Senior Strategy and Growth Consultant | Egypt & UAE
Wuzzuf.net & Forasna.com | A Basharsoft Company
Total des années d'expérience :13 years, 0 Mois
• Defined in cooperation with the CEO the medium and long-term strategy of #1 recruitment website in Egypt, wuzzuf.net
• Set the new product plan for the blue collar sister-website forasna.com
• Established Naspers classifieds in Egypt as the unrivaled classifieds portal ranking in the top 10 websites in Egypt with
1600% growth in transactions over 2 years
• Managed data-driven user acquisition, optimization of online and offline campaigns, supervision of development, design and
launch of twelve 360° full-fledged campaigns, utilizing TV, radio, outdoor, SEM and social media
• Introduced dubizzle / OLX mobile application in Egypt, establishing dubizzle as a mobile first product
• Established otlob.com, one of the earliest online food ordering portals worldwide and the most popular in Egypt, UAE, KSA,
Bahrain & Sudan
o Reached 500% growth of transactions totaling EGP 55 million 2008-2012
o Established and led the online advertising unit for LINKonLINE (currently A15 Group), focusing on monetization
with aggressive growth results for following portals: masrawy.com, yallakora.com, mazika.com and el3ab.com
• Reduced bad debt from 95% of revenue to 30% in otlob.com
• Improved efficiency of otlob.com customer service center by 50% in one year
• Co-founded otlobstores.com, the first online e-commerce portal for electronics, flowers, pharmaceuticals and video tape
rental in the Middle East
• Closed the first online advertising deal in Egypt
MBA
Marketing Management, Business Finance, Organizational Behavior & Effective Business Communication Skills
Marketing
Bachelor of Commerce, Accounting,