Member of the Board of Advisors
Sanford Royce
Total years of experience :15 years, 1 Months
Is a global media and communications network with over 300+ assets and properties in business, finance, healthcare, and sports. The network’s headquarters is in Zurich, and has representations in London, Singapore, Netherlands, and Dubai.
As a Board Advisory member, I help oversee the Editorial Integrity and Partnership opportunities for the network.
To deliver course material as per the pre-decided curriculum.
- To create/update course material to ensure all the latest trends and best practices are covered.
- Innovate and improve teaching methods and processes basis past classroom experiences.
- To upgrade self-knowledge across all courses offered, Social Media Marketing, AdWords, SEO, Email Marketing, Google ads, etc.
- To be able to customize and deliver course material to both individuals and groups depending upon their existing understanding of the topic.
- To deliver course material as per the pre-decided curriculum.
- To create/update course material to ensure all the latest trends and best practices are covered.
- Innovate and improve teaching methods and processes basis past classroom experiences.
- To upgrade self-knowledge across all courses offered, Social Media Marketing, AdWords, SEO, Email Marketing, Google ads, etc.
- To be able to customize and deliver course material to both individuals and groups depending upon their existing understanding of the topic.
- Built entire marketing strategy for clients, including budgets, forecasts and workflow and campaign management.
- Brand awareness, online marketing campaigns, holistic marketing integration with print, broadcast and digital, as well as monitoring research, competitive intelligence and tracking all marketing efforts for ROI.
- Digital Strategy for a wide range of clients across Egypt including every aspect of the digital spectrum for e-commerce, start-ups, and even a political client abroad.
- Oversee user testing and UX principles to ensure loyalty and low abandonment ratios. This involves extensive A/B testing, regular user testing and expert analytics data interpretation. Many companies try to sell acquisitions when bounce or abandonment ratio's are high. In contrast, I ensure these are low before we spend marketing resources on acquisitions. This ensures for optimal funnel conversions!
- Provided user experience consulting for a social media platform. Implemented several UX changes.
- Managing several Managers, each leads leaders who have agents
- Leading the teams that sells New Homes to potential customers in luxury Compounds & Resorts
- Leading the teams, train them, manage performance, generate reports, and deliver targets.
- Maintaining the relationship with investors and stakeholders and offering new business opportunities.
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
- Research competitors to stay current with similar products or services on the market.
- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients. - Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
- Create and maintain a successful brand and image that attracts customers to the product or service
- Develop marketing strategies for new products or services that comply with current company standards.
Experience of successfully leading a multi-disciplinary digital team
- A strong track record in leading large, complex digital projects.
- Experience of managing and leading the development of a large and engaged social media presence on behalf of an organisation; successfully protecting and enhancing brand and engagement
- A successful record in growing online communities in size and engagement
- Experience of working with stakeholders to translate a broad range of aims and objectives into an effective, measurable digital programme that is aligned to the overall digital strategy
- A strong track record in generating engaging content across a range of digital channels and media
- Experience of planning digital marketing campaigns utilising full range of techniques and measurement available to ensure maximum return on investment (ROI) for organisation
- Experience of working on multi-channel campaigns in collaboration with a range of stakeholders and suppliers to deliver optimum experience and results.
- Experience of working with content management systems
- Earning company-wide commitment.
- Getting everyone on board with the digital vision.
- Developing a digital strategy mission statement.
- Designing and implementing the company's digital road map.
- Creating the bridge between data and the business operations.
- Focusing on the relationship between the data and the customer.
- Maintaining links with experts.
- Maintaining a balance between business and technology.
- Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
- Creating and executing social strategies that grow brand loyalty on social networks.
- Determining key influencers and empowering those individuals with tools to promote branding and corporate messages.
- Developing new revenue streams.
- Keeping up with the latest IT innovations in order to maintain a fresh digital strategy.
- Using data to explain how the IT department contributes to an organization's ROI.
- Designing the building’s Network, telephone & surveillance infrastructure.
- Technological equipments consultancy.
- Develop and optimize online marketing initiatives to drive customer acquisition.
- Manage and maintain the web sites.
- Create and optimize targeted and custom landing pages and micro-sites.
- Implement, analyze, and optimize organic and paid search engine marketing activities.
- Implement and execute email campaigns to nurture leads and customers.
- Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
- Develop and manage content-based Social Networks and Blog Sites
- Providing administrative support to guests.
- Educate guests (If needed) on the proper use of office equipments such as computers
- Create and implement programs at work that connect employees with
business goals.
- Consult with management and other leadership to identify business
processes.
- Identify and evaluate business initiatives to ascertain appropriate
programs that meet company goals.
- Develop methods for data file formatting, data analysis methodologies,
and management reporting.
- Create effective strategic planning methods.
- Identify data collection tools, data sources, benchmarks, and performance
targets.
- Implement organizational effectiveness intervention.
- Create competency models.
- Develop team-building exercises and workshops.
- Help employees create project timelines and deadlines.
- Implement major changes in all aspects of operation.
- Talk with management to identify specific work situations requiring
employees to better understand changes in policies, procedures,
regulations, and technologies.
- Develop methods of measuring if performance management aligns with
organizational goals.
- Resolve conflict within groups.
- Diagnose potential organizational problem areas.
- Recommend training and development systems.
- Create definitions of desired individual or group performance.
-Responds to all in house guests requests and transmits the order to the corresponding departments.
-Arranges special deliveries and celebration of special occasions for our guest.
-Handles emergency line and elevators emergency alarms.
-Participates in emergency procedures ensuring telephones are answered and coordinates communication till final evacuation.
- Develop and optimize online marketing initiatives to drive customer acquisition.
- Manage and maintain the web sites. - Create and optimize targeted and custom landing pages and micro-sites.
- Implement, analyze, and optimize organic and paid search engine marketing activities.
- Implement and execute email campaigns to nurture leads and customers.
- Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
- Develop and manage content-based Social Networks and Blog Sites
Ads and Listing Tele-Seller to customers in the US, UK and Canada.
