ahmed kassem

• Proven track record of achievement and sales growth (A21 +120% vs A20) / (A20 +114% VS A19) / (A19 +107% VS A18).
• Managing NEA countries market dynamics to ensure developing & growing products portfolio that fits every country needs & epidemic situation
• Developing strategies, commercial & marketing plans, work on execution and monitoring to ensure achieving company objectives and ROI.
• Distributors management (budgeting, forecasting, supply, phasing, payment).
• Developing customized marketing campaigns from technical and marketing prospective for each country matching regulatory, Legal, marketing, environment, customers& competitors dynamics
• In Market sales monitoring and taking corrective action to increase turn over and market share.
• Initiate and maintain partnership relations with major Key Account in each country with regular Visits to KOLs & Key stockholders in each market.
• Africa Champion for Parasiticide & sharing in shaping strategies, plans and activities for all Africa
• New portfolio optimization and articulation according to market needs including new launches.
• Leading without authority distributor’s teams to implement business plan and marketing activities which secure market sales growth and improvement in market shares together with periodical technical & product knowledge trainings

• Managing, developing, monitoring and follow up business in Egypt and other related area markets (Jordon, Lebanon, Iraq, Syria).
• Managing distributors in each country (strategy, commercial, Budgeting, Forecasting, Marketing plans, Supply within market sales figures and activities follow up
• Establish & maintaining long-term partnership with strategic key accounts and main KOLs in each market.
• Introducing BI portfolio (selection, Forecasting, registration, launching) products to every market.
• Ensure proper implementation of sales plan to secure and grow BI market shares to maintain highest possible ROI. • Working on increasing and maintaining high level of sales growth through stretching BI products market shares by establishing and maintaining long term partnerships with our customers
• Managing exports, supply &budget control of each country.
• Training for distributor’s teams in term of technical, marketing and products

•Annual action planning with Vetmedica head and business partner (BI, Pfizer, MSD, Anteck, ..) to set and define goals, rules, responsibilities and targets of each team member.

•Follow up a strict reporting system for all the team members directly after each field visit and or action (day by day reports), to be summarized and reported to the head of business 'on time'.

•Branding, Promoting and selling BI Company and products in the Egyptian market while adhering to the best of IFT-Corporation regulations "healthy sales".

•Building a team for promotion, sales and collection covering all over the country.
•Interview, hire and develop candidates with a proven track record of sales success to build a highly productive sales team.

•Coaching, mentoring and motivating sales team through reports feedback and continuous double field visits.

•Follow up sales team actions and field visits to ensure delivery of results.

•Sharing & participating in setting Line/ Group products annual sales target.

•Allocating the sales targets in coordination with the team based on the geographic affinity for each product. Review them regularly and on quarterly basis to take corrective actions when needed.

•Conducting several field trips on regular basis all over the country with all team members to different customers and govern-orates to ensure the implementation of the sales plan, to take market feedback and to evaluate the team.
•Building strong customer relationships with key decision makers in distribution ensuring the proper delivery of our products.

•Key account management of public & private sector clients.

supervising team of 3 sales representatives