Digital campaign Manager
Integrity Corp - Advertising Agency
Total years of experience :14 years, 4 Months
Plan and develop digital marketing plans and campaigns to generate leads, drive revenue, and positive customer experiences.
Conduct deep client analytics across platforms to better understand their shopping/consumption behaviors and client preferences; Recommend actions based on analytical findings to drive a deeper client relationship.
Develop client’s strategic roadmap for digital marketing platforms to meet/exceed objectives.
Supervise and manage the ongoing daily digital activities relevant to clients.
Coordinate & Supervise the assigned team at the creative content department (Designers& Copywriters) to infuse all digital marketing activities in a manner that meets client’s objectives.
Maximize online traffic, retention and conversions through multi-channel seasonal content marketing and implementation of latest SEO best practice reporting on ROI.
Campaigns - plan, implement and report on seasonal campaigns which are measurable, on message and in line with brand guidelines, budgets and business objectives.
Driving traffic to the website, landing pages, social media, app, etc...
Create and manage link-building strategies, content marketing strategies, and social media presence.
Launching and optimizing PPC campaigns
• Monitoring budgets and overseeing search platform accounts
• Measure and report performance of all digital marketing campaigns, and assess against goals
• (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Developing brand and direct response creative including content production - which may be turning research into sharable info graphics, producing short videos, or maybe sharing an interview
• Direct the online marketing team with Strong understanding of online marketing including different channels and online tracking tools.
• Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing
and optimization.
• Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks
• Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material.
Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects)
• Developing and managing offline, campaigns and then measuring results
promotional,
• Drive overall Call Center, CRM and direct marketing.
digital
marketing
and
lead
generation
• Experiment with a variety of organic and paid acquisition channels - content creation, , pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• establishing pricing strategies, recommending selling prices; competition, initiating corrective actions.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.
• Devising strategies to drive online traffic
Supervising Marketing, Advertising and Promotional Stuff and activities assisting the results of a marketing campaign
• Writing online content engage consumers on social media.
• Ensuring That the Agreed Message is Optimally Delivered to the Right
• Target Audience, in the Right Manner
• Brand Development through Creating brand Strategies Such Positioning, Scheduling and Develop and lead a Marketing Team That Develops and Execute New Concepts, Business models channels and partners to position business as innovator and leader Plan marketing and branding objectives.
• Prepare marketing strategies alongside other company executives and staff
Collect and analyze data on customer demographics, preferences, needs, and buying
• Habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings
into written text.
• Forecast and track marketing and sales trends, analyzing collected data.
• Measure the effectiveness of marketing, advertising, and communications programs and
•
Strategies.
• Gather data on competitors and analyze their prices, sales, and method of marketing and
distribution.
• Make an outdoor research to identify the new clients and to make new fresh contacts of clients who may be interested of our products
communicating with target audiences and managing customer relationships;
•
sourcing advertising opportunities and placing adverts in the press or on the radio;
• managing the production of marketing materials, including leaflets, posters, flyers, Newsletters, e-newsletters and DVDs;
• Writing and proofreading copy & organizing photo sessions
• arranging the effective distribution of marketing materials;
• organizing and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing and securing sponsorship
-Marketing Management - Promotion &Personal Selling -International Marketing - Consumer Behavior - Chanel of Distribution Institutions -Strategic Management - Marketing Research - MIS& E-Business
- Digital Advertising - Strategic Media Planning - Mobile Marketing -Social Media Marketing -E-Consumer Behavior & Analytics - Search Engine Optimization -Content & Video Marketing
-Criminal Law - Economics -Civil Law -International Arbitration
