Chief Operating Officer
PPTCO
مجموع سنوات الخبرة :27 years, 1 أشهر
PPTCO is the largest Pets related Products Supplier & Distributor in Saudi Arabia and MENA Region
Key Result Areas:
• Orchestrated organizational transformation, growth game plan, P&L, product strategies, sales channels, strategic partnerships, long-term visions, goals, operating models across a multi-Euro Pet product group with 200M revenue & 180 employees.
• Provided executive coaching across technology implementations, change management software solutions, ERP services business transferring from SMACC to SAP B1 with full integration with WMS, HRMS, CRM, & BI to drive operational efficiency, team engagement, & organizational performance.
• Working with international consultant (ALG/ Indra/Gulf Investment Bank Capital), cross-functional team from different functions (legal, finance, IT, HR, commercial, facilities & supply chain) to ensure project excellence throughout 6 months.
Significant Highlights:
• Diversified the portfolio, established unique investor relation, winning $50M in funding, restructured the organization from single establishment to corporate company, enabled growth, operational control, developing five distinct business units; built a new executive team by placing New 3 C-level, & Business Development Manager positions and opening of new office.
• Steered acquisition due diligence and commercial integration by winning $50M in funding. Conducted 2 rounds of funding targeting Acquisition of 4 local Pet Products Companies and A-list Pet Products Brands
Founded in 1984 delivering ISTIQDAM, Recruitment Outsourcing, Facilities Management, General maintenance, Security, and cleaning services. with a capital of 100M SAR
* Functioned strategic digital transformation plans including “Kafa’at/Competencies”, implementation of ERP-ORACLE system integrated with systems used in company (FMS/ HatchTech/ WinCos). Built from ground up the company website, & E-commerce mobile app., Win 2 Mega contracts from UAE companies (JUSTLIFE, URBAN) that increased revenue by 48% in 2 years.
* Spearheaded, created, planned, implemented, and integrated the strategic direction of the organization including Capex & Apex management, budget forecasting, sales, business development, formulating client acquisition strategy & deal winning strategy.
* Slashed annual budget by 25% while simultaneously raising quality measures by 28% through implementing better hiring and quarterly review strategies. Renegotiated vendor service contracts to cut operating costs by 13M per year.
* Implemented improvements to our customer service policies, Cut Service development times by 50% through modified Agile workflow and employee-led programs creating a 32% increase in retention and loyalty.
* Reorganized sales teams to focus more on customer communication, identify new business areas Gained valuable input that led us to redesign our sales strategy, increasing ROI by 35% and quarterly profits by 55%.
* Created a business analysis division that identified 10+ new potential service offerings related to our core strengths. that anticipated unmet customer needs. Gained an additional 80k loyal customers and 50M in revenue.
* Worked with the marketing division to develop 5 new cross-platform campaigns that raised annual revenue by 33%.
* Collaborated with the IT team to create a proprietary intra-departmental communications platform. The platform eliminated over 700 meeting hours per month resulted in increasing team engagement and raised the performance by 45%.
A subsidiary of ALESSA GROUP, representing diverse brands within Home electrical appliances, Fashion, Small Appliances, Cosmetics & Perfumes
Key Result Areas:
• Led and directed all Operations, Strategic Planning, Business Development, infrastructure, and Conflict Management with assets of USD 7M, operating budget of USD 11.6M, 100+ employees and a network of 50+ providers.
• Enabled Channel and Segment Analytics; partnered with client to assemble leadership team; strategized Go-to-Market action plan, contracting approaches, and deal development resulted in gaining large accounts in Modern Trade chains and 1000+ domestic merchants driving national sales team to market and sell of $11.5M across 19 cities in Saudi Arabia.
• Steered team of 10 direct and 80 indirect reports. Defined the organizational structure to consolidate, streamline and delineate necessary functions, achieved fill-in rate of 90% for all leadership, and team members roles.
Significant Highlights:
• Built marketplaces on Amazon, Noon, Mumzworld, etc. reaching record-breaking sales while cutting delays 80%, reducing delivery time 22%, raising order satisfaction 35%. achieving 45% growth in most recent 12-month & increased backlog by 50%
• Functioned implementation of ERP- MS Dynamics with WMS, HRMS, CRM, & BI solutions from identifying the stakeholders, business objectives, project scope, blueprint, Data migration, staging & Training To successfully Go-Live.
• Steered acquisition due diligence and commercial integration of funding $1.5M targeting Acquisition of Mens Clothing accessories (Shemagh) Company with A-list Brands like Azzaro, S.T. Dupont, Dunhill, & many other brands.
Value Added-KSA: Directing team within 67 big box stores and 1000+ team members across with over $ 155M annual turnover & $ 350M GMV, leading strategic direction for more than 108 brands with Key responsibilities including financial performance, achieving revenue growth, procurement & supply chain, market expansion, team building, marketing activities, brand positioning, market share, contract management, business integration, product development, and new business opportunities.
KEY RESULT AREAS: KSA Role Jun 2011 - Nov 2016
Established a competitive sales force by offering aggressive compensation, desirable benefits package, performance-driven sales-incentive programs, gaining customer satisfaction award for 3 consecutive years.
Improved sales policies, reformulated marketing practices, brand planning, business development strategies, redefined accurate job descriptions, and developed customer relationships, that drive 22% revenue growth.
Developed positive direct relationships with key business contacts resolving contractual issues reaching 18% cost reduction.
Leading the development of the companys short & long-term strategy, Explore new market opportunities to drive the horizontal and vertical expansion, Opened 11 new stores, strengthen market share & profitability to 17% budget overachievement.
