أحمد ممدوح

• Darb is a leading company in the field of petroleum services and the development of services
provided to raise the level of quality of life in the Kingdom of Saudi Arabia. They are attainer of
Qualification Certificates for establishing, managing, operating, and maintaining gas stations.
Darb began in 2007 in Makkah Al-Mukarramah, Darb’s activities focus on providing petroleum
services and retail sales.
Industry: Oil & Gas / Fuel Retail / Construction / Property Management
No. of employees: 350 / Annual turnover: 400 M
External Auditor: El Ayouty / Tax Advisor: El Ayouty / IPO Advisor: PWC
• Scope: responsible for overseeing the financial operations of the company, guiding its financial
strategy, planning, and maintaining its fiscal stability. Collaborate with the executive
management team to establish long-range goals, strategies, plans, and policies.
• Selected Contributions:
✓ Finance department restructuring
✓ Creation and implementation of the individual KPIs
✓ Decrease the reporting lead time by 200%
✓ Create and deploy the new finance strategy.
✓ Cash Management Optimization
✓ Creation of the first Master Budget
✓ Creation and implementation of the SOA (Schedule of Authority)
✓ Creation and implementation of the company's financial policies and procedures
• Current Running Projects:
✓ ERP System implementation

• Andalusia is one of the leading regional players in the healthcare provision space in the
Middle East. With a network of general hospitals, specialized medical centers, and polyclinics
across Saudi Arabia and Egypt. Andalusia Group for Medical Services founded in 1984,
started as a single hospital in Jeddah, Saudi Arabia; and grew over 40 years to own and
manage several healthcare facilities in both Saudi Arabia and Egypt.
Industry: Medical Services / Hospitality / Construction / IT Solutions
No. of employees: +3000 / Annual turnover: +1.7 B
External Auditor: Forvis Mazars
• Scope: Oversee financial operations, budgeting, and reporting for multiple locations,
ensuring alignment with company goals and compliance with regulations. Analyze regional
financial performance and provide strategic insights to support decision-making and drive
profitability.
• Selected Contributions:
✓ Finance department restructuring
✓ Develop the company bonus system
✓ Develop the finance reporting system
✓ Decrease the reporting lead time by 150%
✓ Successfully managed cash crisis related to EGP depression

• Cilantro is the fastest-growing tech-enabled F&B chain in Egypt with a network of 90+
stores that operate across the country /
Industry: QSR / Food & Beverage production / Catering / Retail
No. of employees: +500 / Annual turnover: +200 M
External Auditor: KPMG / Tax Advisor: SNED
• Scope: responsible for forecasting the organization's financial standing based on
financial and operational data and reports provided by the finance and accounting teams
and advising the CEO and board on strategic direction
• Selected Contributions:
✓ Proficiently led the finance department restructuring
✓ Proficiently led the creation and implementation of the company's financial policies
and procedures
✓ Successfully applied more rigid credit control policies which reduced the bad debts
✓ Proficiently led the creation and implementation of the first SOA (Schedule of
Authority) for Cilantro
✓ Proficiently led the creation and implementation of individual KPIs
✓ Proficiently led the creation of the first Master Budget
✓ Proficiently led the implementation of ERP Microsoft Business Central with LS Retail
✓ Decrease the reporting lead time by more than 50%
✓ Proficiently led the change & the creation of the new finance strategy then deployed it
✓ Solve tax issues related to the last 10 years
✓ Successfully managed cash crisis related to Covid effect 2021

• Genena Group is one of the leading real estate development and management
companies in Egypt, and among the pioneering founders of commercial development in
the region. Founded in 1912, the company provides unique and exclusive real estate and
tourist projects /
Industry: Real estate development / Construction / Property Management / Food
production / Retail / No. Of employees: +1000 / Annual turnover: +1 B
External Auditor & Tax Advisor: SGA
• Scope: distributes the financial resources of a company, responsible for budget planning,
and supports the executive management team by offering insights and financial advice
that will allow them to make the best business decisions for the company
• Selected Contributions:
✓ Proficiently led the finance department restructuring
✓ Proficiently led the creation & implementation of the company's financial policies &
procedures
✓ Successfully applied more rigid credit control policies which reduced the bad debts
✓ Proficiently led the creation and implementation of the first Schedule of Authority
✓ Proficiently led the creation and implementation of individual KPIs
✓ Proficiently led the creation of the first Master Budget
✓ Proficiently led the implementation of ERP Microsoft AX
✓ Decrease the reporting lead time by more than 50%
✓ Proficiently managed anti-corruption & anti-bribery in the workplace
✓ Proficiently led the change & the creation of the new finance strategy then deployed it
✓ Solve tax issues related to the last 10 years
✓ Successfully managed cash crisis related to Covid effect 2020

