Senior Communication Manager
Wataniya Telecom
Total years of experience :27 years, 5 Months
Manage, as a member of the marketing team the development of the overall Marketing strategy and advertising/campaign plan.
Input into creating and sustaining a high achievement/high performance culture.
Work with other departments and third party agencies in the design and proofs of all display, advertising and other promotional materials and activities.
Manage trade marketing & branding activities in our own shops as well dealers and sub-dealers.
Manage both intranet and website
Leading Advertising, Channel support, branding, public relations and Digital marketing for the first GSM Network in Sudan. The scope of responsibility included:
Managed as a member of the marketing team the development of the overall Marketing strategy and advertising/campaign plan.
Work and coordinate with the Marketing team to ensure that the Zain brand image advertising campaigns are a reflection of the agreed brand values across the product/service range and product positioning strategies and plans to maximize profitability.
Branches and POS merchandising support for all marketing and branding materials Launched and managed a full operating digital department that handled all online and social media activities for Zain in Sudan
Pricing committee team member
Products development committee team member
Key Achievements:
Helped in increasing the customer base by 50% in 3 years
Managed a full Rebranding exercise from Mobitel to Zain
Head of rebranding team for Celtel group rebranding to Zain
Launched for the first time in Sudan LAMETNA a full youth program
Zain shops full renovation plan and follow up on implementation
Project owner for all prices plans restructuring and changing the consumer behavior from selecting the original prepaid/postpaid plan to choose the plan that fits his needs.
Duties:
Leading Advertising, Channel support, and Digital marketing for Piraeus Bank in Egypt. The scope of responsibility included:
Managed all bank’s advertising activities
Branches and POS merchandising support for all marketing and branding materials Managed ATM allocation and assuring the target achievement
New branches committee team member
Performed market research’s through surveys and comparison to competitors' product Managed both intranet and website
Key Achievements:
Managed a full branding exercise from Egyptian commercial bank to Piraeus Launched platinum master card for the first time in Egypt
Launched mobile bank services (Autobank van)
Launched and managed Piraeus cafe in 2005
Leading media strategy, planning, and buying for non-liver accounts in Egypt. The scope of responsibility included:
Managed all non - liver account’s media activities
Branches and POS merchandising support for all marketing and branding materials Managed MindShare Egypt business development
Analyzed/evaluated marketing data used in media recommendations Monitored competition spending & planning strategies
Managed placements & bookings of ATL advertising for major clients.
Key Achievements:
Managed the media activities for a portfolio of 12 accounts Created new Cinema’s advertising and branding ideas Managed to increase the client base by 25%
Helped in increasing the gross billing by 40%
Duties:
Leading marketing communications for EFG-Hermes in Egypt. The scope of responsibility included:
Managed all company’s advertising activities
Branches locations selection and opening planning
Worked with other departments and third party agencies in the design and proofs of all display, advertising and other promotional materials and activities.
Managed relationships with the Media in general, to ensure positive perception of company image and reputation in the market place.
Overseen preparation of press releases articles and coordinates media events. Key Achievements:
Managed a full merging exercise between EFG and Hermes Launched Future Vision Advertising agency as EFG-Hermes advertising arm Helped in enhancing the company’s positioning in the Egyptian market
Major: Accounting Minor: Business Administration Course Work Included: Marketing, International Finance, Visibility Study, Management, Economics, Financial Analysis, Accounting, Small Business, Banking, Global Business. Graduation Project Grade: Excellent.