Senior product specialist
AAW
Total years of experience :16 years, 7 Months
• Responsible for CMSA “Central Medical Stores Administration” and purchaser
management looking after our main principles business in Kuwait (BD, Argon).
-Build a partner relationship with decision makers.
- Close files/tenders follow up from CMS to end users and back to CMS until
order generation.
-Follow up and secure tenders business.
-Follow up consumption and stack levels.
• In charge of Forecasting and stock management in line with the business plan
and organization objectives.
• Building and maintaining a deep understanding of prioritized customers’ needs
and issues, and then allocate r
• Resources and tools according to the targeting and segmentation exercise to
deliver the value.
• Insure a streamlined communication with different business partners to avoid
any interruption in business communication, results and supply.
• Strategic customer focus based on safety disposables market understanding.
• Implement and evaluate business financial plan based on the agreed forecast for
both MOH and private market. Pricing, mark up, GP calculation, and all
matters related to tendering process
• Departmental budgeting, expenses, sales forecast.
• Inventory management, forecast, and monitoring.
• Green Circle Project: It is an initiative to Integrate “safety” as a main
priority in the medical practice in Kuwait MOH Hospitals through using BD
products instead of conventional medical tools and skim the emerging safety
Market
I.H.
• Building Business relationships with the Key Opinion Leaders and decision
makers in MOH and private.
• Communication with principles for:
o Sales forecasting/budgeting
o Sharing market updates
▪ YTD sales versus forecast situation
▪ Marketing and clinical activities (plans, supports, etc)
▪ Challenges and solutions
o Setting up annual sales forecasts/targets
o Planning activities and events throughout the year
• Enlarging the Safety line and maintaining Conventional Market Share.
o Periodic scientific meetings on Hospital and CMS levels (Planning/
execution/approval)
o Intelligent competitor monitoring
• Arranging and conducting product orientation, hands on training,
demonstration, and all the prerequisites for sales generation.
• Insuring adequate consumption of stored items (current stocks) to Increase CMS
Statistics of Monthly needs with close follow up with CMS.
• Planning requests generation from variant MOH hospital areas
o Special requests generation
o Following the tenders and Special Requests with the CMS.
o Close follow up of open tenders and requests for quotations.
o Follow up on contracts
▪ Speeding up end user’s requirement letters
▪ Issuance of as per request orders
• Providing consultations, advise, instructions to members of the team. Insuring
preservation of integrity of the team (supportive, sympathetic, accommodating,
tolerant, etc)
Eli Lilly Medical Representative
of launching Cialis OAD
• Maintaining Cialis OD business
• Achieved 96 % vs. Target in 2010 and growth 26 % vs. year before. Achieved
• Achieved 57% vs. Target in June 2011 and growth 33% vs. year before
• Pharmacy chains
• PALM project
• In charge of Duphaston, Duphalac and Duspetalin
• Proposed project ‘Solvay/ patient / physician communications circle ‘ for
Duphaston
• Building strong business relationship in short time with top Gynecologists.
• Making 10 % growth in Duphaston sales
• Booming in Duphalac sales to reach the second place in IMS
• Launching Curacne
• Launching new oral isotretinoin (Curacne) in Kuwait.
• Exceeding the launch phase expectations for Curacne sales in the country by
15%.
• Creating effective business relations with top Dermatologists
.