Co-Founder / Salea & Marketing Manager
Micron Detailing
Total years of experience :15 years, 11 Months
I have been one of the company’s cofounders and the responsible person for all the sales & marketing activities.
The main achievements over the establishment phase and the 1st operational year of the company are:
• Creating the full identity of the company starting from the brand name, logo & color scheme passing by the social media assets & website and ending with the virtual concept of the company headquarters.
• Designing and developing the company’s products (service based) to match and fill a wide product ladder range to maximize the revenues and utilize the work stations capacity to gain the maximum possible profit.
• Designing the Customer Journey through all the moments of truth to ensure winning through the potential customer decision making journey & gaining the loyalty of the existing customers.
• Creating the essential marketing materials (Brochures, Flyers & Rollups), and follow up on it through the production phases.
• Securing multiple commercial deals with new & used cars dealers to ensure continuous demand on the company’s services, ensuring that these deals fulfills a profitable win-win situation for both parties.
• Content writing for both Social Media and Physical marketing Materials.
Providing freelancing marketing services to small-sized companies
which doesn’t have a running marketing function, the services
includes:
Market Research, Competitive analysis, Pricing, PLC Analysis,
Assortment Proliferation, Channels Planning and Branding
Strategies.
A. Market Monitoring:
1- Create and regular update a full database of the competitors’ products range, containing the positioning of each product in the market, main characteristics and the competitive advantage of each of them.
2- Monitor all the competitors’ activities in the market and conclude their upcoming plans and strategies to be reported to the Management team.
3- Making a regular periodic market visits to the different areas to grasp the different requirements of each of them and to ensure that any new proposals and plans will be covering the needs of the whole market.
B. Sales Growth:
1- To monitor the sales growth and profitability of the decorative Exterior products by evaluating sales reports & campaign performance.
2- Propose new plans to reach better optimization of the marketing mix of each product.
3- Monitor the cycle life of the Exterior products, and make proposals to the management team which helps in maximizing the maturity of the running products.
C. Innovation:
1- Create proposals for the new products to ensure it will cover the new market requirements and directions according to the continuously changing trends.
2- Create and follow up on market surveys which provides the direction of the new innovations, or indicates to the importance of modifying some of the current products.
3- Implement market testing for the newly developed products, and report the results to the management.
D. Marketing Tools:
1- Responsible for making new proposals related to the marketing tools (Catalogs, Brochures, Flyers, Display Stands & Panels) for both new and existing products, which aims to improve the customer experience and to make sure that these tools delivers the agreed message and purpose of each product.
2- Follow up on the manufacturing and distribution of the Display stands and sample panels and make sure that it matches the agreed timeline of the marketing plan.
3- Monitor the available stock of the marketing tools and make new orders according to the monthly consumption of each and to the upcoming plan to ensure the sufficiency of the stock.
E. Planning & Forecasting:
1- Responsible for creating the annual marketing plan of the exterior products.
2- Responsible for making the initial forecast of the exterior products according to the planned growth and to the data collected form the different sales segments within the company.
Responsible for the sales processes on the Suez Canal & North Sinai Area, The related activities are:
1- Achieving sales targets related to retail & projects within my area.
2- Following up on the existing dealers sales activities and requirements.
3- Setting separate development plans for dealer within my area.
4- Following up on the customers' payments, and implement the collection activities.
5- Insure that the company's credit policy is being implemented by all the customers, according to the granted credit days & limits to each customer.
6- Mapping new geographical areas to reach the best possible figures out of the new openings and newly penetrated market.
7- Screening & assessing new potential dealers, and prepare a full profile report to help in making the right decisions.
8- Haunting & Securing medium to large projects.
9- implementing marketing activities (Training for technicians, Seminars & Meetings for engineers & consultants).
10- Building & improving the network of Contractors & Consultants within my area.
Achievements:
1- applying the new retail concepts in 45% of the area's shops (Ideal & Professional).
2- Achieving 35% growth is sales through both new & existing dealers.
3- Initiated the first steps towards securing one of the biggest running projects in Egypt (New Ismailia), and been working along on it with the Projects Department.
4- Achieving excellent collection figures in parallel with the high sales growth (DSO = 5 days)
1- Handling the data entry and follow up on the orders of the assigned customers.
2- Handling customers' inquires and complaints.
3- Being the contact point between the operations (Supply Chain & Production) and the Customer Service & Sales Department, as the only representative attending in the factory.
4- Monitor the daily demand and make sure that it is within the agreed limits, to ensure achieving the best OTIF results while adhering to the group supply chain policies.
5- Creating & Generating daily reports related to the Order-Delivery performance, and report it to the management.
6- Responsible for training the employees of the CSD on IFS, and monitor their performance and accuracy on it.
7- Monitor the orders status on IFS through creating fixed queries to ensure that the system is clean of mistakes all the time.
8- Being responsible for the coordination between the departments (Supply Chain, Finance, Production & Sales Admin) when it comes to required actions and modification on the IFS
9- Handling group Marine order as the local contact person in CSD. I was responsible for the communication with the group companies, coordination with other departments to ensure the delivery of all orders and to prepare the required documents for invoicing the group companies.
Related projects:
1- Implementation of the new ERP system 'IFS', I'm a Superuser in the Order Handling/Sales Admin, our role as Super users was to train all the related functions on the new system according to an agreed training program, were responsible also for the database migration between the old and new system, and we were the first backup line for the company as well.
The project started on February 2013 and ended on April 2014.
2- SOP (Standard Operating Procedures): A project which targeted the documentation of the work processes, in addition to implement analysis on each step of it to eliminate the current and potential waste, The project started on April 2014 and ended on December 2014.
1- Responsible for handling customers' complaints and inquiries and following upon them, within a certain handling time.
2- Handling the received disputes from the customer, and follow the company's validation policy to determine the customer right on the asked refund.
3- Guide the customers to the best available services that can satisfy their needs and requirements.
1- Scouting for new Customers, and promoting the company's products to them.
2- Following up on the imported shipments of the company's products, and arrange the orders delivery accordingly.
3- Creating and invoicing the customers' orders.
4- Following up on the customers' payments and make sure that the deposited amounts are being directed to the right bank accounts.
5- Creating new purchasing orders to remain the required safety stock of the products, considering the orders pipeline and the seasonality of the sales activities.
Bachelor's Degree in Law from Cairo university in Egypt
High school degree