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أحمد سامح, Digital Marketing Manager

أحمد سامح

Digital Marketing Manager·Pharma Life

الكويت

دبلوم عالي, Platinum

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 11 أشهر

Digital Marketing Manager

أغسطس 2023 - حتى الآن

Pharma Life

حولي، الكويت

أغسطس 2023 - حتى الآن

* Create and manage content for Aldawaeya Pharmacy’s social media, emails, and other forms of digital communication
* Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
* Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
* Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
* Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in Aldawaeya Pharmacy’s marketing campaigns
* Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
* Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
* Ability to analyze consumer metrics, reports, and trends
* Strong project management and managerial skills
* In-depth knowledge of current digital trends
* Experience in digital marketing, or a related field
* Proficiency in photo and video editing software
* Experience with SEO and SEM strategy and keyword research
* Understanding of website analytics tools, such as Google Analytics
Analytical mind, with a passion for measuring data
مجال الشركة:
الأجهزة الطبية والصحية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing specialist

يونيو 2023 - حتى الآن

AL-Dawaeya Pharmacies

حولي، الكويت

يونيو 2023 - حتى الآن

Platforms for aldaweaya pharmacies includes 20 accounts June 2023 Until now

مجال الشركة:
صناعة الدواء

Marketing Manager

أغسطس 2020 - حتى الآن

priority Medical company

السالمية، الكويت

أغسطس 2020 - حتى الآن

Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
مجال الشركة:
الصيدلة
الدور الوظيفي:
التسويق والعلاقات العامة

marketing coordinator

يناير 2020 - حتى الآن

الجناح الأخضر - انوتا فاشون

الكويت، الكويت

يناير 2020 - حتى الآن

مسئول عن وضع الخطط التسويقية الخاصة ببرند أنوتا للأزياء بالكويت
مجال الشركة:
الأزياء والملابس
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Social Media Specialist

يونيو 2018 - حتى الآن

Green wing - ANOTAH

الكويت، الكويت

يونيو 2018 - حتى الآن

Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging andaudience identification.
Prepare a weekly / Monthly social media plan for all the accounts which are related to our brand.
Generate, edit, publish, post and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action according to the plan prepared and during the best timing.
Set up and optimize company pages within each platform to increase the visibility, brand identity and engagement of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Engage with the customers by filling their requirements and answering the questions on time(Instagram, FB, Snapchat, youtube, twitter& what’s app)
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information and being aware of all the new activities with the fresh news.
Collaborate with social media specialists, bloggers, and fashion designers in GCC to manage reputation, identify key players, coordinate actions, doing advertisements & campaigns.
Being creative in providing social media plans & activities.
Support execution of campaigns and the season launching from conception of launch, following deadlines and project plans.
Support Ecommerce team (updating the website with products with images and content as well as following up new orders)
Actively work on enhancing brand’s profile image through social media.
Submit report on a monthly basis on social media analytics and market trends.
Sending the weekly plan to HR smutriin a weekly basis
مجال الشركة:
تصميم الأزياء
الدور الوظيفي:
الجمال والموضة

Marketing Manager

أغسطس 2017 - حتى الآن

Pharma life company

حولي، الكويت

وجدت هذه الوظيفة عبر بيت.كوم

أغسطس 2017 - حتى الآن

مجال الشركة:
الأجهزة الطبية والصحية
الدور الوظيفي:
المبيعات

Digital Marketing Specialist

يونيو 2023 - يونيو 2024

Aldawaeya Group ( Aldawaeya Pharmacies

حولي، الكويت

يونيو 2023 - يونيو 2024

 Previous Experiences
COMPANY Countr Position From To y
مجال الشركة:
الأجهزة الطبية والصحية

