category head- Fresh produce
choppies supermarket
Total years of experience :7 years, 5 Months
Full P&L responsibility for the category, subcategory, including revenue, margin, wastage,
negotiated cost, funding and terms improvement with existing vendor base, developed optimal
category strategy, pricing, promotions, range and availability.
- Managed all aspects of operations and product management within the fresh produces
department.
- Oversaw purchasing, quality control, distribution, and inventory management processes.
- Expanded product range resulting in an increase in sales.
- Implemented marketing strategies to increase market share and drive sales growth.
- Conducted market surveys and competitor analysis to identify trends and opportunities.
- Developed and maintained strong relationships with suppliers and farmers to ensure highquality products and competitive pricing.
- Collaborate with other departments, including marketing, operations and finance, to ensure
seamless execution of category plans and strategies.
- Led a team of supervisors, employees, drivers and master data management personnel to
achieve department objectives.
- Implemented in-house packing of fruits and vegetables to increase sales and reduce costs.
- Prepared and analyzed weekly and monthly reports to track performance and profitability.
- Ensure compliance with regulatory guidelines and maintained proper storage and handling of
products.
- Conducted regular site visits to all branches to monitor product quality and freshness,
merchandising and presentation, inventory management, pricing and promotions, staff training
and engagement, compliance and safety, customer feedback and suggestions, sales performance and competitor analysis. By thoroughly assessing these aspects during a store visit,
you can gain valuable insights into the store’s performance, identify areas for improvement, and
ensure that it aligns with my company’s standards and objectives
Lead the mobiles category team, overseeing product selection, pricing, and promotion
strategies.
- Develop and implement category strategies and plans to achieve sales and profit targets.
- Conduct market research and analyze consumer trends, competitor products, and pricing to
identify opportunities and make informed decisions.
- Collaborate with suppliers to negotiate and maintain favorable terms, pricing, and contracts.
- Monitor market dynamics, including consumer preferences, industry trends, and regulatory
changes, and adjust category strategies accordingly.
- Manage product assortment, including assortment planning, selection, and optimization.
- Determine pricing strategies and manage price positioning to optimize sales and profitability.
- Monitor inventory levels and ensure alignment with sales forecasts, working closely with the
supply chain team to minimize stock-outs and overstocks
- Ensure management and employee's full understanding of business needs, auditing compliance.
- tracking progress toward goals and measuring analytics.
- Stay updated on industry trends, new product developments, and emerging technologies
relevant to the category
Conducted listing of new suppliers and products in the market to expand company offerings.
- Researched potential vendors to identify reliable and cost-effective options.
- Compared and evaluated offers from suppliers to ensure optimal pricing and quality.
- Negotiated contracts and pricing agreements with suppliers to secure favorable terms for the
company.
- Reviewed the quality of purchased products to maintain high standards.
- Entered order details, including vendors, quantities, and pricing, into the internal database.
- Prepared local purchase orders (LOPs) accurately and in a timely manner.
- Maintained coordination with vendors, service providers, and transport carriers to ensure
smooth operations.
- Prepared reports on purchases, including cost analysis (markup and markdown), to inform
decision-making.
- Monitored deliveries from suppliers to ensure timely receipt of goods and reduced inventory
levels.
- Ensured all policies and programs related to purchasing were communicated and implemented
effectively.
- Managed stock levels and conducted regular stocktaking to ensure availability of goods.
- Received and dispatched goods at the warehouse after inspection.
Facilitated the listing of quality products, leading to increased customer satisfaction and sales
growth.
- Negotiated better payment terms with suppliers, improving cash flow for the organization.
- Improved efficiency in delivery processes, ensuring timely delivery of goods in good condition.
- Reduced overstocking in branches and warehouses by updating minimum/maximum order
quantities (ROQ and MOQ).
Managed the fruits and vegetables department, overseeing a team of produce associates and
maintaining high standards of product quality and customer service.
- Implemented strategies to optimize inventory levels, reduce waste, and increase sales, resulting
in a 40%-60% improvement in departmental profitability.
- Developed and maintained relationships with local and regional suppliers, negotiating favorable
pricing and ensuring a consistent supply of high-quality produce.
- Collaborated with marketing and merchandising teams to create engaging displays and
promotional activities, driving increased foot traffic and customer engagement
- Responsible for sourcing, procurement, and inventory management of fruits and vegetables for
a large wholesale distribution company.
- Implemented cost-saving initiatives and vendor negotiation strategies, resulting in a 10%
reduction in procurement costs while maintaining product quality and availability.
- Developed and maintained supplier relationships, ensuring on-time delivery and consistent
product quality.
- Utilized data analysis and market trends to make informed purchasing decisions, optimize
inventory levels, and reduce excess stock.