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Ahmed Emad, Marketing & Creative Director

Ahmed Emad

Marketing & Creative Director ·Ajad

Saudi Arabia

Diploma, Digital Communication & Multimedia

Work experience

Total years of experience: 16 years, 1 months

Marketing & Creative Director

January 2024 - April 2026

Ajad

Jeddah, Saudi Arabia

January 2024 - April 2026

Ajad International is a Saudi company specialized in the field of food & beverages and owns many brands.
«dipnfly - Mug Coffee & Roastery - Zayton & Teen - Wolf Nutrition - Exit 5 - Nos Raghef».
My mission is to manage and market our own and franchise brands
by developing and implementing marketing plans, continuing to develop brands.
key Responsibilities
• create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel
to reach locals, tourists, and convention attendees.
• Responsible for developing and implementing marketing strategies for the various restaurants,
including digital marketing planning, execution of brand campaigns, and deployment of strategies
and tactics across social media, digital and creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs, both short
and long term, to increase revenue, generate foot traffic and build awareness.
key Responsibilities
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the operations to ensure alignment of and sales goals.
• Collaborate with business development and create marketing partnerships and promotions
with suppliers, and complementary brands that drive revenue and access new audiences.
• Manage and monitor all digital marketing campaigns, paid social, email
and traditional OOH media campaigns to leverage maximum ROI.
• Build a strong and engaged influencer program to build brand awareness and create usergenerated content.
• Manage PR, digital and email marketing, SEO, search, content creation, and creative campaigns.

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Marketing Manager

August 2020 - January 2024

Jupiter & Mars

Cairo, Egypt

August 2020 - January 2024

Outline
Jupiter & Mars is a Egyptian advertising agency that works with a number of brands in the GCC countries and outside Egypt. Specializing in brand development, advertising, packaging, content creation and copywriting. My mission is to lead a team of talented designers and marketers to create creative campaigns.


• Manage PR, digital and email marketing, SEO, search, content creation, and creative campaigns.
• Creating and developing brands and packaging design and designing social media posts and create creative content.

We have worked with a number of clients and helped them grow through our creative ideas and delivering the message of their brand.
Some of our work has also been published on the most important advertising sites.

Company industry:
Marketing
Job role:
Design, Creative, and Arts

Marketing Manager

May 2018 - August 2020

Ajad

Jeddah, Saudi Arabia

May 2018 - August 2020

Ajad International is a Saudi company specialized in the field of food & beverages and owns many brands. «dipnfly - Mug Coffee & Roastery - Zayton & Teen - Wolf Nutrition - Exit 5 - Nos Raghef».
My mission is to manage and market our own and franchise brands
by developing and implementing marketing plans, continuing to develop brands.
key Responsibilities

• create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and convention attendees.
• Responsible for developing and implementing marketing strategies for the various restaurants, including digital marketing planning, execution of brand campaigns, and deployment of strategies
and tactics across social media, digital and creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.

• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the operations to ensure alignment of and sales goals.
• Collaborate with business development and create marketing partnerships and promotions
with suppliers, and complementary brands that drive revenue and access new audiences.
• Manage and monitor all digital marketing campaigns, paid social, email
and traditional OOH media campaigns to leverage maximum ROI.
• Build a strong and engaged influencer program to build brand awareness and create usergenerated content.
• Manage PR, digital and email marketing, SEO, search, content creation, and creative campaigns.