Engaging with stakeholders & top management for evolving strategic vision, driving change, building product/services roadmap, infusing new ideas, taking enterprise system performance & productivity to next level, with $150+M full P&L ownership.
Appointed bottom-line responsibility for Gross Merchandize Valued (GMV) at $300M, achieving the best inventory mix for 3 consecutive years by adopting various pricing strategies, identify the right stock level, set brands buying budgets, established auto stock balancing solution, retail logistics KPIs, track performance process, and ensured compliance across all territories.
Ensured great customer experience in all store-based channels, Implemented concept quality strategy, Led inspired team in securing excellence, established training calendar to include job coaching, classroom training and feedback sessions.
Setup seasonal marketing activities, monitor retail trends, analyzing customer demands, competitors activities, launched loyalty program (Shukran), that gained 38% incremental conversion ratio and increases customer retention by 56%.
Devised and implemented E-commerce platform and driven the Groups CSR initiatives that improved the organizations operational efficiency and competitiveness by 46% YoY.
Value Added-EGYPT: Startup Business in Egypt with $35M central infrastructure, $ 16M budget, $ 50M GMV, 300+ team member for more than 38 brands,
KEY RESULT AREAS: EGYPT Role Jan 2009 - Jun 2011
Successfully built operating infrastructure that supported a $35M million central retail operations activity for 7 divisions, opened 5 big box stores conceived innovative sales strategy resulted in exceeding annual business plan by 16% and net profit by 6%.
Effectively directed local project team across multiple lines of business led to successful opening of 170, 000 sqft of retail achieving standard module of stores as per company norm cutting cost by 28% maintaining quality and timelines.
Turnaround the space obstacle in EGYPT opened 5 stores & 2 mega warehouses, managing all aspects of each project from inception through completion.
Facilitate partnership contracts with the biggest local suppliers of Cosmetics & Perfumes with long term credit limit improving cash flow by 25% while raising net profits by 18%.
Appointed bottom-line responsibility for $ 50M GMV achieving no shrinkage best inventory mix in 2 years in a row.
Proactively directed newly locally hired 384 team members to achieve the highest level of proficiency and best customer service during 2 annual evaluations.
Reporting To - Sales and Marketing Director to provide operations leadership for multiple district store operations. Directing 64 store, 2 plants, my role has 16 direct reports, directing KSA team within 64 stores and general oversight of 400+ employees across with over 81 million sar yearly turnover, responsible for leadership and setting strategic direction for the Saudi Fisheries Business, leading field direction with full responsibility for bottom-line factors.
Redefining organizational structure overseeing daily store operations, product quality control, sales forecast, ordering fulfill, pricing decisions, stores maintenance, customer service & performing monthly financial evaluation reports.
Accomplished branding of store chains through delivering international store standards, posing strong merchant capabilities, market attraction, and accountability of the performance of each individual store.
Returned company from loss to profitability through effective planning, prompt execution & professional maintaining, creating more responsive and market-driven division resulting on increased sales from 48 to 81 million sar in 2 years.
Initiated marketing campaign “Quality Is Our First Product” focused on local catch, across TV, Radio and circulars, improving market share and increased client base 23 % despite competition.
Redesigned the distribution quote of company products by reducing local market purchase and reinforce company Own catching, which raise margins by 38%, while reducing operational costs by 24 %.
Invented Sub franchisee to far away stores, opened new Sales channels and established strategic alliances capturing extraordinary market share and revenue results leading directly to Increase in stock price.
Adapt stores space management threw inventing Dine-in facility, which impressively increased customer flow.
Reporting to Operations Manager, I was promoted to direct district sales operations for Pizza restaurants with 14 stores and 200+ team member with combined total annual sales exceeding 25 million SAR.
Driving excellence in day-to-day operations of all company owned restaurants in the market; training, coaching, supporting managers; planning and setting goals; focusing on in-store problem solving, process improvement, setting standards, recognizing and motivating restaurant managers & team members.
Leading the way by providing leadership and working with each restaurant general manager to deliver Profit after Controllable Expense & meet targeted flow-thru in each restaurant; utilizing available reports to identify opportunities; ensuring the correct operational procedures are followed at all times ensuring customer satisfaction, executing the highest standards of local health and safety codes, and company safety and security policy.
Leading the Accountability for coaching and training RGMs, AMs and Shift supervisors for operational excellence, supporting training initiatives, involved in process for new employee orientation, monitoring training processes to ensure quality training of team members & managers.
Conducting a store visit routine, one to one meeting; that maximizes personal visibility in all stores, providing feedback to the head office on their endeavors & exploring opportunities to enhance sales.
Rapidly promoted from Asst. store manager to restaurant manager and to Area Coach after recognition as top sales and management leader.
Increased territory sales by 44% in 3 financial years thru establishing new sales channel as school and local store marketing activities resulting in 16% added value to annual sales revenue.
Team consistently ranked # 1 in company mystery shopper competition for two consecutive years.
Win best territory in terms of CHAMPS and Customer Mania Satisfaction six times in 4 years.
Day to day running and operating of stores. Ensuring a consistently high standard of presentation across the store.
Responsible for training and induction programs for new staff members.
Maintaining accurate records of all pricing, sales, and activity reports.
Managing and motivating staff to increase sales and ensure store efficiency.
Promoted from restaurant supervisor after recognition as best management performance.
Exceeded store sales by 47% in two financial years.
Hotel and Restaurant management
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