Regional Sales Manager
Arabian Trading Supplies
Total years of experience :21 years, 6 Months
• Manage the Food Service, Wholesale, and van segments.
• Lead the sales team in enabling them to reach to local challenges and opportunities instantly.
• Drive volume and value targets by category and trade segment.
• Review and discuss trading contracts/ terms in line with company strategy, goals and policies.
• Set the KPI’s for the key account channel.
• Business analysis
• Business analysis
• Update database to measure area’s performance against key business objectives.
• Work on volume forecasting and review with the production department.
• Hold monthly meeting with area managers to agree on action plan, objectives in-line with monthly priorities.
• Organize, control and motivate team to achieve sales targets within the agreed profit margins.
• Reporting to the general manager
• Manage the Key Account Division.
• Lead the sales team in enabling them to reach to local challenges and opportunities instantly.
• Prepare the annual budget and execution strategy.
• Drive volume and value targets by category and trade channel.
• Set long term and short-term targets.
• Review and discuss trading contracts/ terms in line with company strategy, goals and policies.
• Set the KPI’s for the key account channel.
• Business analysis
• Update database to measure area’s performance against key business objectives.
• Work on volume forecasting and review with the production department.
• Hold monthly meeting with area managers to agree on action plan, objectives in-line with monthly priorities.
• Organize, control and motivate team to achieve sales targets within the agreed profit margins.
• Ensure the company’ product development & promotional plans are understood and implemented at all levels to give the optimum level of impact.
• Hire, train and develop team member capabilities and ensure high levels of team motivation.
• Reporting to the General Manager.
•Manage the General Trade, Modern Trade & Catering Division.
•Manage a team of 3 area managers, 5 sales supervisors, 21 credit salesmen, 22 van salesmen, 21 merchandisers.
•Lead the sales team in enabling them to reach to local challenges and opportunities instantly.
•Prepare the annual budget and execution strategy.
•Drive volume and value targets by category and trade channel.
•Set long term and short term targets.
•Review and discuss trading contracts/ terms in line with company strategy, goals and policies.
•Set the KPI’s for each trade channel.
•Business analysis
•Update database to measure area’s performance against key business objectives.
•Work on volume forecasting and review with the production department.
•Hold monthly meeting with area managers to agree on action plan, objectives in-line with monthly priorities.
•Organize, control and motivate team to achieve sales targets within the agreed profit margins.
•Ensure the company’ product development & promotional plans are understood and implemented at all levels to give the optimum level of impact.
•Hire, train on the job and develop team member capabilities and ensure high levels of team motivation.
•Reporting to the factory manager.
•Drive volume and value targets by category and trade channel.
•Translate channel strategy into individual customer business plans ensuring cost effective and positive execution.
•Implement business strategy by customer by category to deliver long term and short term targets.
•Prepare trading contracts/ terms in line with company strategy, goals and policies.
•Reduce customer OOS by improving call cycle & increasing SKU productivity.
•Take interest in continuous improvement of processes/tasks and suggest new ideas and methodologies to increase productivity and performance.
•Conduct monthly, quarterly and annual business reviews with key customers to further develop our business relationship.
•Manage a diverse sales team.
•Continuously enhance the region’s organization structure.
•Hire, train on the job and develop team member capabilities and ensure high levels of team motivation.
•Monitor changes in the market situation and legislative requirements, and recommend or implement action to meet circumstances as required.
-Reporting to the Sales Director.
-Handling the Food Service and Van Operation.
-Managing a team of 3 Supervisors, 14 Van salesmen, 4Credit salesman & 3 Merchandisers.
-Negotiating the annual contracts with KA customers (FS, WS).
-Following up on daily basis with Van, WS and FS Team their achievement and the activities.
-Market Check (Call assessment).
-Planning and Deliver the KPI's set by the company (coverage, Distribution, Display, Productivity and Volume).
-Preparing the KA proposals (FS, WS).
-Suggest & propose the yearly forecast.
-Prepare the branch monthly sales analysis by salesman by customer and by SKU.
-Motivating the sales Team.
-Building relations with the FS& WS customers.
-Propose the required support & activities to achieve the targets.
-Weekly meeting with the sales team to review MTD achievement VS target.
-Communicating with all divisions (Marketing, Finance, and HR) and solving issues.
-Monthly report for our competitor activities.
-Reporting to the RSM.
-Handling the Food Service, and Van Channels.
-Supervising a team of 1 Credit Salesmen, 6 Van salesmen & 3 Merchandisers.
-Negotiating the annual contracts with KA customers (FS).
-Following up on daily basis with Van Team their achievement, van stock, collections and the activities.
-Market Check( Rout Ride, Call assessment).
-Deliver the KPI's set by the company (coverage, Distribution, Display, Productivity and Volume).
-Follow up Sales, Collection, and promotion with the credit salesmen.
-Preparing the KA proposals (FS).
-Suggest & propose the yearly forecast.
-Prepare the branch monthly sales analysis by salesman by customer and by SKU.
-Monthly report for our competitor activities.
-Reporting to the ASM.
• Handling the key account customers.
• Manage a team of 4 merchandisers.
• Prepare& negotiate the contracts with the customers.
• Negotiate the monthly activities with the customers.
• Deliver the KPI’s set by the company.
• Build up a strong relations with the customers.
• Monitor the competitor activities.
• Assure of high level of activity execution.
• Deliver the targets set by the company
Down market Sales and Collection.
Display the products.
Market researches.