Business Development and Marketing Manager
Bayt.com
Total years of experience :12 years, 10 Months
Liaise with potential strategically "fit" organizations to create partners across the GCC region in line with growth and marketing objectives while Looking after and managing current media, event, and advertising partnerships
Achieved individual target and initiated over 200 GCC business deals, and pro-actively following through persistently to close more deals through analyzing budgets and determining ways to improve sales process through networking, upsell and cross-sell in the MENA region.
Securing partnerships with top universities across the MENA region to position Bayt.com as the Strategic Career Partner, by providing value-added services such as the development of a tailored job portal for university websites.
Develop and implement marketing strategies to maximize gains with reduced costs based on monitoring market trends, competitors’ activities while tracking budgets.
Plan events from start to finish according to requirements and targeted audience. This included negotiating with vendors and suppliers, come up with suggestions to enhance the event’s success, leading promotional activities for the event, coordinate with the Marketing Design and Content teams to create advertising material, analyze the event’s success and prepare reports accordingly.
Working as part of a cohesive team, taking executive decisions to ensure effective and efficient achievement of goals.
Initiated a series of campaigns for our partners including email, print, digital, outdoor and social media, direct mail on our platform and vice versa.
Increased brand awareness through Radio and TV appearances/interviews with CNN, Al Arabia, and Dubai TV as well as conducting workshops and seminars, and representing the company the events.
Applying account management and service skills whilst offering advice and recommendations to customers in a professional and efficient manner.
Successfully accomplished several full-fledged advertising campaigns for local and multinational companies in different fields “NGOs, Real estate, Ceramics, Media, Pharmaceutical products, FMCG, & banks”.
I.e. Banque Misr, EGY Food Bank, Ceramica Cleopatra, Clear shampoo, Lifebuoy, Cristal Asfure, El Araby, Radio 9090, Americana, I-Score, Indomy, Rani, H.D.G., FG real estate, DURJOY, Hi Tea, El Sherief, EGY Cure Bank, EGY Clothing Bank, El Jawhara, etc.
Understood and identified client needs, assessed options, and delivered effective advertising solutions in line with client objectives.
Handled ATL, BTL and Social media campaigns and organized events.
Won“Rameh” award for several campaigns and got nominated for Dubai lynx.
Increased agency profit and market share by 35% through new business.
Sold and managed different types of services “BTL advertising, events organizing, OHH and security services”
Successfully developed marketing campaigns to promote products - which included planning, advertising, public relations, event organization product development, product distribution, sponsorship, and research
Liaised and networked with a range of customers, colleagues, suppliers and partner organizations in development of the campaigns.
Selected Accomplishments:
Opened, Closed and updated payroll accounts on the bank system, solved inquires, achieved targets,
Worked with foreign customers
Created strong relationships with consumers
Learned effective time management and Troubleshooting skills