Senior Trade Marketing Specialist
OSN
Total des années d'expérience :15 years, 0 Mois
Spearheaded the planning, coordination, and execution of impactful events as part of Trade Marketing campaigns across multiple markets, including Kuwait, Qatar, Jordan, and Egypt. for promoting products and engaging target audiences.
• Collaborated closely with cross-functional teams, to ensure seamless event execution. This involved managing logistics, timelines, budgets, and resources to deliver exceptional event experiences.
• Demonstrated creativity and innovation in conceptualizing and developing engaging event concepts, themes, and experiences tailored to specific markets and target demographics. This strategic approach enhanced brand visibility, generated leads, and drove sales growth.
• Oversaw the end-to-end event management process, from venue selection and contract negotiations to vendor management, audiovisual setup, branding, and attendee registration. By meticulously attending to these details, I ensured flawless event execution and customer satisfaction.
• Conducted post-event evaluations and analysis, measuring the effectiveness of each event in terms of attendee engagement, lead generation, and return on investment. Leveraging this data, I made data-driven recommendations for future event strategies and improvements.
Led and mentored the KidZania opening team by providing comprehensive training, ensuring they were equipped with the necessary skills to deliver exceptional customer service.
• Managing more than 98 Customer’s service employees, including preparing their ROTA, Training, Holidays planning,
• Demonstrated strong organizational skills by successfully planning, coordinating, and executing a wide range of internal and external events, including but not limited to special promotions, exhibitions, and community engagement initiatives.
• Showcased creativity and artistic vision by conceptualizing and directing seasonal artistic activities, creating captivating experiences for visitors and ensuring their engagement with the brand.
• Assumed responsibility for overseeing the daily operations of the customer services team, actively monitoring their performance, and implementing measures to enhance service quality and customer satisfaction.
• Excelled in resolving customer complaints promptly and effectively, leveraging strong interpersonal skills and a customer-centric approach to address issues and ensure optimal resolution.
Played a major role in brand Marketing Planning, execution, monitoring & evaluation. For multi brands (Mazda, Peugeot, Michelin & others)
• Prepared strategic monthly /yearly marketing and PR calendars considering the available budget with execution.
• Monitored competitor’s activities.
• Press release writing skills with strong influential media relations.