Chief Commercial Officer
Nana
Total years of experience :24 years, 5 Months
- Lead the competitive landscape analysis for all categories and provide insights to enhance both growth & revenues while increasing the market penetration
- Develop and iterate on the growth strategy to follow and ensure an .operation implementation of It; While developing models to optimize the cost and maximize the revenue generated.
- Define new methods for revenue generation, including a complete feasibility study, go-to market plan, pricing, segment targeted with the required market research.
- Working on optimizng the company P&L in prepration for the new round of Investment
- In charge of the digital transformation process of MAF.
- In charge of the Omni Channel operation of MAF
- Managing all daily operations of the web site
- Design and management of Logistics Processes
- Country E-Commerce budget planning and P&L Responsibility
- Optimization of Delivery Processes in terms of cost and customer satisfaction
- Customer relationship processes (Call center, management of all operational channels of operation support issues)
- Management of country-specific content / design processes
- Managing all the digital marketing activities and responsible on the performance marketing and web site analytics
- Focusing on developing the company business through widen the sellers/buyers data base using different acquisition techniques as well as more than one business modules.
- Setting the commercial strategy of the Market Place Sellers (sales targets, target categories/segments to unlock, target key suppliers, target number of suppliers to onboard .. etc)
- Managing a team of 65 people in charge of vendor acquisition, vendor management, sourcing operations and content management.
- Meeting key vendors and suppliers to negotiate partnerships, contracts and service level agreements.
- Ensuring regular and quality reporting of team actions and results
Jumia’s General Merchandise department is responsible for the selection and sourcing of all non-fashion products sold through Jumia website.
As a Head of GM, i am responsible for:
- Setting the commercial strategy of the General Merchandise department (sales targets, target categories/segments to unlock, target key suppliers, target number of suppliers to onboard .. etc)
- Managing a team of 40 people in charge of vendor acquisition, vendor management, sourcing operations and content management.
- Scaling the team and processes to support the growth of the company
- Meeting key vendors and suppliers to negotiate partnerships, contracts and service level agreements.
- Ensuring regular and quality reporting of team actions and results
- Responsible for Managing and operating the company business activities within the East Africa region (based in Kenya), along with focusing on developing the Kenyan market and spread brand/product awareness.
- Following up all financial, personnel, operation, supply chain, planning, R&D, Sales, Business Development and marketing functions of the company.
- Define and set sales strategy, business plans and Commercial policy design for the covered region for the following products, Fire Alarm Systems, Fire Suppression Products, Security Management Systems and Building Management Systems (BMS).
- Responsible on realizing, increasing, development and performance of all the company business activities within East Africa market (Kenya, Tanzania, Uganda and Ethiopia).
- Handling all product related public tenders and projects (i.e. feasibility studies, project plans, documentations, costing, pricing, …etc)
- Conducting frequent business review with all cross functional department in order to achieve best results.
- Achieves Regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews - analyzing variances - SWOT analysis - Market Surveys - Competition Analysis.
- Responsible for realizing, increasing, development and performance of all sales activities in MEA market.
- Define and set sales strategy, business plans for MEA region
- Handling all product related public tenders and projects (i.e. feasibility
studies, project plans, documentations, costing, pricing, …etc)
* Preparing tender document technically, commercially and financially.
* Attending the tender and negotiating either by technical or commercial
matters
- Commercial policy design, update and follow up
- Manage the strategic accounts in term of concluding all the work, initial
training a pilot project. Develop potential business opportunities to
continuously grow the account.
- Maintaining and developing relationships with existing customers
- Setting and Preparing quarterly sales forecast for the regional sales
managers reporting to me
- Define and follow up Customer Action plans.
- Visiting potential customers to prospect for new business
- Understanding customers' diverse, specific business needs and applying
product Knowledge to meet those needs.
- Participating in the development and implementation of marketing plans as
needed.
- Conducting monthly business review with all cross functional department in
order to achieve best results.
- Build and execute local market business plan that
includes…
-- Identify and execute on opportunities for promoting our presence in Partners’ marketing programs.
-- Identify mechanisms to increase brand awareness, such as user groups and user conferences, and deliver presentations at such events.
-- Identify and educate the Partner’s Sales, Sales Engineering, Consulting staff, and channel partners that participate in the Partner’s ecosystem
- Establishing, maintaining and managing the relationship between Intel and Original Equipment Manufacturers (OEMs) (local and multinational) in GCC region, especially within KSA market.
- For each Business Development Partnership, develop a business plan for creating a flow of referral/reseller/OEM business from the Partner.
- Understanding all aspects of the segment business: size and dynamics of the market, key players, technologies, specific processes, management politics, and interaction in the marketplace.
- Presenting to a wide variety of Industry groups within the focus segment, seminars and shows with audiences ranging from 10's to 1000's of attendees.
- Ensures communications aligns to the Company's corporate messages and strategies by coordinating with Corporate Communications Team, primarily for charitable giving, sponsorships and media relations.
- Achieving results that are specifically measured by projects or implementing specific Intel programs that result in increased demand and sales for Intel's products and services
- Develop a detailed partnership strategy encompassing technology, reseller, distribution and marketing alliances partner
- Working as a team leader technical marketing engineer, leading a team of 5 engineers, covering the META region (Middle East, Turkey and Africa) and supporting all Intel products
- Provides the required "technical support and warranty services" to all "Intel Channel Members" for all "RCO channel products" that have been purchased from an "authorized Intel distributor" according to the "Service Level Agreements" set by Intel to increase the customer satisfaction.
- Increased awareness to the Intel products and technologies via demo support in the Intel events.
- Coordinate the performance benchmarking and competitive analysis that may be required in the tenders issued in the LENA and GCC regions.
- Involved in Design-In Process with strategic customers (i.e. Technically enable the customer for the design and make them ready for the launch in a timely manner).
- Supporting regional events from technical point of view through providing presentation and demos for IA products
- Work closely with crisis manager, business unit, geo reps, Post Sales Support (PSS), call centers, service providers and purchasing to ensure requirements are set and clearly communicated and we have a smooth program start up
- Connect with the legislative bodies in META to spread market awareness of the importance and implications of Intellectual Property (IP) in the community and ensuring the laws are applied.
- Handling all Anti-Piracy issues and Work to resolve issues before issue begins to escalate publicly.
- Maintain training plans and procedures, Develop crisis training materials. Ensure crisis training materials are appropriately controlled and disseminated worldwide
- Manage post and pre-sales activities for the Middle East and Africa
- Contribute in Marketing and Sales of the Design Services activity.
- Effectively communicate Value Proposition of Mentor Graphics’ solutions to customers.
- Analyzes customer requirements and promotes consideration of company
products and services to fill requirements
- Participates in the preparation of sales plans and campaigns, business plans, and product development plans.
- Manage the strategic accounts in term of concluding all the work, initial training a pilot project. Develop potential business opportunities to continuously grow the account.
- Participate in selected sales opportunities, including strategic and non-strategic accounts, major and small to medium enterprises in the middle east region to achieve the assigned quota.
- Qualifies prospective customers and sales in order to use the company resources and time most effectively.
- Establishes close relationships with key strategic customers to help
facilitate achievement of sales objectives and to provide ongoing services; builds commitment, trust, loyalty, and rapport by listening and responding to customer needs and communicating openly and honestly
Granted the Masters Degree of Business Administration MBA Double Major in Operations Management a
Cairo University, Faculty of EngineeringElectronics and Electrical Communications Department.Granted