• Zeina Group is one of the giant manufacturing companies that provide paper and
hygienic tissue product distribution services in Egypt.
Industry: FMCG / Manufacturing / Paper and Forest Products
No. of employees: +1000 / Annual turnover: +1 B
External Auditor: KPMG / Tax Advisor: Mr. M. Abd El Aziz Office
• Scope: responsible for financial planning and analysis, forecasting, budgeting, cash
management, and internal control. Responsible for financial reporting to governance and
the board of directors, as well as compliance with government regulations
• Selected Contributions:
✓ Proficiently led the finance department restructuring
✓ Proficiently led the creation and implementation of the financial policies & procedures
✓ Proficiently led the creation and implementation of the first SOA
✓ Proficiently led the creation and implementation of individual KPIs
✓ Decrease the reporting lead time by more than 50%
✓ Proficiently led the creation of the first Master Budget
✓ Proficiently led the implementation of ERP SAP
✓ Minimize checks' average collection period by 33.33%
✓ Proficiently led the pricing restructuring
✓ Proficiently led the renovation of the sales strategy
✓ Proficiently led the renovation of the manufacturing strategy
✓ Proficiently led the financial control for the project's new factory (Green Field)
✓ Solve tax issues related to the last 10 years
✓ Successfully managed cash crisis related to 2016 EGP devaluation (Managing portfolio
with turnover +1 Billion EGP)

Dabur Egypt Ltd. is one of the giant manufacturing companies that provide paper and
hygienic tissue product distribution services in Egypt
Industry: FMCG / Cosmetics / Manufacturing
No. of employees: +500 / Annual turnover: +500 M
External Auditor: PKF / Internal Auditor: PWC / Tax Advisor: E&Y
• Scope: Manages the accounting staff who are responsible for financial reporting, billing,
collections, payroll, and budget preparation. Manages cash In and outflows related to all
operations and Capex. Recruits and hires accounting and financial staff and conducts
performance evaluations. Coordinates training programs for fresh staff & identifies
training needs for current staff. Support SOX Compliance Requirements
• Selected Contributions:
✓ Proficiently participated in revising internal financial policies and procedures
✓ Proficiently participated in the project of SAP system improvement process
✓ Proficiently led the financial control for the project's new factory (Green Field)
✓ Achievement of one billion USD in total sales over the world with Dabur India Ltd. in
2012 for the first time
✓ Solve tax issues related to the last 10 years
✓ Successfully managed cash crisis related to the 2011 Egypt revolution

• Arma Group is one of the largest consumer goods companies in the Middle East, Africa,
and the Mediterranean countries, Established in 2005
Industry: FMCG / Food Production / Manufacturing
No. of employees: +1000 / Annual turnover: +1 B
External Auditor: KPMG
• Scope: Provide support to the business and finance function with a key focus on
improvements to the purchase ledger process in advance of a move to an automated
invoice and expenses system, processing vendor invoices, GRIR review, and
reconciliation
• Selected Contributions:
✓ Proficiently participated in the creation and implementation of the company's financial
policies and procedures
✓ Proficiently participated in the implementation of ERP SAP
✓ Improve the internal control in the returns process policy
✓ Achievement of one billion EGP total sales over Egypt with Arma group in 2008 for the
first time.

• Riva Pharma is a fast-growing well established Egyptian company that specializes in
producing and marketing pharmaceutical products
Industry: Pharmaceutical / Manufacturing
No. of employees: +500 / Annual turnover: +100 M
• Scope: Ensure that all the business processes in a company are risk-management
compliant. The operating process includes assessing certain areas for compliance with
relevant laws and evaluating how effective this department has been at implementing its
controls into practice.
• Selected Contributions:
✓ Participated in setting the first Strategic Plan for Riva Pharma
✓ Participated in the creation and implementation of the company's policies and
procedures
✓ Participated in a project to make Riva Pharma certified in the quality system ISO
9001:2000

• Scope: Helps businesses make critical financial decisions by collecting, tracking, and
correcting the company's finances. Responsible for financial audits, reconciling bank
statements, and ensuring financial records are accurate throughout the year.
• Selected Contributions:
✓ Participated in the creation and implementation of the company's financial policies
and procedures
✓ Participated in the Delta system implementation process.