• Successfully implemented Think Pink dipnfly awareness campaign through instagram and snapchat and twitter that resulted in a 35% increase in lead generation within the Q4.
We got trend number two on Twitter.
The campaign was published on the most important advertising website Ads of the World.
• Optimized marketing budget allocation, resulting in a 10% reduction in marketing expenses
without compromising performance or results.
• Implemented social media initiatives that grew the companys lnstagram followers by 50% and significantly increased engagement with the target audience.
• Generated a 70% increase in brand recognition through the development and execution of a multi-channel brand awareness campaign targeting our key demographics.
• Expanding to various cities in the KSA instead of just one city.
Now our branches are in most city in the KSA, with more than 25 branches.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Creative Director

April 2014 - May 2018

UFCL

Jeddah, Saudi Arabia

April 2014 - May 2018

UFCL is a Saudi company specialized in the field of food & beverages and owns many brands.
«The Social House (Previously swiss house) - Swiss Cafe - Twist n Bite - Shrimp Vibes - Pawa - Hubstones» My mission is to Create a creative direction and design, branding and maintaining the identity of our brands
and creating creative content for social media platforms designing and develop creative packaging.

• Create a creative and art direction .
• Maintaining the identity of our brands in all our branches through the brand guidline.
• Designing and Launching promotions, offers, menus and producing with retoching photos and videos.
• Designing and Develop creative packaging that facilitates our customer experience.
• Creating and Designing creative content for social media platforms.

• Creating and designing more than 20 menus for cafes and restaurants, restaurants in fast food, casual dining, and fine dining.
• Create more than 7 logos for the company, restaurants and cafes.
• Developing the visual identity of many brands within 4 years.
• Creating and designing more than 1000 social media designs.

Company industry:
Food & Beverage Production
Job role:
Design, Creative, and Arts

Senior Graphic Designer

May 2012 - May 2014

New Egypt

Cairo, Egypt

May 2012 - May 2014

Advertising agency working with local brands, delivering outdoor and print advertising solutions with a strong focus on visual impact and print execution quality.

Key Responsibilities

Designed outdoor and print advertising materials including billboards, banners, posters, and largeformat visuals.

Prepared productionready artwork and coordinated with printing houses to ensure highquality output.

Managed design layouts according to printing standards, color profiles, and material specifications.

Key Achievements

Delivered multiple outdoor and print campaigns for local brands across different formats.

Built a solid foundation in print production workflows, prepress preparation, and execution accuracy.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic Designer

January 2010 - January 2012

TWA

Cairo, Egypt

January 2010 - January 2012

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Education

Curtin University

August 2017

August 2017

Diploma, Digital Communication & Multimedia

Australia

GPA (rating): Excellent

GPA (rating): Excellent

Russian Culture Center

April 2013

April 2013

Diploma, Graphic Design And Communication

Egypt

GPA (rating): Excellent

GPA (rating): Excellent

Education level: Diploma University or institution: Russian Cultural Center Country: Egypt Field of study (Major): Graphic Design and Communication Grade: Excellent Description: Diploma in Graphic Design covering: Art Work and Design · Color Theory · Photoshop · Illustrator · InDesign · After Effects
View attachment

Future University

January 2012

January 2012

Bachelor's degree, Accounting And Business Sciences

Egypt

GPA (rating): Good

GPA (rating): Good

Bayt.com tests

IQ Test

Administrative and Support Service

Skills

Advertising
Expert
Advertising
Expert
E Marketing
Expert
E Marketing
Expert
SEO
Expert
SEO
Expert
Creative Work
Expert
Creative Work
Expert
Marketing
Expert
Marketing
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
GRAPHIC DESIGN
Expert
GRAPHIC DESIGN
Expert
MARKETING
Expert
MARKETING
Expert
MARKETING AUTOMATION
Expert
MARKETING AUTOMATION
Expert
MULTIMEDIA
Expert
MULTIMEDIA
Expert
CREATIVE THINKING
Expert
CREATIVE THINKING
Expert
COLLABORATION
Expert
COLLABORATION
Expert
CAMPAIGN MANAGEMENT
Expert
CAMPAIGN MANAGEMENT
Expert
Administration
Expert
Administration
Expert
Marketing Management
Expert
Marketing Management
Expert
Management
Expert
Management
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert

Social profiles

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
IQ Test Certificate – Score 122
بيت.كوم (Bayt.com)
Jan 2026
Show credentials
Diploma Digital Communication & Multimedia
Curtin University
Aug 2017
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Hobbies

  • Creative Writing