياض، المملكة العربية السعودية

ديسمبر 2010 - ديسمبر 2011

Managing a client servicing team responsible mainly for the Government and Finance Sector in KSA ensuring prompt delivery of service in order to achieve financial objectives and operational performance indicators

مجال الشركة:
التسويق
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Research Manager - Consumer Reserch

مارس 2009 - نوفمبر 2010

The Nielsen Company

الرياض، المملكة العربية السعودية

مارس 2009 - نوفمبر 2010

• Managing a diversified client portfolio (including: Saudi Commission for Tourism, Saudi Telecom Company, The Saudi e-Gov Program, Al Rajhi Bank, Saudi British Bank, Tawuniya Insurance and several FMCG companies and Retailers)
• Responsible for new business development as well as all project management activities.
• Responsible for achieving specific business / financial KPIs, project profitability along with client satisfaction KPIs
• Responsible for management and development of 6 client service executives

مجال الشركة:
التسويق
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Senior Research Executive - Consumer Research

سبتمبر 2006 - فبراير 2009

The Nielsen Company

القاهرة، مصر

سبتمبر 2006 - فبراير 2009

• The local champion for Nielsen’s customer satisfaction product (Customer eQ™). responsible for training of local (and some times regional) staff on concepts of customer satisfaction, supervise customer satisfaction projects running for different clients, in addition to the business development role


• Provide full service management of Nestle account, through marketing research information, analysis and reports. Responsible for the smooth execution of projects, from the stage of client briefing to the final stage of report writing and presentation of results. Moreover, I was usually a participant in Nestlé’s business planning workshops.

o Responsible for Nestle account locally and in the Horn of Africa (HOA) region
o Design and plan research projects following client briefing and needs
o Design questionnaires and methodologies, coordinate project execution and assign responsibilities to subordinates working in my team
o Contribute to training and coaching of other trainees and executives (cross teams and cross functions)

مجال الشركة:
التسويق
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Research Executive - Consumer Research

يناير 2005 - أغسطس 2006

The Nielsen Company

القاهرة، مصر

يناير 2005 - أغسطس 2006

• Responsible for the development of client business and for handling projects from preparation of proposals to client through to final tabulations and reports/ presentations
o Started to develop Nielsen relationship with existing and new clients
o Have worked on several accounts, such as Vodafone, Tetra Pak, Pepsi, Talaat Mostafa Group, LinkDotNet, US Wheat, Bayer, Visa and Levi’s
o Helped and was heavily involved in developing Nestle to be one of the key accounts of Nielsen in Egypt
o Managed the day to day client relationships and ensured that all projects are completed on time to the required standard
o Prepared all FW and DP related material (EWN, FWI, analysis plans, etc)
o Checked tabulations and supervised fieldwork to ensure that the job is done with high quality and up to Nielsen standards

مجال الشركة:
التسويق
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Senior Strategic Planning Executive

أبريل 2003 - ديسمبر 2004

Fortune Promoseven

القاهرة، مصر

أبريل 2003 - ديسمبر 2004

• Discovering Critical Issues & Communication Task leading to clear and focused Brand Position/Brand Ambition through
o Analysis of current marketing information through secondary information provided by client or independently researched
o Initiating and completing conversations with consumers through brand specific qualitative research

• Preparing a focused Creative Brief (The Selling Strategy) to capitalize on and inspire the brand idea

• Active participation in Creative Development

• Track the impact of communication on Brand’s Performance

• Conduct consumer and market research on behalf of the client
o Overall supervision and moderation of qualitative focus groups & one-to-one interviews
o Report writing and formulating recommendations and way forward based on research findings
o Contacting and coordinating with 3rd-party research agencies to conduct different research projects

• Responsible for number of accounts in terms of research and marketing communication strategies: McDonald's - Orbit - Carrier - Kodak Express - Metro Supermarkets - Xerox

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Research Executive & Pulse Monitor

أبريل 2001 - مارس 2003

Fortune Promoseven

القاهرة، مصر

أبريل 2001 - مارس 2003

• Organizing Qualitative focus groups & one-to-one interviews (recruiting, moderating, handling financial issues, and help in writing the report)

• Conducting market visits (preparing questionnaires, fieldwork, and Analysis)

• Organizing PULSE projects (recruiting, moderating, help in writing the reports)

• Projects I worked on:
 General Motors Market Visits and focus groups
 Boycott Syndicated study
 Nescafe market visits and focus groups
 Carrier market visits and focus groups
 Coca-Cola market visits and focus groups
 McDonald’s market visits and focus groups
 Nouval market visits and presentation
 Vodafone & Mobinil pitch presentations
 Nivea focus groups and re-pitch presentation

مجال الشركة:
الإعلان
الدور الوظيفي:
البحث والتطوير

Public Relations Executive

يونيو 2000 - أبريل 2001

Fortune Promoseven

القاهرة، مصر

يونيو 2000 - أبريل 2001

• Monitoring Daily publications

• Translating Clippings of interest for a number of clients

• Preparing weekly & monthly reports for General Motors Egypt based on Translating ads of their competitors

• Preparing monthly report for Bord Bia, Irish Food Company, based on translating the clippings related to meat and agricultural field

• Preparing monthly reports for Carrier, Air Conditioning Company, based on translating ads of the competitors

• Editing & translating press releases

• Participating in market visits for General Motors Egypt to scan truck buyers behaviors and awareness of Chevrolet Campaigns

• Preparing outline proposals for the events of our clients

مجال الشركة:
الإعلان
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

التعليم

Faculty of Arts - Helwan University

مايو 2000

مايو 2000

بكالوريوس، English Linguistics

مصر

المعدل التراكمي (نسبة مئوية): 72%

المعدل التراكمي (نسبة مئوية): 72%

I was ranked 4th on Class

Skills

Conjoint Analysis
Expert
Conjoint Analysis
Expert
Advertising Research
Expert
Advertising Research
Expert
Competitive Intelligence
Expert
Competitive Intelligence
Expert
Customer Insight
Expert
Customer Insight
Expert
Segmentation
Expert
Segmentation
Expert
MS Office
Expert
MS Office
Expert
Conjoint Analysis
Expert
Conjoint Analysis
Expert
Advertising Research
Expert
Advertising Research
Expert
Competitive Intelligence
Expert
Competitive Intelligence
Expert
Customer Insight
Expert
Customer Insight
Expert
Segmentation
Expert
Segmentation
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس