Senior Marketing Specialist "Acting As Marketing Manager"
Khater Sports Group
مجموع سنوات الخبرة :8 years, 6 أشهر
Developed marketing programs to reach several of business-to-business clients. Used an integrated approach to delivering corporate image for prospective clients.
Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalog, the web and direct marketing campaigns that propelled sales from EGP 60 Million (2015) to a projected EGP 100 Million by 2016 year-end.
Provide comprehensive market study which saved company to proceed unresolved partnership.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool.
Wrote catalogs, brochures, and sales training that enhanced the sales reps understanding of complex product features and helped them sell more effectively.
Produced sales kit that demonstrated complex products for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end the year an average of 15% under-budget (without compromising business growth goals).