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Ahmed ElBardesy, Head Of Digital Marketing

Ahmed ElBardesy

Head Of Digital Marketing·Royal International Medical Group

Kuwait

Bachelor's degree, B. Management Information Systems

Work experience

Total years of experience: 16 years, 6 months

Head Of Digital Marketing

August 2025 - Present

Royal International Medical Group

As Salimiyah, Kuwait

August 2025 - Present

• Plan and execute all digital marketing campaigns, including SEO/SEM marketing database,
email, social media, and display advertising campaigns.
• Create and execute SMS and WhatsApp Marketing campaigns
• Track and measure SEO and Google Analytics metrics and provide reports
• Devising strategies to drive online traffic to the organizations website.
• Conduct social media audits to ensure best practices are being used.
• Manage the campaigns content such social media posts, google ads, email marketing and
SMS.
• Tracking conversion rates and making improvements to the website.
• Keyword research and management to optimize bids (add PPC keywords and negative
keywords).
• Guide content team to write & optimize the website and SM content such as Instagram &
Twitter.
• Responsibility for planning and budgetary control of all digital marketing
• Set a guideline designs, and content to maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against
goals (KPIs).

Company industry:
Pharmacies
Job role:
Marketing and PR

Head Of Digital Marketing

January 2017 - August 2025

Namaa Charity

Al Kuwait, Kuwait

January 2017 - August 2025

Plan and execute all digital marketing, including SEO/SEM.
Devising strategies to drive online traffic to the organizations website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns.
Manage and maintain the organizations website & Fix any errors or bugs in online content.
Write and optimize content for the website and social networking accounts such as Instagram & Twitter.
Edit and post videos and pictures on the social networking accounts.
Responsibility for planning and budgetary control of all digital marketing
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs).
Identify trends and insights, and optimize spend and performance based on the insights

Company industry:
Non-profit Organization
Job role:
Management

Digital Marketing Consultant

August 2020 - September 2024

Aldawaeya pharmacies

Hawali, Kuwait Hybrid

August 2020 - September 2024

• Develop all digital marketing plans including SEO/SEM, email marketing, social media, and
online advertising campaigns.
• Collaborates with team members & provides guidance to the design and implementation
of marketing campaigns to enhance the overall online presence of the companys website
& social media accounts - mobile app.
• Analyze online statistics while identifying opportunities to optimize performance and
report insights to leadership.
• Optimize spend and performance based on the insights and Important metrics like
conversion rates, Cost per conversion (CPC), Return on ad spend (ROAS), Cost per
acquisition (CPA).
• Suggest and implement direct marketing methods to increase profitability.
• Measure and report performance of all digital marketing campaigns and assess against
goals (KPIs).

Company industry:
Accounting
Job role:
Management

Digital Marketing Executive & Web Admin

September 2014 - January 2017

E-Business Arabia - Motorgy

Hawali, Kuwait

September 2014 - January 2017

• Managing the entire website, mobile app, and Social Media platform.
• Generate and update website content (products, content, and promotions).
• Create banners, images, promotions etc. to display on the website (using products like
Photoshop).
• Manage website configuration like (payment options, stock management).
• Plan, define and implement website changes and functional improvements.
• Update regularly the online marketing plan for both (SEM, social media ads and SEO
strategy)
• Deliver regular reports, analysis, and insights to measure and improve marketing program
effectiveness and identify performance trends.
• Track our mobile app performance and report any technical issues to enhance the User
experience.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Sales & Retail Digital Marketing Coordinator

March 2013 - April 2015

M.H. Alshaya Co.

Al Kuwait, Kuwait

March 2013 - April 2015

- Provide the sales reports to be used through the marketing plans.
- Involved in stock control and management.
- Reply customer's comments or inquires through our social media platforms.
- Handling the social media for our store and design the new logos and price tags.
- Provide support to marketing department.
- Handling the digital media and the marketing plan for each campaign
- Respond to complaints from customers and give after-sales support when requested.
- Assist in the preparation and organizing of promotional material or events.

