Regional Marketing Manager
Hoshan Pan Gulf
Total years of experience :25 years, 11 Months
‘’ HPG ‘’ Subsidiary of Hoshan Holding, HPG is the leading company in the distribution of stationery, writing instruments, office and school supplies, Art materials, and DIY products(do it yourself) within MENA region.
•Responsibilities:
oManaging a portfolio of leading brands (Disney Licensing, Cool Gear, Moleskine, LE France Bourgeois, Daler Rowney, Pukka Pad, Miquelrius, Funbo and other brands across 9 Countries.
oThe formulation and execution of the HPG’s marketing strategy.
oLead new product development for licensing portfolio and own brand to meet market’ needs keeping profitable product portfolio.
oPlanning and managing integrated marketing communication campaigns to achieve marketing objectives in coordination plans with partner advertising agencies to drive share of the brands.
o The formulation of the yearly marketing business plan different countries & distribution channels.
oThe development and execution of commercial marketing strategies for the various distribution channels.
oThe development of a trade loyalty program for the various distribution channels.
oHands on planning and alignment with the region managers on customer and consumer initiative. .
oLeading a talented marketing team to the execution of the agreed brands plans, trade priorities, initiatives and channel marketing plans.
oDevelop and execute the necessary processes to control direct marketing expenses for both marketing and key accounts.
•Responsibilities:
*Develop annual marketing plan, associated budgets and sales strategies, monitor performance against this, initiating corrective action where necessary to ensure operations are conducted within the agreed financial parameters and targets are achieved.
*Managing and executing researches related to consumers’ and market knowledge
*Planning and managing integrated marketing communication campaigns to achieve marketing objectives in coordination plans with partner advertising agencies to drive share of the brands.
*Planning and execution direct marketing and below-the-line activities as a part of integrated marketing communication programs.
*Lead new product development team composed of multi functions to meet consumers' needs with a profitable product portfolio.
*Coordination with IFFCO globe marketing team to ensure articulation of organization’s desired image and position assure consistent communication of image and position throughout the organization.
*Contribute and develop potential business opportunities for business expansion (soup, cheese)
*Responsible for the advancement and development of a team of three and overlooking the work progress of 200 salesmen.
"SCA- MGC Hygienic” a Syrian market leader in the hygiene products category (diapers-female care-tissues) under licensing agreement with SCA (Swedish Cellulose Company), with international operations in the Middle East, Europe and North America.
• Responsibilities:
o Establish / implement /control short & long term marketing strategies through formulating the appropriate marketing mix, branding strategy, positioning, communication, P&L and competitor performance
o Working with advertising agencies & in-house designer to develop packaging, marketing programs and campaign.
o Initiating product improvements to meet changing market needs.
o Coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.
o Designing marketing research requirements and conducting researches for that purpose.
o Working closely with SCA regional/global office(s) in evaluating the market performance and recommending improvement propositions for managing brands portfolio.
o Identify market opportunities for growth, solving marketing problems and reduce business risks.
o Responsible for the advancement and the development of a team of five persons
• Achievements:
Directed the following projects/launches
o Libresse Maxi Launch “Syria & Kuwait”
o Libero Everyday Launch “Syria” - 10% Market Share
o Baby Life & Dada Re-launch “ Syria” - 30% growth rate
“Electrolux Egypt -Olympic Group” Multinational professional, reputable global market leader specialized in manufacturing and marketing electrical / electronic home appliances (fridges, washing machines, gas cookers, electric / gas water heaters, T.V., video, sound systems, …… etc.) Representing local / international Dominant brands Ideal Zanussi, Electrolux, Daewoo, Philips, Sony, Ariston, Indesit, Olympic Electric, Ideal and Ideal Elite.
Joined Olympic group as a product specialist promoted in June 2002 to Assistant Brand Manager then Product Manager in Jan 2004
• Responsibilities:
o Planning, executing and controlling product marketing plan
o Coordination with advertising agencies and other marketing firms to implement advertising, merchandizing and promotional campaigns.
o Managing and executing all researches related to consumers’ and market knowledge
o Setting and employing the brand(s) marketing strategies
o Taking responsibility in setting and developing the commercial strategies
o Responsible for implementing all trade and consumer promotional activities
o Accountable for reporting on the brands’ market performance on a timely basis to the top management and presenting suggestions on how to improve results
• Achievements:
Successfully Launching the following
o New Ideal Zanussi "Aquatech" Automatic Washing Machines - 60% Market Share
o Ideal Elite Brand - Refrigerators And Gas Cookers - 15% Market Share
o Daewoo Home Appliances under Ideal & Olympic Brands Portfolio
• Responsibilities:
o Handling customers' complaints & inquiries and selling MobiNil service plans and value added services.
o Managing customers' complaints and inquiries and provide solutions to their problems.
o Services description and promotion
o Ensure proper process and management of customer transactions .
o Coordinating with other departments to solve customers’ complaints and adding services.
o Special Assignment in distribution department
o Evaluation of new MobiNil 's points of sales.
o Providing GSM service / MobiNil sales process training sessions to new point of sale staff
• Achievements:
Participate in the following projects/launches
o MobiNil opening first branch in Cairo “World Trade Center” -1998
o MobiNil opening first branch in Alex “Somuha”-1998
o National distribution network (selection and training) -1999
o Alo launch (prepaid package)-1999
GPA:3.8
The IAA diploma provides much more than academic training – it gives a well-rounded, global perspective and a hands-on learning experience. Because of our involvement in all aspects of the marketing communications industry, as well as our close contact to the advertising and marketing professionals all over the world. The IAA Diploma in Marketing Communications provides the missing link between the theoretical world of schools and universities to best practice within international marketing communications.