Digital Marketing Manager
ESNAD - ALOHA - STEVIANA- SIWAK.F
مجموع سنوات الخبرة :18 years, 5 أشهر
ESNAD Foods (Food and Beverage Services ) - ALOHA - STEVIANA - Siwak .F
JEDDAH - SAUDI ARABIA - 2023 till now
• Key Skills: Proficient in utilizing a range of digital marketing tools including Google Analytics, Google AdWords, Google Ads, YouTube, Facebook ads, Twitter ads, Snapchat ads, Hootsuite, SEMrush, A.I tools, and Google Suite. Experienced in strategic email marketing campaigns.
• Growth Strategy Development: Skilled in creating growth strategies that drive financial gain and enhance customer satisfaction.
• Customer Value Enhancement: Successfully increased the value of existing customers while attracting a new generation of clients.
• Client Relationship Building: Proactively established rapport with potential clients,
• arranging meetings, and delivering compelling presentations.
• Proposal and Planning: Expertise in crafting professional proposals and high-level project plans that align with brand objectives.
• Goal-Oriented Development: Proficiently developed and ensured the achievement of goals for business growth and development.
• Sales Forecasting: Track record of accurately forecasting sales objectives, contributing to effective business planning.
• Comprehensive Digital Transformation: Actively engaged in a holistic approach to digital transformation, driving innovation across processes and strategies.
• Budget Management and ROI Tracking: Manage digital marketing budgets effectively, allocate resources efficiently, and track ROI to ensure optimal utilization of resources and maximize return on investment.
• Cross-functional Collaboration: Collaborate effectively with cross-functional teams, including sales, product development, and customer service, to ensure alignment and integration of digital marketing initiatives with overall business objectives.
• Competitor Analysis and Benchmarking: Conduct thorough competitor analysis to identify market trends, benchmark performance, and capitalize on opportunities for differentiation and competitive advantage.
• Data-driven Decision Making: Utilize data analytics tools and metrics to track, analyze, and optimize digital marketing performance, continuously refining strategies to improve outcomes and ROI.
• Content Strategy Development: Expertise in developing and executing content strategies tailored to different digital platforms, ensuring alignment with brand voice, objectives, and audience preferences.
• E-commerce Optimization: Skilled in implementing e-commerce strategies, including website optimization, user experience enhancements, and conversion rate optimization (CRO) to drive online sales and revenue growth.
• Influencer Management and Collaboration: Experienced in identifying, engaging, and managing influencer partnerships to amplify brand reach, engagement, and credibility within target audiences.
• NielsenIQ Analysis Integration: Proficient in leveraging NielsenIQ data and insights to inform marketing strategies, optimize audience targeting, and maximize ROI across various digital channels.
Winning Best News Website and Mobile Services in the Middle East (WAN-IFRA)
• Working towards digital transformation.
• Creating development and marketing plan.
• Follow up on ROI, SEM, SEO, CPC, CPA, CPM, ROAS, CRO, Domain Authority.
• Using tools: Google Analytics, AdWords, Ads, YouTube, Facebook ads, Twitter ads, Snapchat ads, Hootsuite, SEMrush, A.I., Google Suite, email marketing.
• Operating digital studio for shows.
• Developing interactive magazines, PDFs.
• Implementing ERP system.
• Designing websites, branding.
• Creating buyer, brand personas.
• Managing website admin, backups, emails, servers.
• Communicating with customers.
• Training teams with KPIs.
• Collaborating with third parties.
• Establishing digital archiving.
• Creating, maintaining marketing creatives.
• Coordinating meetings, reports.
• Monitoring trends, social media.
• Overseeing marketing campaigns.
• Researching, analyzing data for target audiences.
• Devising, presenting ideas, strategies.
• Implementing promotions.
• Distributing financial, statistical information.
• Writing, proofreading creative copy.
• Maintaining websites, analytics.
• Organizing events, exhibitions.
• Updating databases, CRM.
• Coordinating internal marketing, culture.
• Monitoring performance.
• Managing social media campaigns.
• Handling hosting, technical issues.
• Assisting in media campaigns.
• Negotiating rates, ad space, airtime.
• Optimizing plans, budgets.
• Preparing schedules, adjusting.
• Experimenting with platforms, channels.
• Ensuring proper ad creation, display.
• Create new WordPress website
• Add content and design
• Technical support
• Create website design
• Manage social media
• Digital Marketing, UX, Branding
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, snapchat, TikTok )
• B2C social media, Google AdWords and email campaigns and SEO/SEM
• web analytics tools (Google Analytics, Net Insight, Web Trends)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and conversion tests
• Monitor SEO and web traffic metrics
• Create presentation for clients
• Enhance followers’ engagement
• Coordinate between Marketing, designers, and Management for all projects
• Create website (AR-EN)
• Google Business Account
• User testing
• Work with social media team
• Digital Marketing
• Plan and monitor the ongoing company presence on social media (Twitter, Instagram, )
• web analytics tools (Google Analytics, Net Insight, Web Trends)
• Monitor SEO and web traffic metrics
• User testing
• Enhance followers’ engagement
• Maintaining information security on social media
• Social media analytics
• Create new accounts in social media
• Work with social media team
• Monitor social media details
• Create Business card with QR Code
• Full Digital Marketing strategy
• Social media analytics reports
• Competitor’s analysis
• SWOT analysis
• Assistant e-learning section to evaluate electronic bags for teachers.
• Teaching Computer using modern technology and different techniques - using different education strategies)
• training new teachers to use new technological techniques (electronic bags - the electronic board - E-learning programs)
Support the design and the use of modern Management Information Systems
in Benha University:
• Student Information System-SIS
• Human Resources
• Financial Systems Asset Management
• Electronic Control
which has 15 colleges, about 6400 workers and more than 60000 students
Teaching collage student ICDL and testing the students