Senior Real Estate Platforms Manager, MENA
Magrabi
Total des années d'expérience :19 years, 5 Mois
• Responsible for the Insights and analytics for all the 9 markets that Magrabi is operating in (UAE, KSA, Egypt, Qatar, Kuwait, Oman, Lebanon, and Turkey).
• In depth Analytics using different tools (Consumer Segmentation, BHT, NPS, Mystery Shoppers, Retail Audit, and Magrabi internal Data, Economical External Data, and consumer confidence)
• Aging Stocks analysis in the 4 categories per country.
• Tracking the Promos in different markets and monitoring the effectiveness of each different campaign per market.
• Differentiated Pricing analysis against competition per each country/City.
• In-house NPS and Calls Back Campaign
• Using P&L to analyze stores sales, expenses and net profits per each country/classification.
• Conducted Qualitative research in Dubai to get the feedback on Magrabi’s new store concept per consumer segmentation splits.
• Conducting Calls backs campaign to measure customer’s feedback on new store concept. (Quant).
Part of the investment committee that is responsible for choosing on new store locations.
• Applying market intelligence to pick new store locations using Sales analytics, geographical intelligence solution, competition analysis.
• Developing a street and mall scorecards as per Magrabi standards
• Developing a geo-marketing model to measure the hotspots commercially for expansions through 6 countries.
• Developing Rollout plan for all Magrabi stores through prioritizing it according to size, sales, and strategic importance.
• Creating and maintaining pipeline database for areas of interest such as new malls/ Dept. Stores / Eye Hospitals within target countries.
• Annual Expansion (Current Territory and New ones) & Closure Plan.
• Using P&L to analyze stores sales, expenses and net profits per each country/classification.
Developing the research function and market intelligence unit to drive further business success.
Coordinating and overseeing all primary research activities including focus groups, one to one, customer satisfaction, mystery shoppers, and brand equity. Also, sourcing, analyzing, and summarizing secondary external and internal data.
Identifying and delivering the most effective formats for communicating all research insights and recommendations to the board of directors whether via written reports, supporting tables, and group presentations.
Ensuring all research studies are delivered to time and budgets. Managing any external market research source (agency) where necessary.
Working directly with Stakeholders for internal development.
Responsibilities:
•Co-ordinate with Area Operations teams to fulfill all data agreements for allocated Retailers and to achieve client requirements.
•Align own/ team members’ activities with the Regional Client manager’s plan for each client across Middle East North Africa Pakistan as appropriate.
•Ensure team members are appropriately trained, provide coaching, ensure knowledge, experience and best-demonstrated practice are shared across the Area to ensure results are achieved using appropriate centrally created Retailer Services policies, processes and tools.
•Promote Retailer Services externally through presentations at conferences and similar external events as well as internally contribute to Retailer Services knowledge management throughout Nielsen.
•Ensure that Retailer Services client satisfaction is improved steadily across the Area to an excelling level. Balance client workload requirements between teams and across geographies.
•Working directly with the Key Accounts top management and decision makers (Carrefour, Spinney’s, Metro, etc)
•Handling Merchandising Services (Category Management, Training& Workshops and planograms setup).
Co-Handling Carrefour Regional Account in MENAP
Shopper Trends Champion syndicated study.
• Market Research Retail Audit reports.
• Consumer Research for Retailers (Customer Satisfaction/Mystery Shopper)
Achievements
•Achieving an excellent client satisfaction with a mean score from 94%.
•Increasing the quality of the KA data by 66%.
•Reducing the amount of processing work by the production by 90%
•Achieving 120% of the Sales Target.
Reporting to the Regional Director & Egypt MD
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• Market Research & Planning.
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• Handling customers from different races and backgrounds and log their requests.
• Contact Customers when their issue is being addressed appropriately.
• Update the appropriate database records according to the customer issues.