Company industry:
Retail & Wholesale
Job role:
Management

Installation Representative Engineer

November 2012 - January 2013

Link Dot Net

Cairo, Egypt

November 2012 - January 2013

• Diagnose and troubleshoot technical issues, including account setup and network
configuration.
• Providing ADSL configuration, the modems and checking customers line parameters to
activate the ADSL service including Static and dynamic IPs.
• Interact with clients via phone, email or chats and provide concise written/verbal
instructions.
• Apply Internet Protocol (IP) addressing scheme according to approved policies and
procedures.
• Escalate issues to second line or management, if necessary.
• Send a daily report with tasks handled.

Company industry:
Internet & E-commerce

Technical Support Engineer & Trainer

December 2010 - August 2012

Xceed - TE-Data

Cairo, Egypt

December 2010 - August 2012

• Provide superior customer support by analyzing, diagnosing, and resolving problems and
request within service level agreements.
• Recommend changes in software and hardware to improve computer capabilities.
• Prepare and conduct technical training programs & Prepare training material and
classroom agenda.
• Managing and reporting the attendance and adherence of the trainees.
• Manage the training program in accordance with business needs, regulatory requirements,
and Quality Management System.

Company industry:
Telecommunications
Job role:
Information Technology

Web admin & Database Administrator

October 2009 - December 2010

Ministry of culture - Main Center of Information Technology

Cairo, Egypt

October 2009 - December 2010

• Administrative Coordinator with E-Government.
◦ Organizing the Data and any news will be on the E-Government website.
◦ Contacting with National Telecom Regulatory Authority (NTRA) to secure our database
and website.
• web administrator & Social Media Specialist
◦ Track, compile, and analyze web site usage data.
◦ Document application and web site changes or change procedures.
◦ Develop or document style guidelines for website content.
◦ Test new software packages for use in web operations or other applications.
• Database administrator.
◦ Manage database security/integrity and backup procedures.
◦ Setting up and testing new database and data handling systems
◦ Creating complex query definitions that allow data to be extracted.
◦ Train colleagues in how to input and extract data.
• Web developer
◦ Create the technical aspects of websites.
◦ Develop new technologies.
◦ Test web applications units and systems.
◦ Test applications on various browsers and modify if necessary.

Company industry:
IT Services

Education

Advanced Academy - Cairo University

May 2009

May 2009

Bachelor's degree, B. Management Information Systems

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Advanced Academy (Cairo University)

May 2009

May 2009

Bachelor's degree, Information Systems

Egypt

Skills

Sales

Expert

Customer Service

Expert

Technical Support

Expert

Microsoft Office

Expert

Administration

Expert

technical support

Expert

help desk

Expert

SQL Server

Intermediate

Web site administrator

Expert

HTML

Intermediate

Computer Maintenance, Mending computer problem,

Expert

Administration

Expert

Microsoft Office

Expert

Customer Service

Expert

Sales

Expert

Google ads

Expert

DIGITAL MARKETING

Intermediate

ANALYTICS

Intermediate

CORPORATE SOCIAL RESPONSIBILITY

Intermediate

INFORMATION SYSTEMS

Intermediate

INFORMATION TECHNOLOGY

Intermediate

INNOVATION

Intermediate

KEY PERFORMANCE INDICATORS KPIS

Intermediate

OFFICE MANAGEMENT

Intermediate

RESOURCEFULNESS

Intermediate

SOCIAL MEDIA

Intermediate

Languages

English

Expert

Spanish

Beginner

Arabic

Expert

Memberships

oracle

ahmed322

February 2008

commercial professions syndicate

Member

December 2009

Training and Certifications

Certifications
IELTS Comprehensive Course
IDP IELTS Kuwait
TikTok Ads Certificate
Google Fundamentals of digital marketing
Oct 2020
CCNA
May 2011

Training
IELTS Comprehensive Course
IDP
Dec 2024
+A
Computer Management Training Center
Oct 2009
Training of Trainers - TOT
Xceed
Apr 2012

Hobbies and interests

professional diver

Open Water, Advanced Adventure Diver, Deep diver

swimming
Fishing
discover new technologies
internet