Trade Marketing Manager
Iffco Group
Total des années d'expérience :14 years, 3 Mois
Overall responsible for trade marketing activities of London Dairy, Igloo, Quanta, Tiffany Biscuits, Snacks and Confectionery, Nabeel.
Handling Frozen Poultry, Potato, Vegetable, Seafood category from Suppliers to our warehouse.
•Overall responsible for brands performance of key Al Yasra Foods' brands including Lamb Weston, Mc Cain, Radwa, Sabco & Safi Danone-Iraq.
•Liaison between Al Yasra Foods and Principal companies for Supply, Stock, Sales and Marketing related activities for Kuwait & Iraq market.
•Achievement of company's monthly sales & stock target.
•Planning and Execution of annual Marketing Calendar with main focus on Key Customers and Categories.
•Annual forecasting, budgetary planning and setting market share objective.
•Monthly order preparation and control on stock & order cycle.
•Sales Analysis report Vs Target, Last Month & Last year same period.
•Market price & competitor activity tracking.
•Planning, Organizing, Execution and Control of Mega & Tactical Promotions, Sponsorships, Food Exhibitions, Food Festivals in Key A/C, In-store Activities, Sampling/Tasting etc.
•Regular monitoring of market share and special marketing & analytical techniques to maintain leadership and further gain market share.
•Consumer Research, Retail Audit data analysis received from Ac Nielsen.
•Closely liaise with Food Service division to switch customers using competitors' products.
•LTOs, POS and other marketing support to Food Service customers
•Analyses based on in-market sales data to optimize brand performance & profitability.
•New products launch tracker, activity planner, brand expansion and price positioning.
•Claim settlement with principal companies on monthly and quarterly basis for Kuwait & Iraq market.
•Deal with outside agencies on approved programs for printing and development of locally produced POS material, Freezer branding, Vehicle branding etc. Events within the agreed budget or estimate and also ensuring about the agencies payment on time.
•Post event report and presentations for management and principal.
•Business review & corporate presentations for suppliers meetings.
• Visibility & Displays as per Plano gram.
• Execution of POS material.
• Reports to Suppliers on Promotion off take.
• Co-ordination with Sales Team on distribution of new products.
• Forecast & Orders for Suppliers.
• Ageing Inventory
• Assist Product Manager in preparation of Annual Sales & Marketing Budgets for NIVEA.
• Sales forecast & prepare Shipping Plans, with rolling forecast.
• Assess Brand Shares through Retail Audit Reports - MEMRB.
• Identify gaps & opportunities to increase sales.
• Pricing of new Product for different Trade Channels.
• Inventory Control and Sell out plans for short expiry items.
• Formulating Consumer Promotions and following up implementation in the market through Merchandisers & Promoters.
• Co-ordination of Promotions & New Product launches with Sales & Merchandizing teams.
• Post Promotion evaluation.
• Maintain Visibility & Display Matrix by Store.
• Monitor Competitor activities & send Monthly Competitor Reports to Principles.
• Maintain Marketing Spend Budgets.
• Negotiate with Suppliers the prices for Printing jobs, Premiums and other purchases.
• Independently handled Brands like Dabur & Pears, with double digit growth.
DSA of ICICI Bank
• Providing marketing support for Home Loan Division.
• Responsible for communication with the customers regarding the sanctioning of loan.
• Manage a team of 4 Executives for approaching customers for Home Loans.
• Increased business by 45% during the first year and thereafter by 25% year on year.
• Marketing Business Simulation from Georg - Simon - Ohm Management Institute, Nurnberg, Germany in 2007
• Bachelor of Arts from Jamia Millila Islami, New Delhi, India in 2000