Digital marketing Manager

سبتمبر 2020 - يونيو 2023

Alaulawiya Group (Life care Pharmacy – Milano Pharmacy

السالمية، الكويت

سبتمبر 2020 - يونيو 2023

مجال الشركة:
الصيدلة

Marketing Manager & E-commerce

سبتمبر 2020 - يونيو 2022

Life Care Pharmacy

حولي، الكويت

سبتمبر 2020 - يونيو 2022

manager with graphic designer for all platform on website life care & doctor health. Market visit with doctors and clinic to make a deal to our pharmacy.
Sep 2020 June 2022
مجال الشركة:
صناعة الدواء

Social media specialist

سبتمبر 2018 - سبتمبر 2020

Green Wing (ANOTAH BRAND -anotah gril - eleganza)

حولي، الكويت

سبتمبر 2018 - سبتمبر 2020

مجال الشركة:
الأزياء والملابس

Senior Community Manager

مايو 2017 - مارس 2018

MBC GROUP

دبي، الإمارات العربية المتحدة

مايو 2017 - مارس 2018

marketing assistant on Digital Media Pages as mean MBC1 - MBC4 - MBC Action - MBC3 - SHAHID - WIZZO
May 2017 March 2018
مجال الشركة:
الإنتاج الإعلامي

Senior Social Media Executive

مارس 2008 - مارس 2018

Middle East Broadcasting Corp ( MBC

القاهرة، مصر

مارس 2008 - مارس 2018

)
Leading a team of 3 executives to manage MBC MASR, MBC 3, MBC Digital, MBC HOPE
مجال الشركة:
الإنتاج الإعلامي

Senior Social Media Executive

مايو 2014 - أكتوبر 2017

Shahid.net

القاهرة، مصر

مايو 2014 - أكتوبر 2017

Manage social media campaigns and day to day activities - Track results and keep communication channels open to deal with any issues that may come up in the dynamic social media marketing environment.


Manage presence in social networking sites - Posting new content, answering comments, sharing material from important influencers, fans, and customers.


Brand advocacy - Find bloggers, forums, and influencers to work with. Build a brand ambassadors network.

Community outreach - Communication to the communities that discuss the issues related to your business. Help out people and engage with active members of the community.


Manage blogger and other influencer outreach program - work with influencers regularly. Create a schedule when you contact them and a list of items what you can do to make your partners happy.
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Social Media Executive

يونيو 2016 - مايو 2017

MBC GROUP

دبي، الإمارات العربية المتحدة

يونيو 2016 - مايو 2017

Digital Media Pages as mean SHAHID - WIZZO APP - MBC Hope - Wanasah APP for all platforms on Social media Facebook - Twitter - G+- YouTube - Instagram
June 2016 May 2017
مجال الشركة:
الإنتاج الإعلامي

Senior Social Media Executive

نوفمبر 2012 - أبريل 2014

MBC MASR

القاهرة، مصر

نوفمبر 2012 - أبريل 2014

Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels

Social media marketing - creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties

Events and event planning - attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community

Public relations - (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns

Customer relations - the Community Manager is often responsible for customer support - answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as Get Satisfaction pages

Communications/marketing strategy - the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications

Analytics - Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives

Business development - Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Social Media Executive

مارس 2011 - نوفمبر 2012

MBC Group

القاهرة، مصر

مارس 2011 - نوفمبر 2012

Manage and execute the social media strategy, coordinating with external agencies and stakeholders across the company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture

Direct day-to-day editing related to this content including research, fact-checking, critiquing, proofreading

Source and manage relationships with social media monitoring platform vendors

Support key corporate initiatives including healthcare reform, Wellness, and PR programs establishing our company as a thought leader and resource for consumers

Lead and develop social media outreach programs, partnering with PR teams to determine key influences in the health care industry

Direct editorial content calendar supporting communications and marketing goals

Oversee social media contests, events and promotions to grow and engage our online communities

Manage social media (paid) advertising campaigns to expand audience and increase brand awareness

Define social media management and governance processes

Provide a strategic point of view on social media and associated tools and facilitate training programs for key stakeholders

Monitor social media to capture customer trends AND effectiveness in meeting customer needs

Monitor emerging use of social media technologies and analyze technology trends
Identify tactical initiatives to effectively leverage social media.

