Marketing Brand Manager
Dakahlia Group - Temry Chicken
Total des années d'expérience :14 years, 7 Mois
- Created Temry's brand name and led a team who worked on the marketing strategy and brand design of Temry
- Led the consumer research team in conducting extensive market research in order to understand our potential consumers and
develop Temry's brand properly
- Briefed and worked closely with designers in order to create Temry with the proper vision (theme, concept, art work) and
supervised packaging printing process
- Monitoring product distribution, placement, marketing activities and POS vs. competition regularly in hyper markets
- Creating content for educational campaigns about the brand in form of videos, cooking classes sessions, presentations that serve
our audience in understating brand's benefits
- Planning and executing of all marketing communications and campaigns across BTL (newspapers/magazines) ATL (billboards) and
online platforms (Facebook/Instagram)
- Creating PR campaigns that establish a strong and consistent relationship with social media influencers that helped in enforcing
- Temry's brand image and word of mouth
- Organizing and executing events and activities such as taste testing events, brand awareness events, exhibitions, photo shoots
and marketing activities in hyper markets
- Expanding the range of communication with our customers to incorporate a strong customer relationship management platform
- Followed up on all aspects of opening Temry's stores whilst ensuring proper marketing campaigns across all social media
platforms, as well as consistent marketing activities to encourage stores' growth
- Liaise with external vendors to execute promotional events and campaigns
- Organizing and executing a wide range of the PR activities (events and seminars)
- Overseeing creative development of brochures, catalogs and flyers as well as communications for materials accessible in email,
print and web
- Developing high quality and effective marketing materials that align correctly with the brand image and strategy
- Attaining approvals, managing deadlines and ensuring materials’ quality comply expectations within budget
- Process accounting system invoices and request purchasing quotes
- Planning, leading and executing BTL activities for all group’s companies
- Writing-up the creative copies/ briefs of the BTL ads
- Coordinating guarantee photo shoots based on requirements
- Analyzing products and services to clarify how each one should be presented to the public
- Preparing campaign’s proposals to match the appropriate style and tone
- Copywriting for all the printed materials (BTL ads, flyers, billboards, press releases, direct mail packages)
- Supervising the in-house designers in order to keep the creative artwork within the campaign's frame
- Copywriting creative slogans, taglines, headlines and body texts that match the visual and brief
- Liaising with the advertising agency to create all print ads
- Writing creative briefs
- Establishing Group's corporate identity and CIM
- Copywriting of the marketing materials
- Supervising the ideas of the designs of brochures, catalogs and websites
- In the research department, assisting in coding, data entry, questionnaire validation and research design
- In the public relations department, media monitoring, report analysis of media articles and event management participation.