Leasing Director
Modon Developments
Total years of experience :16 years, 1 Months
Head of the Leasing department of MODON Developments. MODON Developments is an innovative real estate development and management company under the LS investment office. The company focuses on creating mixed-use communities, side-by-side with developing its retail arm.
• Lead a team of 3 managers with their assigned teams across three functions (Leasing, Specialty Leasing, and Lease Admin).
• Set the marketing and leasing strategy of the commercial components of the company's large-scale mixed-use developments. Kaya Town is the company's first project with 3, 200 residential units, including the MAKAN mall (over 50k sqm of GLA).
• Approve the leasing plan. Oversee the leasing process, approve and sign the official offer letters to potential tenants.
• Hold the responsibility of generating returns on over EGP 1.1 billion (USD 70m) worth of investment to achieve the targeted IRR as per the mall's feasibility study.
• Empower the team to deliver an occupancy rate of 50% before the malls' construction phase and 80% at the malls' grand opening.
• Build the retail arm of the company, obtain two franchised brands in the first year, get their Egyptian ministerial
Heading the business development & projects delivery department of Majid Al Futtaim-Ventures across North and Sub Saharan Africa, expanding all the retail portfolio including leisure and entertainment (Magic Planet, Little Explorers, Gravity and NW...), VOX Cinemas, fashion brands (Hollister, A&F, Sacoor Brothers...), F&B (MELT).
• Plan, budget, and lead the organic expansion of operating and first-entry brands, acquisition of new retail brands to MAF-Ventures' portfolio in North and Sub Saharan African markets.
• Design partnership and management deal with landlords, partners, and commercial real estate developers. Take over negotiations on business models, contractual and commercial terms for acquisitions, JV's, Co-investment, and lease agreements.
• Lead the Project Management team throughout the stores' fit-out end-to-end process, including preparing design and tender packages, analysis and contractors' appointment, on-site supervision, and handover, and snag lists in coordination with the concerned BU and commercial team in Ventures-Dubai.
• Run feasibility studies for potential leases, renewals, relocations as well as acquisitions based on commercial, operational, financial assumptions, WACC, and hurdle rate of each market, hence prepare board approval memos.
• Boost the growth of overall annual revenues and profitability of MAF Ventures through expansions in Africa.
• Conduct market analysis on macroeconomics, demographics, commercial real estate, and industry outlook for new markets entry.
• Identify prospective tenants for the sub-lease of units/spots within all MAF cinemas, leisure, and entertainment facilities in Africa. Lead negotiations on commercial and contractual terms.
• Lead initiatives with governmental and private sectors for renovating and developing public parks and heritage locations into destinations of higher value and economic feasibility.
• Control CAPEX of new units/stores in line with set budgets and feasibility studies.
• 10- Establish, enhance, and maintain healthy relationships with malls' management, commercial real estate developers, and leasing agencies in North and Sub Saharan African markets.
Responsible for the retail expansion/business development of AZADEA fashion and F&B brands (Zara, Massimo Dutti, Bershka, Pull & Bear, Stradivarius, Sunglasses Hut, Paul Café...). Managed to finalize 33 new leases, renewals, and relocations. My journey with AZADEA included two short assignments in the GCC (UAE and Qatar)
• Develop short and mid/long-term expansion plans for all AZADEA operating/potential brands in the market in line with the group strategy on the regional level. (More than 20 brands)
• Find prospect retail stores in malls or street locations for new leases, relocation, and enlargements.
• Evaluate the financial/marketing feasibility for potential expansions/renewals/new brands entry to the market.
• Lead negotiations with malls and landlords for new leases, including locations and commercial terms.
• Identify new brands that suitably blend within the prospective malls, and ensure that their placing within a new project is matching the brand positioning strategy, maximizing target customers' attractiveness.
• Establish, enhance, and maintain strong relationships with landlords and commercial real estate developers.
• Conduct quarterly market research on prevailing rent, Retail trends, and represent AZADEA in exhibitions related to the industry, gather related information, and continuously update market intelligence.
• The report, submit real estate updates on the regional level (developments, competition, AZADEA's portfolio coverage...etc.) across the MEA region on a monthly/quarterly basis in coordination with local real estate managers.
Responsible for Etisalat retail channel in all Canal cities + Damietta,
• Plan and achieve the region’s monthly / yearly sales targets, heading a team of
area managers.
• Coach area/stores managers on sales calls, cross and up-selling techniques,
• customer handling skills…etc.
• Audit the sales reps in terms of selling procedures, documentation in alignment
with Etisalat & NTRA policies.
• Monitor the channel-fill reports and facilitate stock ordering together with
all related issues to secure consistent products availability.
Managing the retail business of one of Etisalat's franchising partners, pursuing the
targeted ROI, managing an outsourced team to cover the below scope,
• Retail expansion, Achieving the roll-out plan assigned by Etisalat to the
franchising account on a yearly basis, evaluating all alternatives and obtaining
needed approvals based on stores’ technical, legal/admin & financial feasibility
aspects,
• Project Management, entirely responsible for stores’ acquisitions, development
and launches, coordinating with all involved teams cross-functionally (7
departments)
• Retail Operations, entirely managing the operations of the account’s retail
network (More than 20 stores) looking after stock levels, maintenance,
branding, connectivity and services (stationary, pantry, security, cleaning,
money collection ...etc)
• Financials, securing a sustainable cash flow for the partner in terms of
commissioning and expenses redemption as per the franchising business
model.
• Human resources, hiring sales reps, arranging for their induction, reviewing
their salaries and commissions monthly and applying for their promotions.
Retail Roll-Out Supervisor / Project Management
Etisalat
Responsible for
MBA