Build business and project plans

Communicate solutions and new strategies through reports and presentations

Extend and maintain our brand across a variety of social media platforms

Coordinate social media activities across the brand to ensure standardization and shared knowledge as appropriate

Identify new opportunities for social media corporate social media presences and provide guidelines for use

Engage online audiences, both creatively and proactively, ultimately empowering others to talk about the brand
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Social Media Executive

فبراير 2010 - مارس 2011

MBC Group

القاهرة، مصر

فبراير 2010 - مارس 2011

- Proud to be the first person within the group to achieve 2 million fans of MBC3 page in less than 6 months.

- Prepare a plan for the monthly work and take approval from the marketing department

- Work on two social media platforms Facebook and Twitter

- Create a report by the end of the month to see all the statistics and positive and negative results of the published content
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Journalist

ديسمبر 2009 - يوليو 2010

Ehtiraf Magazine

القاهرة، مصر

ديسمبر 2009 - يوليو 2010

Create content - editor - spell checker Januar y 2007 July 2007
مجال الشركة:
الإنترنت والتجارة الإلكترونية

Editor and administrator via MBC forums

أبريل 2009 - يناير 2010

MBC Group

القاهرة، مصر

أبريل 2009 - يناير 2010

-Writing and publishing newspaper topics and news articles across the site on a daily
-Follow-up of all events and dissemination of the most widespread content within the Arab world
-Review and audit all incoming messages and delete in contravention of the rules of publication of the group
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
الكتابة والصحافة

Service officer to interact via Wanasah channel

مارس 2008 - أبريل 2009

MBC Group

القاهرة، مصر

مارس 2008 - أبريل 2009

- Follow-up SMS Service
- Activate the service throughout the hours by attracting more messages.
- Processing for all incoming issues.
- Work on managing content posted on the channel well.
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Junior journalist

يناير 2007 - يوليو 2007

Ehtiraf Magazine

القاهرة، مصر

يناير 2007 - يوليو 2007

مجال الشركة:
التسويق
الدور الوظيفي:
الكتابة والصحافة

Journalist-in-training

ديسمبر 2006 - يونيو 2007

Al Gomhuria Newspaper

القاهرة، مصر

ديسمبر 2006 - يونيو 2007

Create content - editor June 2004 Septem ber 2004
مجال الشركة:
الصحافة

التعليم

Google Media Academy

يناير 2012

يناير 2012

دبلوم عالي، Platinum

مصر

Google Media Academy

يناير 2011

يناير 2011

دبلوم، journalism

مصر

ليسانس آداب - قسم الإعلام - شعبة صحافة

يونيو 2006

يونيو 2006

بكالوريوس، الإعلام

مصر

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

دراسة نحو 4 أعوام بالمجال الصحفي بكافة أدواته وكذلك التسويق الرقمي والدعاية المتعددة الأنماط والأشكال وكذلك دراسة السوق المحلي والعالمي بالشكل الأنسب

Banha university

يونيو 2006

يونيو 2006

بكالوريوس، Bachelor of Arts - Journalism

مصر

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Expert
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Intermediate
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فيس بوك
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facebook.com/ahmed.sameh7

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التدريب و الشهادات

الشهادات
شهادة اساسيات التسويق الرقمي
Jan 2022
عرض الشهادات
MBC Experience letter
Oct 2017
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Service Excellence Workshop
Jul 2019
عرض الشهادات
Effective Communication Skills
Jun 2019
عرض الشهادات
التدريب
Google Course
Google Media Course
Feb 2012
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Social media Marketing
Social communication in the media field
May 2013
عرض الشهادات
Google Course
Google Media Course
Sep 2011
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