Ahmed Khattab

• Libya, Tunisia, and Morocco. (before Oman, Bahrain, and UAE).
Key Result Areas:
Sales & Marketing
• Drive market share growth by analysing and implementing strategic marketing schemes to enhance
dealer performance and loyalty.
• Monitor distributor sales performance and inventory levels to improve stock turns and provide
actionable sales directives.
• Lead the expansion of the retail and wholesale network to penetrate new markets and increase
regional footprint.
• Oversee technical account management, including Tire Inspections (Replacement/OEM) and
comprehensive Damage Tire Analysis to ensure quality control.
Team Management
• Lead, supervise, and mentor distributor technical staff to achieve regional targets and uphold
performance standards.
• Find training gaps and conduct advanced technical and sales training programs to enhance team
competency and organizational commitment.
• Foster a high-performance culture through initiative-taking and reactive coaching, driving staff
development and career progression.
• Assess team dynamics and motivation levels to implement initiatives that strengthen collaboration
and reinforce a cohesive team environment.
Relationship Management
• Cultivate and manage strategic relationships with key decision-makers and stakeholders to drive
business development and secure new opportunities.
• Partner with distributors to build and sustain robust customer relationships, ensuring adherence to
service quality norms and enhancing customer satisfaction metrics across a portfolio of 762
accounts.
Product Strategy & Development
• Analyse current product portfolio performance against market demands to find gaps and drive
product improvements that align with regional needs.
Quality Assurance & Compliance
• Manage and judgewarranty claims, ensuring decisions align with company policy and financial goals.
• Ensure strict compliance with governmental regulations and industry standards to guarantee product
performance and market readiness.
Service & Operational Support
• Direct service and maintenance functions, coordinating with customer service teams to deliver
initiative-taking maintenance solutions and maximize uptime for key Truck and Bus accounts.

UAE, Oman, Bahrain, Qatar, Iraq, Kuwait, Kenya, Tanzania, Ethiopia, Somalia, Nigeria, Uganda, Rwanda, and Burundi.